BLATHNAID SHEEDY
Coogee
Summary
Creative, tech-savvy marketing specialist with over 5 years of experience across B2B SaaS, construction, hospitality, and professional services. Proven success in launching end-to-end campaigns, developing AI-powered marketing solutions, and driving lead generation in fast-paced, high-growth environments. Skilled in managing cross-functional teams, translating complex technical offerings into engaging brand content, and building automation systems that scale. Passionate about innovation, optimisation, and clear communication. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage [Number] years of marketing experience to take on dynamic new role at [Company].
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Decor Systems
06.2024 - Current
- Worked B2B with Decor Systems, managing marketing efforts for two distinct audiences—builders and architects. Tailored each piece of marketing collateral and communication to meet the unique needs and preferences of each audience, ensuring relevance and maximum impact.
- Collaborated with First Nations artists to promote their work through paid campaigns, strategic partnerships with forums, and video assets, ensuring their stories and artwork were showcased across various platforms to raise awareness and celebrate cultural diversity.
- Created a brand video showcasing our work and the Decor360 method, collaborating closely with videographers to ensure the final product accurately reflected our innovative approach and values.
- Designed creative briefs for agencies, Salesforce developers, and 3D artists.
- Introduced Augmented Reality samples, reducing physical sample costs and providing fast, immersive design solutions.
- Led the development of “Derek,” an AI-powered internal technical sales assistant built using Chatbase, automating responses to sales team queries, product recommendations, quotes, and compliance documentation.
- Managed conferences, webinars, and factory events end-to-end, including guest lists, logistics, and promotions.
- Worked with ELT and stakeholders in regular strategy sessions to resolve roadblocks and align on campaign objectives.
- Tracked trade show expenses to maintain budget.
Marketing Specialist
Smarter Communities
01.2024 - 06.2024
- Developing and implementing national marketing strategies across five brands and one parent company
- Developing and implementing national marketing strategies across five brands and one parent company
- Created lead generation campaigns across meta and managing end- to end campaigns
- Creation of marketing collateral considering different state legislation and terminology
- Managing marketing budgets and processing invoices
- Monitoring and evaluating campaign performance for meta and PPC
- Copy writing for internal and external communications to meet tight deadlines while ensuring legal compliance
- Public relations management include press releases, crisis management and strategic communications
- Ensuring effective stakeholder management by building and maintaining positive relationships, communicating transparently and consistently, involving stakeholders in decision-making processes for innovation projects
Operator
OCC Contracting Mining
06.2023 - 12.2023
- Goal based career break: incentive to make money to pay for my permanent residency.
Marketing Specialist
ETM Group
04.2022 - 06.2023
- Successfully developed and executed marketing campaigns to promote the company's services and attract new clients and employees
- Conducted market research to identify target audiences, analysed industry trends, and created targeted marketing materials such as brochures, website content, and social media campaigns
- Created and managed a recruitment campaign across social media to target backpackers arriving to Australia post-COVID to secure reliable workers
- They were incentivised to choose our company as they would receive a $100 bonus each full week worked
- Managed the company's online presence, including website optimisation, SEO, email marketing, managing CRM system and social media management
- Copywriting for the company's communications and advertising.
Business Development
ETM Group
04.2022 - 06.2023
- Led the development and execution of strategic business plans to drive business growth
- Resolved conflicts and addressed challenges in client relationships
- Negotiated contracts and agreements
Recruitment Consultant
ETM Group
04.2022 - 06.2023
- Identifying top talent and building successful teams that met the needs of my client and the skills of the employee
- Developed and maintained strong relationships with clients, understanding their hiring needs
- Utilized various channels, such as online job boards, social media platforms, and industry referrals, to attract and engage with qualified candidates
- Conducted in-depth interviews and assessments to evaluate candidates' skills and experience
- Facilitated hiring processes and managed the on-boarding of new hires
- Managed all casual contracts was placing up to 170 employees each day
- Prepared and submit SWMS (safe work method statements) to ensure they are compliant with the task begin conducted
- Managed timesheets, allocations, inductions, and workers compensation claims.
Marketing & Sales Manager
Doolin Ferry Co
08.2020 - 02.2022
- Implemented new strategies to overcome competitors and the new industry impacted by COVID-19
- Surpassed the company target for the year 3 months ahead of schedule
- Creating creative and strategic marketing campaigns
- Nominated for social media creator of the year (large business) in the Clare awards
- Identifying key players to collaborate with to develop and launch promotional materials and campaigns
- Participating in interviews as the face of the company, writing blogs and directing new promotional videos
- Executed SEO strategies that led to an increase in organic search traffic and improved website ranking
- Managed and optimized paid advertising campaigns, achieving an increase in click-through rates
- Conducted market research to identify tourism trends and consumer preferences, informing marketing strategies
- Successfully managed a diverse portfolio of clients, maintaining long-term relationships domestically and globally.
Events & Marketing Manager
Munster Rugby
04.2019 - 03.2020
- Created strategic marketing strategies using resources such as social media platforms, website optimization, influencer marketing and print media
- Implemented effective communication channels to engage stakeholders and provide regular updates on project progress
- Coordinated and executed corporate events, conferences, and seminars for clients, exceeding their expectations in terms of quality, satisfaction, and diligence
- Developed and maintained strong relationships with vendors, negotiating contracts
- Managed event budgets, ensuring cost-effectiveness
- Created detailed event timelines and coordinated logistics to guarantee smooth execution
- Managed all aspects of corporate box coordination, including ticketing, catering, entertainment, and any additional requests.
Marketing Manager
Sheedy's Guesthouse Doolin
01.2019 - Current
- Establish and create clear marketing plans for my family business to navigate through in covid-19
- Through teamwork we have been awarded: TripAdvisor Traveller's Choice Awards no.1 B&B in Ireland 2022, 2023 and 2025
- Georgina Campbell Highly commended B&B of the Year 2020
- Best Breakfast in Ireland 2021
- Outsourced photography and videography while providing creative direction Social media management and SEO optimization.
Education
BA - Business Marketing and Management
Limerick Institute of Technology
IrelandSkills
- Salesforce
- HubSpot
- Campaign Monitor
- Meta Ads Manager
- Google Ads
- Looker Studio
- Adobe Creative Suite
- Canva
- Buffer
- Hootsuite
- WordPress
- Yoast SEO
- Google Search Console
- Asana
- Chatbase
- Figma
- AR/AI Platforms
Timeline
Marketing Specialist
Decor Systems
06.2024 - Current
Marketing Specialist
Smarter Communities
01.2024 - 06.2024
Operator
OCC Contracting Mining
06.2023 - 12.2023
Recruitment Consultant
ETM Group
04.2022 - 06.2023
Marketing Specialist
ETM Group
04.2022 - 06.2023
Business Development
ETM Group
04.2022 - 06.2023
Marketing & Sales Manager
Doolin Ferry Co
08.2020 - 02.2022
Events & Marketing Manager
Munster Rugby
04.2019 - 03.2020
Marketing Manager
Sheedy's Guesthouse Doolin
01.2019 - Current
BA - Business Marketing and Management
Limerick Institute of Technology
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