Summary
Overview
Work History
Education
Skills
Voluntary Positions
References
Timeline
Generic
Blathnaid Sheedy

Blathnaid Sheedy

Coogee,NSW

Summary

Hello, my name is Blathnaid (pronounced Blaw– Ned). I am an energetic marketing specialist over five years of experience in various industries. I am a motivated collaborator with natural leadership skills. I am a creative, strategic and career driven person who values positive company culture.

Overview

5
5
years of professional experience

Work History

Marketing Specialist

Smarter Communities
Sydney
01.2024 - 06.2024
  • Developing and implementing national marketing strategies across five brands and one parent company
  • Created lead generation campaigns across meta and managing end- to end campaigns
  • Creation of marketing collateral considering different state legislation and terminology
  • Managing marketing budgets and processing invoices
  • Monitoring and evaluating campaign performance for meta and PPC
  • Copy writing for internal and external communications to meet tight deadlines while ensuring legal compliance
  • Public relations management include press releases, crisis management and strategic communications
  • Ensuring effective stakeholder management by building and maintaining positive relationships, communicating transparently and consistently, involving stakeholders in decision-making processes for innovation projects
  • Collaborating with the executive leadership team and growth team to work on lead generation and brand awareness campaigns
  • Workflow management by planning and organizing tasks, setting priorities, assigning responsibilities, establishing timelines and deadlines, monitoring progress, and adjusting resources as needed to meet objectives
  • Mentoring and delegation of tasks to junior marketing assistant.

Operator

OCC Contracting
WA
06.2023 - 12.2023
  • Goal based career break: incentive to make money to pay for my permanent residency application
  • I successfully obtained my articulated dump truck license and HR license to safely operate machinery 60-ton dump trucks and heavy vehicles
  • Worked 12-hour days of 7-night shifts and 7 days shifts and 7 days off.

Marketing Specialist,

ETM Group
Sydney
04.2022 - 06.2023
  • Marketing Manager
  • Successfully developed and executed marketing campaigns to promote the company's services and attract new clients and employees
  • Conducted market research to identify target audiences, analyzed industry trends, and created targeted marketing materials such as brochures, website content, and social media campaigns
  • Created and managed a recruitment campaign across social media to target backpackers arriving to Australia post covid to secure reliable workers
  • They were incentivized to choose our company as they would receive a $100 bonus each full week worked
  • Managed the company's online presence, including website optimization, SEO, email marketing, managing CRM system and social media management
  • Copy writing for the company's communications and advertising.

Recruitment Consultant

ETM Group
Sydney
04.2022 - 06.2023
  • Identifying top talent and building successful teams that met the needs of my client and the skills of the employee
  • Developed and maintained strong relationships with clients, understanding their hiring needs
  • Utilized various channels, such as online job boards, social media platforms, and industry referrals, to attract and engage with qualified candidates
  • Conducted in-depth interviews and assessments to evaluate candidates' skills and experience
  • Facilitated hiring processes and managed the on-boarding of new hires
  • Managed all casual contracts was placing up to 170 employees each day
  • Prepared and submit SWMS (safe work method statements) to ensure they are compliant with the task begin conducted
  • Managed timesheet's, allocations, inductions, and workers compensation claims.

Business Development

ETM Group
Sydney
04.2022 - 06.2023
  • Led the development and execution of strategic business plans to drive business growth
  • Resolved conflicts and addressed challenges in client relationships
  • Negotiated contracts and agreements
  • Attending networking events to grow our client base
  • Tracking leads using HubSpot
  • Created a dynamic learning workshop to train colleagues on how to utilize HubSpot to its potential.

Marketing & Sales Manager

Doolin Ferry Co
Clare
08.2020 - 02.2022
  • Implemented new strategies to overcome competitors and the new industry impacted by covid-19
  • Surpassed the company target for the year 3 months ahead of schedule
  • Creating creative and strategic marketing campaigns
  • Nominated for social media creator of the year (large business) in the Clare awards
  • Identifying key players to collaborate with to develop and launch promotional materials and campaigns
  • Participating in interviews as the face of the company, writing blogs and directing new promotional videos
  • Executed SEO strategies that led to an increase in organic search traffic and improved website ranking
  • Managed and optimized paid advertising campaigns, achieving an increase in click-through rates
  • Conducted market research to identify tourism trends and consumer preferences, informing marketing strategies
  • Successfully managed a diverse portfolio of clients, maintaining long-term relationships domestically and globally.

Events & Marketing Manager

Munster Rugby
Limerick
04.2019 - 03.2020
  • Created strategic marketing strategies using resources such as social media platforms, website optimization, influencer marketing and print media
  • Implemented effective communication channels to engage stakeholders and provide regular updates on project progress
  • Coordinated and executed corporate events, conferences, and seminars for clients, exceeding their expectations in terms of quality, satisfaction, and diligence
  • Developed and maintained strong relationships with vendors, negotiating contracts
  • Managed event budgets, ensuring cost-effectiveness
  • Created detailed event timelines and coordinated logistics to guarantee smooth execution
  • Managed all aspects of corporate box coordination, including ticketing, catering, entertainment, and any additional requests.

Marketing Manager

Sheedy’s Guesthouse Doolin
Clare
01.2019 - Current
  • Establish and create clear marketing plans for my family business to navigate through in covid-19
  • Through teamwork we have been awarded: TripAdvisor Traveler’s Choice Awards no.1 B&B in Ireland 2022 and 2023
  • Georgina Campbell Highly commended B&B of the Year 2020
  • Best Breakfast in Ireland 2021
  • Outsourced photography and videography while providing creative direction
  • Social media management and SEO optimization.

Education

Limerick Institute of Technology

Skills

  • HubSpot
  • Campaign Monitor
  • Buffer
  • Salesforce
  • Adobe Suite
  • Microsoft Suite
  • Google Analytics
  • Stakeholder Management
  • Canva

Voluntary Positions

Sheedy’stimesheets
  • Secretary Doolin tourism committee
  • Treasurer Doolin community group
  • Secretary Doolin co – op
  • Active member in Doolin tourism marketing group
  • Burren Gaels senior ladies football team captain
  • Burren Gaels fundraising committee

References

Available on Request

Timeline

Marketing Specialist

Smarter Communities
01.2024 - 06.2024

Operator

OCC Contracting
06.2023 - 12.2023

Marketing Specialist,

ETM Group
04.2022 - 06.2023

Recruitment Consultant

ETM Group
04.2022 - 06.2023

Business Development

ETM Group
04.2022 - 06.2023

Marketing & Sales Manager

Doolin Ferry Co
08.2020 - 02.2022

Events & Marketing Manager

Munster Rugby
04.2019 - 03.2020

Marketing Manager

Sheedy’s Guesthouse Doolin
01.2019 - Current

Limerick Institute of Technology

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Blathnaid Sheedy