BIHUI YI
Summary
Accomplished Marketing Manager at BAINUO BRANDING COMPANY GUANGZHOU, adept in Digital Marketing and Staff Management. Elevated brand visibility and lead generation, excelling in customer acquisition and fostering strong relationships. Proven track record in enhancing online presence and team collaboration, leveraging in-depth understanding of China market consumers. Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
Work History
Marketing Manager
BAINUO BRANDING COMPANY GUANGZHOU
07.2017 - 05.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional videos, and product commercialization.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed social media accounts for optimal audience engagement and increased online presence.
Trainer
GUANGZHOU GOLDEN UNION COMPANY
05.2014 - 04.2017
- Mentored new students, resulting in stronger staff development in coffee industry and increased productivity.
- Provided one-on-one mentoring to help individuals reach their full potential in coffee industry.
- Coached staff on best practices, providing constructive feedback to support their professional growth.
- Monitored and reported trainee progress, introducing new learning tools to address individual needs.
- co-operate with government Skill Training Centre to develop more eligible beginners to dedicate their hospitality industry experience.
Customer Service Manager
PANYU TV CABLE COMPANY
04.2008 - 04.2014
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Took ownership of customer issues and followed problems through to resolution.
- Managed a team of customer service representatives, fostering a positive work environment focused on teamwork and collaboration.
- Reduced customer complaints, proactively addressing issues and implementing effective solutions.
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
- Managed complex customer issues effectively, navigating multiple internal resources to identify and implement the best possible solutions.
Education
ASSOCIATE DEGREE - BUSINESS ENGLISH
GUANGZHOU PANYU POLYTECHNIC
GUANGZHOU, CHINA06.2007
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Customer Acquisition
- more familiar with China market consumers
Accomplishments
over 150+ campaigns of training, events, promotions, pop-up etc.
1000+ students throughout skill training programs.
Cantonese, Mandarin, English
excellent in Cantonese and MandarinPTE 60 score in English, can communicate well and reading well.
Languages
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Timeline
Marketing Manager
BAINUO BRANDING COMPANY GUANGZHOU
07.2017 - 05.2024
Trainer
GUANGZHOU GOLDEN UNION COMPANY
05.2014 - 04.2017
Customer Service Manager
PANYU TV CABLE COMPANY
04.2008 - 04.2014
ASSOCIATE DEGREE - BUSINESS ENGLISH
GUANGZHOU PANYU POLYTECHNIC