Experienced National Sales Director at ASSA ABLOY Opening Solutions, driving growth in market share and team development. Skilled in building strong relationships with key decision makers and fostering collaboration within the team. Known for a coaching leadership style tailored to individual needs and a keen eye for detail in presentations and reports. Seeking a new challenge to further develop professionally and bring innovative strategies to market channels. Interested in joining a progressive organization with opportunities for career advancement.
Overview
11
11
years of professional experience
Work History
National Sales Director
ASSA ABLOY Opening Solutions
11.2022 - 06.2025
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Developed sales strategy based on research of consumer buying trends and market conditions.
Liaised with marketing and product development departments to maintain brand consistency.
Evaluated costs against expected market price points and set structures to achieve profit targets.
Established and adjusted selling prices by monitoring costs, competition and supply and demand.
Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Met with customers to give sales presentations, negotiate contracts and promote services.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Developed compelling presentation decks to gain approval for ideas and communicate results.
National Sales Manager- Specification
ASSA ABLOY Opening Solutions Australia
08.2019 - 11.2022
Develop and manage strategies for the largest channel within ASSA ABLOY Opening Solutions business
4 Direct Reports, 28 in the Team
Budgeting & Forecasting
Collaborate on new products & measure performance
Develop and execute business plans
Build the profile and awareness of ASSA ABLOY Opening Solutions & as well as other ASSA ABLOY entities by means of Collaboration
Drive high levels of performance within my team
Identifying new routes to market
Prepare reports as required to a high level of detail
Closely monitor market conditions and adjust accordingly
Persuading and negotiating effectively
Negotiate LTI's & Rebates with Customers
Analysis of key market data reports that I adopted with Estimate One.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Met with customers to give sales presentations, negotiate contracts and promote services.
Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
Trained and developed exceptional sales leaders.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Attended events, training seminars and manufacturer product showcases.
Liaised with marketing and product development departments to maintain brand consistency.
Exceeded targets by building, directing, and motivating high-performing sales team.
Empowered and led driven sales team to build product awareness and exceeded revenue targets.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Directed sales support staff in administrative tasks to help sales reps close deals.
Built relationships with customers and community to establish long-term business growth.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Implemented systems and procedures to increase sales.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Business Development Manager
ASSA ABLOY Opening Solutions Australia
04.2019 - 08.2019
Liaise with Key Specifiers, Developers/Architects/Builders
Obtain/secure Specifications with Specifiers
Interpret/understand Market and Design trends
Organize industry events/training for Merchants
Develop price structures
Maintained a consistent project pipeline
Site inductions with various trades
Project forecasting of stock
Filter BCI/Cordell reports
All aspects of B2B Selling
Development of New Products from Conception to Supply.
Business Development Manager
Electrolux Home Products
04.2019 - 08.2019
Liaise with Key Specifiers, Developers/Architects/Builders
Obtain/secure Specifications with Specifiers
Interpret/understand Market and Design trends
Organize industry events/training for Merchants
Develop price structures
Maintained a consistent project pipeline
Site inductions with various trades
Project forecasting of stock
Filter BCI/Cordell reports
All aspects of B2B Selling
Development of New Products from Conception to Supply.
Account Manager
ASSA ABLOY Opening Solutions Australia
03.2018 - 03.2019
Liaise with Key Specifiers, Developers/Architects/Builders
Obtain/secure Specifications with Specifiers
Interpret/understand Market and Design trends
Organize industry events/training for Merchants
Develop price structures
Maintained a consistent project pipeline
Site inductions with various trades
Project forecasting of stock
Filter BCI/Cordell reports
All aspects of B2B Selling
Development of New Products from Conception to Supply.
Team Leader
Australian Bureau of Statistics
03.2016 - 03.2017
Strategic Management of Construction based surveys
HR Systems and Analytics Specialist-PNEA Division at ASSA ABLOY Opening SolutionsHR Systems and Analytics Specialist-PNEA Division at ASSA ABLOY Opening Solutions