Bojiao (Maxine) Wang
Melbourne,VIC
Summary
Systematic Marketing Analyst with 1 year of experience and extensive digital marketing performance data analysis training. Expert in business administration and data collection for research and metric analysis. Proven skill in effective collaboration and maintaining lasting rapport with coworkers and clients.
Overview
3
3
years of professional experience
Work History
Sales Assistant
Ecco Shoes
03.2023 - Current
- Used consultative approaches to understanding customer needs and recommending relevant offerings. Referred customers to various services by evaluating needs and providing recommendations.
- Working with sales teams to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Developed new business relationships and maintained existing ones through regular communications, providing fresh and existing customers with product information to increase store turnover by 30%.
Data & Analysis Intern
Unilever (China) Ltd
03.2022 - 06.2022
- Extract Data: Captured and analyzed data on Unilever's incubation products using e-commerce platforms Alibaba and JD, tracking search index and store sales. Collaborated with Social Agency and Marketing Department to build CRM billboards for optimizing strategies.
- Presenting Data: Utilized Excel and Tableau to create CRM reports and monthly dashboards displaying sales trends, informing marketing strategies and identifying areas for optimization. Leveraged data analysis skills, including pivot tables and data visualization techniques, to gain insights and inform decision-making.
- Marketing Insight: Assisted with brand social media strategy and investigated customer insights to inform marketing campaigns. Utilized data analysis skills, including social media listening tools and data mining techniques, to gain insights into customer demographics, preferences, and behavior. Contributed to increased engagement and sales by informing marketing campaigns with data-driven insights about customer behavior and preferences.
Strategic analyst
Didi Chuxing Technology Co., Ltd
11.2021 - 02.2022
- Business analysis: Assist the project leader in analysing the problems of the national freight transportation program and the national moving program, monitoring business indicator data from the different dimensions, and outputting daily and monthly analysis reports
- Dismantling of changes: Monitor the business's health daily, write daily data reports, disassemble the changed indicators, and cooperate with city operation managers, business strategies, business development departments, and technical departments
- Data analysis: Discover problems and analyse changes in key indicators
- Independent making the data visualisation dashboard improves the department's internal work efficiency
- Extracting data with SQL statements and research for the internal data analytics requirements.
Ipsos Market Consulting Ltd
05.2020 - 08.2020
- Analysing interns Social Listening Analysis, User demand and behaviour analysis: Complete product user experience and market research for DARLIE oral care, food selection, and FMCG brand projects, such as Mondelez
- Digging out product pain points and itching points, and complete consumer online behaviour analysis and target group portraits
- Data collation and analysis: Analysing users' searching actions on leading social media like Xiaohongshu, Weibo, and other e- commerce platforms and using Excel to analyse data
- Writing analysis report: Independently complete the monthly report of competitive products about public hot spots, assist analysts in completing the qualitative and quantitative analysis report of social media listening with simplified PPT format.
Education
Master of Science - Business Information Systems
Monash University
Melbourne, VIC12.2022
Bachelor of Science - Engineering Mechanics
Dalian Jiaotong University
Dalian,China07.2020
Skills
- Data insight: Customer Insight, Customer Demographics, Consumer Buying Habits, Data and Trend Forecasting
- Data analysis: Data-Flow Analysis, Performance Data Analysis, Data Tracking and Review
- Technical skills: Quantitative Analysis, Excel Expertise, Database Skills, SQL Analytics, ETL Processes, Data Visualization, Microsoft Power BI, Tableau
- Languages: English, Mandarin
Accomplishments
- Collaborated with a team of 5 in the development of IQIYI's 10th Anniversary Marketing Competition.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Assistant
Ecco Shoes
03.2023 - Current
Data & Analysis Intern
Unilever (China) Ltd
03.2022 - 06.2022
Strategic analyst
Didi Chuxing Technology Co., Ltd
11.2021 - 02.2022
Ipsos Market Consulting Ltd
05.2020 - 08.2020
Master of Science - Business Information Systems
Monash University
Bachelor of Science - Engineering Mechanics
Dalian Jiaotong University
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