Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Brad Garbutt

Summary

Brad is a seasoned TV content marketing manager with a proven track record of successful commercial partnerships. As a dedicated partnerships manager, Brad is passionate about leveraging the synergy between TV and technology to drive growth.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Lead

Outdoor Media Association
05.2024 - Current
  • Develop partner marketing strategies with 55 member partners
  • Streamlined marketing processes by introducing CRM tools to maximise results in a short period

Senior Marketing Adviser

Dell Technologies
01.2022 - 05.2024
  • Manage development of brand content with Channel 7 including 3 TVC's and customer case studies
  • Create APAC adaptations of global brand and program campaigns
  • Forged strong content marketing relationships with key industry partners (Intel, Microsoft) expanding the companies reach.

National Marketing Manager

Tribeca Property
10.2020 - 01.2022
  • Develop brand strategies, lead generation campaigns, and content including magazines, brochures, events, digital, social media, and eDM
  • Enhanced customer engagement through the creation of compelling content and targeted messaging campaigns across 3 brands

ANZ Marketing Manager (contract)

Apple
05.2020 - 10.2020
  • Manage Apple Music ANZ marketing campaigns, coordinating with global teams
  • Partner with music organisations (Sony, Universal) to create content marketing opportunities on apple.com and apple retail to drive acquisition
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign and refine tactics as needed.

Marketing Manager (contract)

Hachette Publishing
09.2019 - 05.2020
  • Lead the 12 month content marketing calendar and negotiate media investments with partners
  • Managed workflow between internal teams in APAC and EMEA coordinating documents, planning, and creative material distribution

Head of Marketing and Social Media

Network 10
01.2017 - 09.2019
  • Lead marketing programs to achieve audience growth through content and brand partnerships
  • Partner with production studios (BBC, ITV, FOXTEL) to create marketing strategy that delivers growth for programs and Network 10
  • Partner with Coles as a premium Masterchef sponsor to drive brand alignment in-store, engage customers, build loyalty and drive viewership
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth
  • Increased brand awareness through 12 month network wide re-brand project

Head of Digital Content Marketing

Network 10
01.2014 - 01.2017
  • Lead content marketing through collaborating with multiple studio partners in ANZ and globally
  • Optimise partner content across broadcast and BVOD to deliver agreed audiences
  • Negotiate original partner content for network platforms and promote to drive viewers

Education

Public Relations 1997

Sydney Institute of Technology

Skills

  • TV marketing, distribution and product expertise
  • Industry contacts at FOXTEL, Netflix, 10,7, ITV Australia, Warners Bros
  • Marketing growth strategies through performance analytics
  • Brand and retail marketing
  • Partnership development through cultivating partnerships of collaboration

Certification

  • Programmatic Marketing Certificate, The Trade Desk, 2023


Timeline

Marketing Lead

Outdoor Media Association
05.2024 - Current

Senior Marketing Adviser

Dell Technologies
01.2022 - 05.2024

National Marketing Manager

Tribeca Property
10.2020 - 01.2022

ANZ Marketing Manager (contract)

Apple
05.2020 - 10.2020

Marketing Manager (contract)

Hachette Publishing
09.2019 - 05.2020

Head of Marketing and Social Media

Network 10
01.2017 - 09.2019

Head of Digital Content Marketing

Network 10
01.2014 - 01.2017

Public Relations 1997

Sydney Institute of Technology

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Brad Garbutt