Bisakha Roy Choudhury
Granville,NSW
Summary
Former founder & show-runner of Crunchilicious, adept in leveraging culinary and management skills to grow a customer base primarily through social media. Experienced in building a cloud kitchen specialising in Korean cuisine from scratch, creating a menu using limited resources to deliver a quality product and a unique customer experience. Achieved significant market presence by focusing on creativity, strategic marketing, and customer satisfaction.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Owner
Crunchilicious
09.2020 - 06.2024
- Solely responsible for all meal and order preparations for customer orders.
- Formed a customer base initially by word-of-mouth and progressed to social media for developing robust customer base now standing 3K followers.
- Curated the menu from scratch with limited local resources.
- Negotiated with vendors for better pricing & products without compromising on the quality of the final product.
- Handled special requests and requirements from customers for an authentic and exclusive culinary experience.
- Maintained a stock count of all perishable and non-perishable items and ensured replenishment to cater to customer orders.
- Gained significant traction from social media marketing on Facebook & Instagram to improve customer base and created content to keep the business engagement high.
- Closely monitored local competitors in the same cuisine to ensure we cater to customer demands while maintaining healthy relations and being a commercially viable entity.
Anchor Intern
Indian Folk
06.2018 - 10.2018
- Conducted interviews, set-up cameras & managed social media for extensive reach.
- Gained an understanding of media business and preparation for interviews with known personalities.
- Area of work included filmmaking, current affairs, financial markets & political scoops.
Education
Postgraduate Diploma - Mass Communication And Public Relations
St. Xavier's College (Autonomous)
Kolkata, West Bengal, INDIA04.2018
Bachelor of Arts - English Literature
University of Calcutta
Kolkata, West Bengal, INDIA04.2017
High School Diploma -
Central Board of Secondary Education
Vivekananda Kendra Vidyalaya, Itanagar03.2014
Skills
Cooking & Culinary skills:
- Chopping & knife-handling abilities
- Creativity (using limited resources for Korean cuisine in Indian markets)
- Cleanliness & hygiene maintenance
- Attention to detail & preparation of special requests
- Understanding of ingredients & seasoning
Management skills:
- Time & resource management
- Customer relationship management
- Social media management
- Marketing & strategic planning (pop-up menu's)
Certification
- Communicative Korean course - 88%
- Korean Cultural Learning Centre - Intermediate level (reading, speaking & writing)
- Junior diploma in Bharatnatyam (Classical Indian dance form) and possess 13 years of practise.
Languages
Korean
Professional Working
Timeline
Owner
Crunchilicious
09.2020 - 06.2024
Anchor Intern
Indian Folk
06.2018 - 10.2018
Postgraduate Diploma - Mass Communication And Public Relations
St. Xavier's College (Autonomous)
Bachelor of Arts - English Literature
University of Calcutta
High School Diploma -
Central Board of Secondary Education
- Communicative Korean course - 88%
- Korean Cultural Learning Centre - Intermediate level (reading, speaking & writing)
- Junior diploma in Bharatnatyam (Classical Indian dance form) and possess 13 years of practise.
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