BingYing Li-Kristen
Chippendale,NSW
Summary
Passionate about marketing and international trade, with a focus on understanding consumer needs and crafting impactful brand strategies. Hands-on experience in brand management, digital marketing, and market research. Thrives on transforming insights into action. Enjoys working with diverse teams to build meaningful customer connections and embracing new challenges in the ever-evolving industry. Currently pursuing a Master of Commerce at the University of Sydney, eager to learn, innovate, and make a real difference in the marketing world.
Overview
3
3
years of professional experience
Work History
International Trade Specialist
Wenzhou New Times Stationery Co., Ltd
08.2023 - 01.2025
- Company Overview: Manufacturing, Stationery industry.
- Exhibited at international trade shows, including the Hong Kong Mega Show and Autumn Canton Fair in 2023 and gathered valuable information from over 50+ customers, effectively promoting our company's product in the global market.
- Expanded market reach by identifying and establishing new business relationships with global partners.
- Managed email marketing campaigns with the Futong World and Netease Lingxi office platforms, maintained good customer communication, strengthened relationships with 150+ customers, and considerably improved customer satisfaction.
- Responsible for managing the entire order processing flow, including contract signing, procurement, payment, customs clearance, and logistics.
- Achieved quality standards and timely delivery of orders by collaborating with the company's purchasing, production, and quality inspection teams.
Marketing - Internship
Betr Beta Pte.Ltd
03.2023 - 04.2023
- Company Overview: Technology, Information and Internet
- Be a brand and product ambassador for Betr Beta, attended BuildTech Asia 2023 offline (local) events, and created awareness of the Betr Beta productivity tools for managing software updates.
- Created and published content in relevant channels to reach target users.
- Conducted user/market research to gain insight into how to serve these users better so our business becomes more user-focused and acquired mobile users in Africa, Southeast Asia, South Asia, and South Asia.
- Developed the Chinese version of the company's website and promoted its Priority Updates APP, assisted in formulating marketing and advertisement strategies, mainly concentrating on Facebook and LinkedIn ads.
- Technology, Information and Internet.
Product Operations, Tongxuecool App - Internship
Shanghai Yingyi Culture Communication Co., Ltd
08.2021 - 09.2021
- Company Overview: Technology, Information and Internet
- Interviewed 100+ App users, obtained user experience feedback, analyzed survey data to identify user needs, and yielded research reports with marketing and product optimization solutions.
- Assisted in formulating and executing marketing strategies based on users' usage habits, emotions and expectations, and planned relevant themes for marketing content riding real-time market trends.
- Managed official social media accounts, including WeChat Public Account, Weibo, Red, etc., by generating media content calendar, writing posts, and engaging with followers to increase user conversion rate.
- Launched social media marketing campaigns across channels to promote the App and optimized campaign performance through data analysis, which increased product awareness among university students and acquired 200+ users.
- Headed the Intern Team by assigning tasks according to team members' characteristics, managing work progress with Gantt charts, and communicating with the team for feedback.
Education
Master of Commerce - Marketing & Data Analytics For Business
University of Sydney
Sydney, NSW06.2026
Bachelor of Science - Business and Management
SIM Global Education-University of London (UOL)
Singapore07.2023
Additional Information
Proficient in Microsoft Office, Python, Video Production, Photo Editing
GMAT: 740 IELTS:6.5
Languages
Chinese
Native or Bilingual
English
Professional Working
Timeline
International Trade Specialist
Wenzhou New Times Stationery Co., Ltd
08.2023 - 01.2025
Marketing - Internship
Betr Beta Pte.Ltd
03.2023 - 04.2023
Product Operations, Tongxuecool App - Internship
Shanghai Yingyi Culture Communication Co., Ltd
08.2021 - 09.2021
Master of Commerce - Marketing & Data Analytics For Business
University of Sydney
Bachelor of Science - Business and Management
SIM Global Education-University of London (UOL)
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