BOB Li

• Communicating directly with near 50 high-net-worth clients and partners to build strong business networks and relationships.
• Managing two team members to execute business development sales and organise online and offline events or activities.
• Writing property and investment column and posting videos on YouTube and RED
• Running my own two active WeChat groups around 800 members
• Fundraising over $7 million in FY21/22 and $8 million in FY 22/23

• Created and managed social media (Wechat, YouTube and RED, ZOOM Webinar) campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Hunted for new business whilst growing client relationships across Australia and China.
• Recognised the potential for increased sales opportunities through accurately interpreting client needs.

Part-time – Marketing Coordinator

• Wrote marketing proposals and articles; Developed marketing strategy and collateral; Planned, organizd and coordinating promotional activities and marketing campaigns; Engaged local media and PR; Updated website content.
• Managed social media channels and leading a team of 6 members to seek sponsors for kinds of promotional activities - I acquired communication, copywriting, team work and leadership skills.

• Responsible for the credit rating and credit line of Securities Margin Trading
• Provided clients with an introduction to financial products and investment advice and selling suitable products to client