Bradley Crook

Accomplished Strategic Development Manager with expertise and 30 years of experience in lubrication management, strategies, and contamination control. Spearheaded growth strategies and training programs, leveraging international mining expertise and relationship building. Successfully developed global business strategies, enhancing reliability-centered lubrication programs and fluid management solutions, resulting in significant improvements across diverse markets.

• Advanced Diploma Marketing
• Certificate in Marine Technical Alignment – Mechanical
• ME09 Condition Monitoring
• ME11 Power Generation and Distribution
• NBB04 Computing in Engineering
• NBB06 Machining
• NBB09 Welding & Thermal Cutting
• NM29 Mechanical Power Transmission
• NM30 Fluid Power
• Various Action People Training Courses
• Over 40 Pall internal training courses covering multiple aspects of TFM concepts, filtration, and contamination control

Lubrication Engineering

• Designed lubrication engineering open gear inspection reporting
• Designed and developed the National AGL Lubrication Management Training Program
• Design and development of the isoPOD lube storage and dispensing product range, including the marketing and sales package
• Integration of the UltraClean product range into Lubrication Engineering
• Integration of the GreaseBoss product range
• Development of internal technical training programs
• Largest single order in lubrication engineering history (greater than $1 million)
• Development of the SmartOil technology and product with LogiLube, LLC
• Design and development of www.lubeng.com.au and www.viperwrl.com websites
• Development of a national hydrocarbon identification guideline for ARIA (Asset Reliability Improvement Association)
• Largest single order of Viper products in Australia

Lubricare Pty Ltd

• Cost reduction and improvements for Anglo Gold Ashanti Geita Gold Mine totalling over $6 million
• Author of two technical white papers: The changing nature of diesel engine fuel filters – for HPCR engines and ultra-clean diesel fuels for the mining industry – why it is needed, how to achieve it, and the benefits of using it

Pall Corporation

• Increased sales of Pall products from zero level to $680,000 within the first twelve months
• Increased sales of Pall products from $680k to $2.2m within the first 24 months
• Designed and implemented a tiered Total Fluid Management training program within AngloGold Ashanti mines, from the unskilled level through to management
• Development of a new diesel fuel filtration product line
• Product design, product branding, positioning, and marketing strategies
• Product launch and training programs
• Authored and published trade show papers and articles on diesel fuel contamination control
• Redesign and launch of new Pall USRT filter products, including assisting in product engineering design, marketing campaigns, inventory management, product consolidation, and management
• Increased sales from $58K to over $580K in the first year after taking over from the previous salesperson
• Received the Pall Australia Machinery & Equipment Division National Salesperson of the Year Award 2000 Anglo Gold Ashanti

• Weekend adventures
• Jetsking
• Cooking
• Golf
• Finding great wineries & country pubs

• Advanced Diploma of Marketing