Bowie You

Joined to scale and optimise the Business App. Driving its evolution from a voucher scanner into a comprehensive app to engage with the NSW Government, collaborating in a cross-functional agile squad.


Key Responsibilities
- Lead qualitative and quantitative research initiatives, including usability testing.
- Own the end-to-end design process, covering interaction design, visual design, prototyping, animation, and detailed documentation.
- Design and migrate a scalable design system.
- Conduct Quality Assurance (QA) and accessibility reviews on design implementations.
- Present design and research outcomes to stakeholders.
- Mentor a junior designer.
- Plan and facilitate workshops to gather stakeholder input, align teams, and drive ideation.
- Champion cross-squad collaboration, fostering strong inter-team relationships.
- Lead strategic initiatives to align web and app platforms, driving a cohesive cross-platform design strategy.

Key Achievements
- Business App MVP Launch: Expanded app offerings, driving a 389.8% increase in in-app interactions, 95% growth in engagement time, & improved app ratings (iOS: 2.0 → 4.3; Android: 3.6 → 4.2).
- Voucher Scanner Redesign: Enhanced usability and efficiency, reducing customer support calls from the app by 52% & increasing the customer thumbs-up rate by 21%
- Design System Development: Co-created and implemented the first design system for the business app and led the design migration to GEL.
- Strategic Research: Delivered research-driven strategic recommendations and artefacts, improving alignment and synergy between web and app platforms.

Service NSW streamlines access to government services for people and businesses. Focused on delivering website solutions for COVID-19 business grants and Active/Creative Kids vouchers.



Key Responsibilities
- Designed high-fidelity, responsive, and accessible web solutions using the Global Experience Language (GEL) framework within an agile environment.
- Conducted usability testing and iterated designs to enhance the user experience.
- Communicated design and research insights effectively to stakeholders and team members.
- Performed quality assurance (QA) on design development.
Wrote microcopy aligning with the organisation's Tone of Voice.


Key Achievements
Played a key role in designing two award-winning financial support programs
- Dine and Discover
- Return to Work Grant

Velvet Onion & Friends is a human-centred design agency. I contributed to a variety of projects across multiple industries,

Key Responsibilities
- Created user flows
- Created low to high-fidelity wireframes, and prototypes
- Conducted usability testing

Key Achievements
- Successfully soft-launched a brand new media website.
- Gained my first commercial experience in UI/visual design.

A strategic consultancy leveraging data science, design thinking, and agile development. I played a key role in redesigning the website for a listed client, delivering evidence-based, personalised digital experiences as part of their digital transformation program.

Key Responsibilities
- Conducted workshops and interviews with stakeholders and users
- Created wireframes with Sketch and prototypes with Principle
- Conducted usability testing
- Communicated findings and design to the client and the team.

Key Achievements
We’ve successfully delivered the UX design on time & within budget and received a high compliment from the wider business.

Additional Involvement
Organised Unthink design meet-ups
Assisted in building the design team's talent pipeline

Academy Xi provides short and skill specific courses in design and innovation.

It was a 10-week part time course. As the mentor in a class of 9 students,

Key Responsibilities
- Assisted the instructor's teaching
- Provided guidance and feedback to students on their work
- Administration including organising participants for testing and panellists

Objective Experience is a UX research agency.

My role involved conducting heuristic analysis on numerous mobile websites in the airlines, accommodation booking, and e-commerce sectors for a multinational technology company.