Boya Shen
Doncaster,VIC
Summary
Versatile and adaptable marketing specialist and digital content producer with a strong background in retail sales, customer service, engagement, and digital content production. Experienced in delivering results through in-store campaigns, livestreaming promotions, and social media content strategy.
Overview
4
4
years of professional experience
Work History
Film Editor
Starmap
Melbourne
02.2024 - 09.2024
- Responsible for all storytelling cuts to ensure narrative coherence, and in charge of primary color grading.
- Edited short drama that contributed to gaining over 300 views, with a top-performing video reaching 2 million views.
Sales
Fancy Life
Melbourne
03.2024 - 05.2024
- Achieved an 80% upselling success rate through expert product knowledge and personalized customer service
- Managed inventory and ensured smooth daily operations with accurate stock control
- Promoted products via social media and maintained a 70% online customer conversion rate
- Consistently exceeded monthly KPIs by over 10% through proactive client follow-up and sales performance
Marketing Specialist, Sales, videographer
Great Wall Motor
China
06.2022 - 12.2022
- Maintained the official social media accounts like Douyin and other social media traffic by onlinestream, and the number of fans increased by 1,000 in one month
- Obtained the contact information of many potential customers, increased customer retention and consultation time by 20%, and increased the conversion rate of potential customers by 10%
- Live streamer for online selling on several social media platforms such as Douyin and Dongche Di
- Responsible for producing short videos and promoting on multi social media platforms
Sales/Marketing Assistant (Campaign & Promotion)
Guerlain
China
09.2022 - 10.2022
- Executed a retail activation campaign, increasing foot traffic by 45%.
- Managed interactive sampling machine and customer data collection.
- Boosted same-day sales by 30% through direct customer engagement.
Marketing Specialist, Sales, videographer
Wave Clothing
China
09.2020 - 02.2021
- Increased average transaction value by 15% through styling & service
- Produced short videos driving ¥10,000+/month in online sales
- Boosted foot traffic by 10% via creative visual merchandising
- Responsible for producing short videos and promoting on multi social media platforms
Education
Master of Global Media Communication -
University of Melbourne
Melbourne07.2025
Bachelor of Editing and Directing -
University of Tianjin
China07.2022
Skills
- Visual Merchandising
- Customer Service
- Social Media Marketing
- AdobePhotoshop/Premiere/DaVinci/ Final Cut Pro
- Filming, Graphic design
- SEO
- Office Software
Languages
English
Professional
Chinese (Mandarin)
Professional
Timeline
Sales
Fancy Life
03.2024 - 05.2024
Film Editor
Starmap
02.2024 - 09.2024
Sales/Marketing Assistant (Campaign & Promotion)
Guerlain
09.2022 - 10.2022
Marketing Specialist, Sales, videographer
Great Wall Motor
06.2022 - 12.2022
Marketing Specialist, Sales, videographer
Wave Clothing
09.2020 - 02.2021
Master of Global Media Communication -
University of Melbourne
Bachelor of Editing and Directing -
University of Tianjin
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