Renee White
Devonport,TAS
Summary
Dynamic professional with a proven track record in administrative management and client relationship building. Excelled in previous employment by enhancing client satisfaction and retention through exceptional customer service and strategic account management. Skilled in fostering teamwork and optimizing workflows to drive operational efficiency.
Overview
25
25
years of professional experience
Work History
Business Partner
Self-employed
01.2001 - Current
- Execute day-to-day administrative and accounting operations.
- Liaise with contractors to verify tasks completed and hours worked for the purposes of detailed invoicing and meeting job deadlines.
- Strengthen lasting client relationships using strong issue resolution and dynamic communication skills.
- Engage contractors.
- Network with other professionals and organizations to expand contacts and opportunities.
Marketing Manager
Derwent City Bowls Club
02.2008 - 06.2010
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches and promotions.
- Collaborated with stakeholders to ensure service delivery consistent with organisational goals and marketing strategy.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
Marketing Assistant
Banjo's Bakery Head Office
03.2004 - 12.2007
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Streamlined communication between marketing and sales departments, ensuring alignment of goals and strategies.
- Conducted primary and secondary market research to better understand customer needs and behaviours then applying outcomes to develop more effective marketing campaigns and product/service offerings.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
- Assisted in planning and implementation of loyalty programs, fostering stronger customer relationships and repeat business.
- Contributed to product launches, coordinating logistics and promotional activities for successful market entry.
- Collaborated with graphic design agencies to re-brand and produce visually appealing marketing collateral that captured brand's essence.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Assisted with budget tracking and expense reporting, ensuring marketing activities remained within financial constraints.
Advertising Sales Representative
The Advocate Newspaper
09.2002 - 03.2004
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Developed strong client relationships for long-term success through regular communication and excellent customer service.
- Helped customers in determining content, design and layout of sold and spec ads.
- Liaised with graphic artists to produce final advertising artwork/layout.
- Created and presented advertising packages to prospective customers.
- Managed multiple accounts simultaneously while ensuring timely delivery of projects and exceptional client satisfaction.
- Maintained and organized customer database.
- Consistently met and exceeded quarterly sales targets.
- Fostered a positive work environment by sharing knowledge and expertise to contribute to the team''s overall success.
Account Manager
WATTS Communications
10.2000 - 09.2002
- Managed the Readers Digest account (client) for the Watts Communications inbound and outbound call centre.
- Regular travel to Sydney to maintain personal contact with Readers Digest management to discuss and ascertain needs and tailor call centre solutions.
- Coordination of cross-functional teams (including call centre management, IT and customer service training teams) to deliver customized solutions that met client needs.
- Increased client satisfaction and maintained client retention by building strong relationships, promptly addressing their needs. ensuring timely communication and effective problem resolution.
- Negotiated contract terms with clients, securing favourable agreements for both parties.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future strategies (eg. upselling and cross-selling initiatives).
- Assisted in the development of training materials for new sales initiatives and damage control situations, ensuring customer service representatives were equipped to increase upsell opportunities and provide appropriate responses to end consumers.
- Enhanced team performance with regular training sessions on product knowledge and customer service excellence.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet mutual goals
Customer Service Representative
WATTS Communications
07.2000 - 10.2000
- Handled inbound and outbound calls for Readers Digest.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
- Exceeded performance metrics consistently, earning recognition as a top performer within the team.
- Maintained detailed records of customer interactions, contributing to comprehensive database for future reference.
Education
Bachelor of Arts And Commerce - Psychology And Marketing
University of Tasmania
TASSkills
- Customer service and client relationship building
- Teamwork and collaboration
- Conflict resolution
- Decision-making
- Sound computer skills
- Administrative management
- Account management
- Workflow optimization
Timeline
Marketing Manager
Derwent City Bowls Club
02.2008 - 06.2010
Marketing Assistant
Banjo's Bakery Head Office
03.2004 - 12.2007
Advertising Sales Representative
The Advocate Newspaper
09.2002 - 03.2004
Business Partner
Self-employed
01.2001 - Current
Account Manager
WATTS Communications
10.2000 - 09.2002
Customer Service Representative
WATTS Communications
07.2000 - 10.2000
Bachelor of Arts And Commerce - Psychology And Marketing
University of Tasmania
Similar Profiles
Benjamin BrownBenjamin Brown
Independent Lawn Care and Snow Removal Service Provider at Self-employedIndependent Lawn Care and Snow Removal Service Provider at Self-employed
Abdul HaleemAbdul Haleem
Freelance Designer at Self-EmployedFreelance Designer at Self-Employed
Maria SebastianMaria Sebastian
Housekeeper at Self-employedHousekeeper at Self-employed