Bill O’Connor

Company Overview: This entrepreneurial business takes on new product concepts, tests them and then takes them to market.

• Responsible for end-to-end management of all marketing activities including Web Development, eCommerce, Graphic Design, Content Creation, Social Media Marketing, Database Management, Email Marketing, Product Management, Distribution and more.
• Created successful eCommerce website for Midnight Anytime Blinds and Twist'n'Serve
• Created successful online advertising campaigns using social media platforms including Facebook, Instagram, YouTube, Twitter and Google
• Created lead program, generating 70 leads a week supporting 6 locations
• Managed social media accounts for optimal audience engagement and increased online and implemented branding strategy

Company Overview: EML provides work injury claims management across Australia, with expertise in all aspects of workers compensation and injury management.

• Managed member communications and engagement for the NSW and SA markets
• End-to-end campaign management including product launches, education programs, events, and key initiatives around Mental Health for emergency service workers
• Revitalised member communications to better convey important information and boost engagement
• Develop marketing strategies and programs to engage client employees in better work safe practices
• Successfully launched the Post Traumatic Stress Disorder Guidelines, a leading mental health initiative targeting the mental health of emergency service workers
• Successfully managed and won 6 key industry award submissions
• Successfully implemented a rebranding project across NSW and SA

Pearson Clinical and Talent Assessment:

• I managed the marketing team to successfully launch online products including Q-Interactive, exceeding uptake by 400%
• Developed/implemented lead generation programs for CogMed

Clean Up Australia:

• Managed corporate sponsorship and business participation for 2013 Clean Up Australia Day
• Developed new 6 new alliances and key partners

IPAC Securities - a boutique financial planning and investment services company:

• I developed and implement lead generation activities to support a national advisor network including generating over 600 high quality leads in a very difficult investment environment
• Successfully revamped the database marketing program to re-engaging with 5000 prospects
  

Sydney TAFE:

• Developed and executed communications strategies to promote the 120 Year Anniversary of Sydney TAFE
• Successful created a photo retrospective of past TAFE photography students many of whom have become leading Australian photographers

Company Overview: SAS produces world class BI software

• Developed and manage the annual marketing program with over 130 activities with a focus on lead generation, campaign performance, brand, advertising, DM, eDM, events and online
• Implemented a successful e-marketing lead generation program delivering more than 500 leads and generated over $10 million in new sales opportunities
• Managed advertising, direct marketing, digital, online, lead generation and brand development as well as providing campaign analysis and results
• Led and mentor the Marketing Communications Team of five

Insurance Australia Group is Australia’s largest general insurer and includes the NRMA Insurance brand.

• The role was to develop/manage marketing programs to support and align the channels to market for NRMA insurance including a retail network of over 200 branches
• Created/managed the merchandising policy and promotions calendar for NRMA Insurance
• Develop and implement a channel migration strategy for NRMA Insurance, helping people migrate to online service
• Successfully launch a new “NRMA Express” service, a mini branch concept for NRMA Insurance
• Streamlined local area marketing for 200 branches greatly reducing franchisee complaints to zero.
• Manage external agencies to support local area marketing program

Woolworths Ezy Banking was a new initiative that provided customers with a banking service through the Woolworths supermarket network of 650 supermarkets.

• Successfully managed the marketing to launch Woolworths Ezy Banking in over 650 outlets resulting in acquiring more than 800,000 new credit and debit accounts
• Over achieved forecasts of new accounts by 40%
• Manage the brand for Woolworth Ezy Banking creating a unique brand suited to a supermarket environmnet
• Develop ATL and BTL advertising, direct marketing, POS and marketing collateral for 650 stores
• Manage external agencies for advertising, media buying, research and PR
• Created a rewards program called Ezy Rewards

International Software Warehouse was a direct to consumer mailorder/call centre that sold computer software and products

• My role was to manage the marketing to launch this business and grow it after launch
• Successfully achieved sales in excess of $20m annually
• Successfully manage ATL & BTL marketing activity
• Produce a 64 page monthly magazine with a distribution of over 400,000 units
• Generated over $40,000p/m in advertising revenue