Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
References
Affiliations
Certification
References
Timeline
Generic

Brad Johnson

Windsor,Australia

Summary

Accomplished design consultant excelling in project management and strategic sales initiatives. Strong ability to drive client engagement and mentor design and sales teams, leading to improved performance, maximising revenue streams and successful project outcomes.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Lead Design Consultant

Coco Republic
Richmond, Australia
02.2024 - 08.2025
  • Promoted and secured interior design clients through showroom foot traffic and website leads.
  • Guided clients through benefits of bespoke interior design packages to enhance engagement.
  • Conducted in-home visits to measure spaces and interview clients with interior design team.
  • Presented tailored showroom displays to finalize client choices and facilitate orders.
  • Achieved monthly sales targets by leveraging effective strategies and client relationships.
  • Maintained showroom environment to ensure optimal client experience throughout visits.
  • Assisted clients with furniture selection and placement for prominent visibility.
  • Coordinated logistics communication with clients for seamless interior design installations.
  • Collaborated with clients to understand their vision and preferences for interior design.
  • Managed and mentored junior designers to enhance team performance and skills.
  • Presented design proposals to clients, effectively communicating ideas and strategies.
  • Conducted site visits to assess project progress and ensure design integrity.
  • Facilitated workshops to educate clients on design principles and best practices.
  • Maintained up-to-date records of all design activities including progress reports, timelines and cost estimates.
  • Identified opportunities for improvement in existing designs and proposed changes to enhance customer experience.

Head of Sales

Linkeo
Melbourne, Australia
05.2021 - 02.2024
  • Company Overview: Linkeo was started in France in 2001 and has expanded into a global business across 3 continents. A full-service digital agency utilizing clever software, Linkeo offers a range of services for the B2B market from website creation, hosting, website security, social media and online reputation management, Google search marketing and search engine optimization.
  • Recruiting and onboard a high performing sales team
  • Website security/ data protection
  • Developing and implementing a go-to-market strategy
  • Meeting financial goals and objectives
  • Creating and executing a lead generation platform and wider marketing plan
  • Developing and implementing a go-to-market strategy
  • Creating an on-boarding program and rewards system
  • Developing a sales coaching tools and resources for on the road and call center sales teams
  • Growth, profit, and loss planning/reporting
  • Planning and executing the expansion of a second office in Sydney
  • Developing a media strategy for branding in the Australian market
  • Linkeo was started in France in 2001 and has expanded into a global business across 3 continents. A full-service digital agency utilizing clever software, Linkeo offers a range of services for the B2B market from website creation, hosting, website security, social media and online reputation management, Google search marketing and search engine optimization.

Commercial Business Manager

Design Anthology Fifth Black Media
Richmond, Australia
10.2019 - 05.2021
  • Company Overview: Design Anthology is a new magazine targeted to the architectural/design industries developed by independent publisher Fifth Black Media.
  • Successfully meeting targets as head of sales across the home segment in AU/NZ
  • Building and fostering ongoing relationships with long term advertising and sponsored content partners
  • Pioneering new creative and supporting editorial strategies to close strategic brand contracts
  • Responsible for the development and maintenance of strategic partnerships with internal and external stakeholders
  • Creating new online revenue streams through growth of digital and online content marketing
  • Tailoring bespoke marketing solutions to ensure client goals are met
  • Implementation of creative new business solutions, including online content and diversification
  • Implementation of video digital publishing on the Design Anthology website and digital assets
  • Design Anthology is a new magazine targeted to the architectural/design industries developed by independent publisher Fifth Black Media.

