Bradley Gusman
Altona Meadows
Summary
Experienced sales professional in the FMCG industry, specializing in grocery sales. Skilled at building customer relationships and exceeding sales targets. Over 20 years of experience as a sales representative and manager, with a proven track record of driving results. Strong commitment to exceptional customer service and effective time management practices to ensure regular visits to all territory outlets.
Overview
29
29
years of professional experience
Work History
Territory Sales Representative - Victoria
Reckitt
05.2024 - 07.2025
- Maintained relationships with 95 Independent Supermarkets, Ritchie's, Supa IGA and Foodworks, throughout Victoria, while also prospected new retailers.
- Meeting regularly with major MSO customers. Champions , Ryan's, Morgans, Reddrop Group and Michael Lorenz, to discuss new line allocations, ascertain needs, close deals, trading terms and improving and growing categories by implementing layouts.
- Achieved or exceeded company-defined sales targets.
- Meeting Store Managers to review current services, expand sales opportunities, discuss new lines and current deals.
- Informed customers of promotions to increase sales productivity and volume and build displays.
- Built relationships with customers to promote long term business growth.
- Recorded accurate and efficient records in customer database.
MWC Dedicated Brand Activator- Altona
Strikeforce AMC
07.2016 - 05.2024
- Care taking Altona/Werribee area for 16 months. Covering other territories while FSR have been on leave, including for while my FSR was in the office helping develop Quofour for over 6 months.
- Building and maintaining displays and making sure they are in prime locations.
- Making sure all products are on show and getting new lines on shelf asap.
- Selling in upcoming promotions using promotional grids and blads to obtain up grads in off locations.
- Setting up great relationships with stores, as I'm the face for MWC.
- Trained and provided support for several MWC brand activator.
- First to trail Zunos for MWC Brand Activator team.
Brand Activator
Retailworx
- Managing and completing planograms for various Coles and Woolworths stores
Sales Representative
San Remo Macaroni Pty Ltd
08.2007 - 06.2016
- Servicing approximately 180 Supermarkets (Coles, Woolworths and Independents) within an 8 week cycle, throughout the Western suburbs and Western Victoria.
- Managing and training up to 5 Merchandisers.
- Achieving all targets set including sales and new line distributions.
- Selling deals to maximize volume of stock into independent supermarkets. Up selling promotions in corporate supermarkets to achieve over and above displays.
- Building displays and merchandising stock to maximize sales. Merchandising shelf, checking tickets and stock placement.
- Category relays – Independents:- Using own initiative to get best shelf position to provide maximum exposure. Chains:- Assisting with store staff as per planogram.
- Launching new products into stores. (San Remo added 2 coffee brands and Balfours Cakes and Pies to their portfolio).
- Selling Balfours Cakes and Pies to various P & C outlets.
- Providing weekly reports on field activity and planning ahead for all Merchandisers and myself.
- Looking after Morgan’s Supermarket Account for 2 years. Previously looked after Ryans, Champion, and Sims Supermarket accounts.
Territory Manager
San Remo Macaroni
01.2007 - 01.2016
Weekend Merchandiser
Smiths Snackfoods
03.2005 - 08.2007
- Filling and rotating stock.
- Building and maintaining displays.
- Liaising with Store Managers.
- Reporting to Sales Representatives.
- Presenting new lines to Store Managers.
Dairy/Freezer Manager
Foodworks Bacchus Marsh
06.2003 - 08.2007
- Ordering shelf and promotion stock.
- Assisting Sales Representatives doing relays.
- Doing relays without Sales Representatives present.
- Night/Weekend Roster.
- Constantly doing deals with Sales Representatives to get best promotional prices.
- Maintaining high stock levels to provide maximum sales.
- My recent achievements have been driving modified milk sales up 5.59% which therefore increased the profit margin for the milk category and increased case sales for the second year running.
Weekend Merchandiser
Smiths Snackfoods
01.2005 - 01.2007
Dairy/Freezer Manager
Foodworks Bacchus Marsh
01.2003 - 01.2007
Assistant Store Manager
BiLo Melton South (BiLo took over Melton Fresh Foodworks)
10.2002 - 06.2003
- Similar role as Assistant Store Manager at Foodworks (different procedures).
- Controlled and met wage budgets weekly.
- Held regular meetings with staff. E.g. Health and Safety Meetings, Department Sales Meetings.
Assistance Store Manager
Bilo Melton South
01.2002 - 01.2003
Assistant Store Manager
Melton Fresh Foodworks Supermarket, Melton
08.1997 - 10.2002
- Planning and setting up the Supermarket.
- Supervising and training up to forty staff.
- Implementing training courses for new staff.
- Organising rosters and sticking to a budget.
- Setting out goals and jobs for each staff member.
- Responsible for ordering stock and maintaining low stock levels in the store.
- Total responsibility of looking after two aisles.
- Assisting in a total store relay.
- Building ends and displays.
- Negotiating with Company Representatives about special prices, deals and getting in new lines.
- Working on a rotating roster – days, nights and weekends.
- Regularly acting as night fill and weekend Store Manager.
- All customer service functions.
Assistance Store Manager
Foodworks Melton South
01.1997 - 01.2002
Education
Victorian Certificate of Education -
Certificate II - Food Processing – Hygiene and Sanitation A
Skills
- Attention to detail
- Organization and time management
- Planning
- Decision-making
- Problem resolution
- Communication
- Basic math
- Flexible and adaptable
Timeline
Territory Sales Representative - Victoria
Reckitt
05.2024 - 07.2025
MWC Dedicated Brand Activator- Altona
Strikeforce AMC
07.2016 - 05.2024
Sales Representative
San Remo Macaroni Pty Ltd
08.2007 - 06.2016
Territory Manager
San Remo Macaroni
01.2007 - 01.2016
Weekend Merchandiser
Smiths Snackfoods
03.2005 - 08.2007
Weekend Merchandiser
Smiths Snackfoods
01.2005 - 01.2007
Dairy/Freezer Manager
Foodworks Bacchus Marsh
06.2003 - 08.2007
Dairy/Freezer Manager
Foodworks Bacchus Marsh
01.2003 - 01.2007
Assistant Store Manager
BiLo Melton South (BiLo took over Melton Fresh Foodworks)
10.2002 - 06.2003
Assistance Store Manager
Bilo Melton South
01.2002 - 01.2003
Assistant Store Manager
Melton Fresh Foodworks Supermarket, Melton
08.1997 - 10.2002
Assistance Store Manager
Foodworks Melton South
01.1997 - 01.2002
Brand Activator
Retailworx
Certificate II - Food Processing – Hygiene and Sanitation A
Victorian Certificate of Education -
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