personal information
Self Introduction
Work History
Summary
Education
Skills
Timeline
Generic
Blossom HU

Blossom HU

personal information

Ethnicity：Han

Gender：Female

Birthday：1996.04.12

Self Introduction

Possesses strong capabilities in independent production, execution, and innovation.Capable of providing comprehensive support in event planning, filming, post-production editing, and copywriting.Demonstrates a robust team spirit and communication skills, adaptable to short-term overtime and business travel as required.Highly perceptive of professional trends, keenly aware of market changes, and familiar with the characteristics of media dissemination and new media operations.Maintains an extensive network of media resources, adept at expanding and nurturing the company's media relations, with an exceptional understanding of brand shaping and promotion.

Work History

Senior Client Officer

Premiere Consulting Group
11.2022
  • Responsible for artist collaboration work according to brand promotion needs, establish contact with artist teams, and enhance brand exposure by cooperating with artists from different fields and of high quality
  • Sample Management: Coordinate with various logistics departments to organize the brand's public relations samples, ensuring accurate inventory locations for these items
  • Artist Relations: Proactively establish connections, facilitate daily/event/ceremonial dressing arrangements, and collaborate with over 40 high-quality artists, achieving a 30% increase in brand exposure
  • Media Partnerships: Engage in active communication and respond to brand needs by partnering with over 40 TV media outlets, successfully enhancing Bulgari's brand visibility by 20%.

Client Service Supervisor

Blue Focus Group
07.2022
  • Oversaw the advertising operations and management for client's new media platforms in Thailand and Latin America, establishing campaign objectives and strategies
  • Monitored and optimized based on campaign analytics, gained in-depth understanding of ad deployment mechanisms and strategies, and refined processes to enhance market campaign efficiency
  • Platform Operations: Developed strategies and optimized ad placements, achieving over 10 successful campaign launches, including new product launches, always-on campaigns, and tactical marketing initiatives
  • Ad Optimization: Proficient in bid optimization across multiple advertising platforms such as TikTok, Facebook, Google, and Twitter, ensuring real-time ad creative optimization and successful troubleshooting
  • Market Insights: Gained a preliminary understanding of the overseas 3C (computer, communication, and consumer electronics) industry market, delivering 4+ project and market insight reports.

Director of Marketing and PR

Beijing Rayli Magazine Group
06.2021
  • Tasked with enhancing the company's image and business performance, my role involves disseminating activities aligned with market trends, conducting media outreach, and establishing a corporate relationship database
  • I maintain client relations with a focus on brand and project development, driving mutually beneficial initiatives between the company and other enterprises
  • Internal Optimization: Enhanced the company's official website content, ensuring the accuracy of systematic documents detailing hundreds of company business introductions
  • Media Partnerships: Established public media channels and fostered reciprocal collaborations with more than five traditional media outlets, including Global Times, People's Daily Online, and CCTV.com
  • Writing: Crafted key promotional content centered on major corporate events, including financing news, industry awards, government collaborations, charitable activities, and public addresses by leadership
  • Industry Events: Actively participated in over three industry events (e.g., 2021 National New Consumption Conference, 2021 China (Hangzhou) Digital Fashion Idol Industry Summit), enhancing the company's brand image within professional circles and elevating industry influence
  • Executive Assistant (Concurrent): Assisted with the daily tasks of leadership, monitoring execution, progress, and outcomes, facilitated communication and coordination between the general manager and various functional departments, and organized internal meetings.

New Media Video Operator

Global Times - Entertainment
03.2021
  • Offline Events: Contributed to the preliminary planning of the 'Melody of the Times, Homeland Sentiments' themed event and completed editing work for over 20 video clips
  • Video Editing: Accountable for producing and editing over 30 pieces of content for official Weibo, TikTok, and WeChat public accounts, among other new media platforms.

Post-Production

TVB Media (Australia)
09.2019
  • Magazine Layout: Utilized Adobe InDesign software to edit and lay out the content for four issues of the 'Octopus Entertainment' magazine
  • Event Planning: Played a role in the planning, interviewing, and video editing for the '2019 Miss Chinese Australia Pageant Final.'。 New Media Operations: Managed the 'Australia TVB' WeChat public account, writing over 20 press releases and promotional articles
  • Offline Events: Supported the team in executing the 'Silver Age Quality Life Expo' and the 'Miss Chinese Pageant Final,' assisting with the coordination of backstage personnel.

Mandarin Program Announcer

2CR Australian Chinese Radio（Australia）
02.2019
  • Personality Interviews: Conducted regular weekly interviews to summarize and disseminate the latest local investment and financial information through broadcasts
  • Daily Broadcasts: Monitored trending topics, gathered news stories, planned daily segments, and adeptly utilized broadcasting equipment for daily news delivery.

Summary

As a graduate with a degree in Media Studies, I possess a deep-seated enthusiasm for the realms of media and public relations. My professional journey, marked by engagements with esteemed organizations, has enabled me to refine a diverse set of competencies encompassing public relations strategies, crisis management, media liaison, and interdepartmental communications. My expertise is particularly pronounced in areas such as collaborative media and Key Opinion Leader (KOL) initiatives, orchestration of public relations events, derivation of market insights, and the optimization of advertising strategies. Additionally, I am adept in the use of specialized software pertinent to our industry. My overarching objective is to contribute to the enhancement of brand visibility and the sophistication of communication methodologies within the media sector.

Education

Media Practice

University of Sydney
02.2020

Film and Media Studies

University of Leicester
07.2017

Skills

  • Investigation Leadership
  • Emergency Response Coordination
  • Evidence Storage
  • Work Coordination
  • Search and Seizure
  • Community Relations
  • Project Planning

Timeline

Senior Client Officer

Premiere Consulting Group
11.2022

Client Service Supervisor

Blue Focus Group
07.2022

Director of Marketing and PR

Beijing Rayli Magazine Group
06.2021

New Media Video Operator

Global Times - Entertainment
03.2021

Post-Production

TVB Media (Australia)
09.2019

Mandarin Program Announcer

2CR Australian Chinese Radio（Australia）
02.2019

Media Practice

University of Sydney

Film and Media Studies

University of Leicester

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