Group Sales Manager

The Global Beauty Group
Moorabbin, Australia
06.2017 - 10.2019
  • Company Overview: The Global Beauty Group is Australia's leading supplier of aesthetic and medical-grade technology.
  • Recruiting, training and coaching a new sales team in Australia, New Zealand and the UK to expand the sales force from 3 to 14
  • Leading a high-performing team that successfully met and often exceeded goals for both domestic and international sales growth
  • Software security and integration with POS software
  • Developing and implementing new sales processes and business development structures
  • Building and conducting structured onboarding and sales team training programs, including the expansion of face-to-face training to an online learning portal
  • Creating sales manuals for: relationship management, B2B selling, body language, discovering client needs
  • Hosting weekly sales training and coaching sessions to develop staff
  • Developing new business opportunities with national franchise beauty brands such as Australian Skin Clinics, Hairhouse Warehouse, Ella Bache and Brazilian Butterfly
  • Developing new pathways for business operations by coordinating with marketing, education, supply chain and engineering teams to ensure a seamless customer experience
  • Developing and implementing a go-to-market approach that targeted leading franchise groups in the beauty and paramedical industry
  • Re-designing the website to incorporate e-business capabilities and online user insights that provided feedback to the sales team and wider business departments
  • Implementing a relationship management program to reward, expand and develop key client relationships through their commercial agreements
  • Generating sales reports and forecasting for the CEO and key stakeholders
  • Planning, forecasting and executing sales targets
  • Trade show management: preparation, leading and delivering on targets and agreed outcomes for national and international trade shows
  • The Global Beauty Group is Australia's leading supplier of aesthetic and medical-grade technology.
  • 485% growth in business revenue within a 12-month period
  • Expanding the business technology and sales process into the UK, USA and Israel
  • Closing the largest single sale on record of 60 devices to a national franchise
  • Increased profitability margins on medical-grade aesthetic devices
  • Winners of 'Best Wholesaler' in the Australian Beauty Industry Awards 2018 and 2019
  • Winners 'Distributors of the Year' My Face My Body Awards 2018 and 2019

Victorian Sales Manager

Grand Designs Universal Media Co
Melbourne, Australia
07.2015 - 06.2017
  • Company Overview: Universal Media Co is Australia's largest niche magazine publisher.
  • Managing all sales across the home segment in Victoria
  • Mentoring a team of 6 sales professionals to achieve their sales targets
  • Building and maintaining strategic partnerships with internal and external stakeholders
  • Planning, forecasting and achieving revenue across multiple magazines
  • Growing digital revenue streams through content marketing
  • Creating bespoke marketing solutions
  • Business development and creative new business solutions
  • Implementation of video digital publishing on the Complete Home website
  • Attending trade shows to develop industry contacts and relationships as a brand ambassador
  • Universal Media Co is Australia's largest niche magazine publisher.

Travel Media Account Manager Victoria (Fixed Term Contract)

Fairfax Media
Melbourne, Australia
11.2014 - 07.2015
  • Company Overview: Fairfax Media is one of Australia's largest news organisations with publications including The Age, The Sydney Morning Herald, and The Financial Review.
  • Providing vertical communication solutions for key travel clients across the Fairfax suite of products such as The Age, The Financial Review and Domain
  • Key account management within significant travel clients including many of Melbourne's major hotels
  • Redistributing client's revenue spend by proposing a cross platform approach such as print, digital and mobile advertising (including both desktop and tablet/smartphone apps)
  • Offering creative advice to assist clients reach their desired advertising and sponsored content outcomes
  • Understanding and relaying statistical data to facilitate the clients marketing objectives
  • Working within strict deadlines
  • Expanding revenue across print and digital mediums
  • Fairfax Media is one of Australia's largest news organisations with publications including The Age, The Sydney Morning Herald, and The Financial Review.

Marketing and Events Manager (Fixed Term Contract)

The Greyhound Hotel
St Kilda, Australia
02.2014 - 10.2014
  • Company Overview: The Greyhound Hotel is a venue that hosts events and promotions.
  • Creating content and scheduling of all social media campaigns
  • Planning special events, bands and DJs ensuring adequate lead time to sell out events
  • Working within timelines and budgeting constraints
  • Developing a vision and branding for the venue and its events
  • Brand development
  • Profit and loss reporting and management
  • Managing and leading a diverse team of over 30 staff
  • Overseeing the design and direction for print magazines and newspapers
  • Communication on upcoming events within the performing arts industry
  • Leading the promoter team
  • Developing and implementing community-based initiatives and comprising a short- and long-term strategy with ongoing events
  • Marketing work in conjunction with the Victorian Government and tourism Australia
  • The Greyhound Hotel is a venue that hosts events and promotions.
  • Successfully turned the failing business around in six weeks
  • Won several awards including the Australian entertainment awards for best venue and best performance show

