Binoy Bhaskar
Noble Park,VIC
Summary
Results-driven healthcare professional with over 14 years of experience in the pharmaceutical industry, specializing in sales, brand management, and marketing strategy execution. Proven success in driving brand growth, cultivating long-term relationships with healthcare professionals (HCPs), and leading innovative marketing initiatives. Expertise in understanding customer needs, delivering tailored solutions, and collaborating across teams to optimize sales performance. Strong background in pharmaceutical sales, product launches, and customer engagement, with a passion for improving patient outcomes. Eager to contribute to Boehringer Ingelheim’s mission of transforming lives through the Diabetes portfolio.
Overview
17
17
years of professional experience
Work History
Digital Marketing Manager
Healthcare Consulting
06.2024 - Current
- Customer Acquisition & Sales Growth: Developed and implemented strategic sales outreach initiatives that increased engagement with customers, leading to a 40% increase in lead conversion
- Customer Relationship Building: Established strong professional relationships with customers, delivering tailored product information and support to drive treatment adoption
- Data-Driven Sales Strategy: Utilized analytics tools (Google Analytics, Gurulytics) to assess engagement trends, optimize outreach strategies, and improve sales efficiency
Project Manager
Quinlan Consultancy Australia
08.2023 - 05.2024
- Customer-Centric Project Management: Collaborated with clients in diverse sectors, to develop customer engagement strategies that enhanced brand visibility and market penetration
- Sales Enablement: Provided sales teams with necessary tools, resources, and customer insights to support sales efforts, leading to successful project completions and customer satisfaction
Brand Manager
Glenmark Pharmaceuticals
06.2015 - 06.2023
- Regional & Sales Management: Managed a large geographic territory, cultivating relationships with healthcare professionals to drive sales and exceed regional sales targets
- Product Promotion & Education: Launched key brands such as Combiwave SF and Ryaltris, effectively educating healthcare professionals on product benefits and clinical outcomes, leading to a significant revenue increase
- Customer Engagement: Conducted face-to-face meetings, virtual calls, and educational luncheons to engage HCPs and foster long-term business relationships
- Strategic Planning & Execution: Developed and executed tailored sales strategies, incorporating competitor insights and market trends to maximize sales opportunities
- Team Collaboration: Collaborate cross-functionally to support Go-to-Market strategies, tailoring customer engagement based on individual preferences and needs
- Sales Reporting & Analysis: Monitored and reported on sales performance, customer engagement metrics, and territory growth, using insights to optimize future sales strategies
Brand Executive
Cipla Limited
04.2009 - 06.2015
- Brand Growth & Product Positioning: Increased Triohale sales by 177% in 2 years by tailoring sales pitches to healthcare professionals’ needs and enhancing brand visibility
- Customer Engagement & Education: Developed and delivered educational presentations and promotional materials to healthcare providers, reinforcing product benefits and driving patient outcomes
- Market Research & Competitor Analysis: Conducted regular market research to stay informed on industry trends, competitor products, and customer needs, which informed sales strategies and product positioning
Sales Representative
Samarth Lifesciences
02.2008 - 03.2009
- Sales & Customer Relationship Building: Identify and map key accounts, building long-term relationships with KOLs, physicians, and health organisations
- Product Launch & Sales Growth: Successfully launched a new cardiology drug, resulting in a 30% increase in overall regional sales within the first two quarters
- Territory Management: Effectively managed a defined geographic area, consistently exceeding sales targets and strengthening customer relationships through regular engagement
Education
Master of Business Administration - Marketing
SIES College of Management Studies
01.2008
Bachelor of Pharmacy -
BVCP
01.2006
Skills
- Pharmaceutical Sales
- Diabetes Care
- Territory Management
- Customer Relationship Building
- Sales Strategy Development
- Cross-Functional Team Collaboration
- Industry Knowledge
- Resilience and Negotiation
- Scientific Communication and Presentation Skills
Awards
- Recognized for innovative contributions and outstanding sales initiatives by being nominated for the Chairman’s Excellence Award in 2019-20 and 2021-22.
- Achieved four spot awards at Glenmark for consistently exceeding sales targets and delivering exceptional performance.
Timeline
Digital Marketing Manager
Healthcare Consulting
06.2024 - Current
Project Manager
Quinlan Consultancy Australia
08.2023 - 05.2024
Brand Manager
Glenmark Pharmaceuticals
06.2015 - 06.2023
Brand Executive
Cipla Limited
04.2009 - 06.2015
Sales Representative
Samarth Lifesciences
02.2008 - 03.2009
Master of Business Administration - Marketing
SIES College of Management Studies
Bachelor of Pharmacy -
BVCP
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