Key Account Manager

Sensis
Melbourne, Australia
05.2005 - 04.2013
  • Company Overview: Sensis is a company that provides digital marketing solutions and maintains Yellow Pages Print clients.
  • Retaining print and grow digital revenue by planning and developing a key accounts canvass plan
  • Building long-term relationships with corporate and SME advertising agency clients
  • Solution selling across several mediums including print, digital and voice products
  • Yield management of declining revenues by creating and executing a canvass plan
  • Ensuring an end-to-end seamless sales process across multiple products
  • High-level account management, organization, and interpersonal skills
  • Accurate forecasting and pipe-line reporting
  • Managing a portfolio of 70 clients valued at $1-3M per annum across varied industries.
  • Relationship management with key accounts and facilitating of client events
  • Solution selling specialist across print, online, Google AdWords, Bing, Yahoo, SEO, websites, mobile app's, social media solution's, review websites and digital assets
  • Preparation of sales strategies through business needs analysis, utilizing industry IBIS reports
  • Presenting and preparing proposals that pitch with varied clients from sole traders, through to C-level decision makers to generate revenue
  • Calculating and demonstrating ROI to maintain and or grow key assigned accounts
  • Sensis is a company that provides digital marketing solutions and maintains Yellow Pages Print clients.
  • Winner of the annual 'Pinnacle Best of the Best' incentive trip awards.
  • Google AdWords 220%
  • Mobile (Voice advertising) sales target exceeded by 150%
  • Customer satisfaction score of 9.8-10 consistently achieved over a 7-year period

Corporate Resorts Sales and Marketing Manager NSW/ACT

BreakFree Resorts
Sydney, Australia
02.2004 - 05.2005
  • Company Overview: BreakFree Resorts is Australia's largest resort company with locations throughout Australia and New Zealand.
  • Territory planning
  • Territory management
  • Project management
  • Contract management
  • Relationship management through negotiating industry rates to travel agents
  • BreakFree Resorts is Australia's largest resort company with locations throughout Australia and New Zealand.

Education

Certified Executive Coach - Nashville, Tennessee

Marshall Goldsmith
Nashville, Tennessee
01.2017

Bachelor of Commerce - Bachelor of Commerce

UNSW University of New South Wales
Randwick, NSW
01.2008

Some College (No Degree) - North Sydney

Australian Institute of Management
North Sydney

Skills

  • Salesforce
  • Interior design
  • Client engagement
  • Project management
  • Design presentation
  • Space planning
  • Sales strategy
  • Customer relationship management
  • Team leadership
  • Communication skills
  • Creative problem solving
  • Mentoring junior staff
  • Time management
  • Logistics coordination
  • Strategic thinking
  • Customer service
  • Team building
  • Excellent communicator
  • Proficient with MS Office
  • Change management
  • Excellent time management
  • Conflict management
  • Public speaking
  • Data analytics

Websites

Hobbies and Interests

  • Groodles
  • Kayaking
  • Psychology
  • Stand-up comedy
  • Travel

References

Available upon request

Affiliations

  • Pinnacle award winner Sensis - This is achieved by being in the top 1% of the sales force, nationally 3000 staff typically 30 winners. Winners are awarded an incentive trip overseas for themselves and a partner worth $25,000 Hosted by the CEO and executive team. Winner 2007 Dubai, 2008 Caribbean, 2009 Paris, 2011 Argentina
  • Linkeo Horizon's club winner, awarded a trip to France in 2022
  • Coco Legends awarded to the top performer nationally, out of the 400 showroom sales staff, who generate the most revenue per hour Winner March 2024, October 2024, December 2024, January 2025, May 2025

Certification

  • Google AdWords certification 2012, 2022
  • Marshall Goldsmith, international certified executive coach 2017

References

References available upon request.

Timeline

Lead Design Consultant

Coco Republic
02.2024 - 08.2025

Head of Sales

Linkeo
05.2021 - 02.2024

Commercial Business Manager

Design Anthology Fifth Black Media
10.2019 - 05.2021

Group Sales Manager

The Global Beauty Group
06.2017 - 10.2019

Victorian Sales Manager

Grand Designs Universal Media Co
07.2015 - 06.2017

Travel Media Account Manager Victoria (Fixed Term Contract)

Fairfax Media
11.2014 - 07.2015

Marketing and Events Manager (Fixed Term Contract)

The Greyhound Hotel
02.2014 - 10.2014

Key Account Manager

Sensis
05.2005 - 04.2013

Corporate Resorts Sales and Marketing Manager NSW/ACT

BreakFree Resorts
02.2004 - 05.2005

Certified Executive Coach - Nashville, Tennessee

Marshall Goldsmith

Bachelor of Commerce - Bachelor of Commerce

UNSW University of New South Wales

Some College (No Degree) - North Sydney

Australian Institute of Management

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Brad Johnson