Bradley Tattam

Experienced sales, strategy, and partner/franchise executive with a proven track record of driving strategic partnerships to achieve business objectives. Adept at cultivating collaborative and mutually beneficial relationships with key stakeholders, with a strong focus on retail operations management and commercial growth. A strategic thinker with robust business acumen, skilled in aligning partner strategies with overall organisational goals to drive revenue growth and market expansion. Experienced in leading cross-functional teams, providing strategic guidance, and ensuring the successful execution of partner initiatives. Excellent communicator with the ability to influence key decision-makers and convey value propositions effectively. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

• Optus, Director Partners (Optus Business Centres), 05/01/23, Present, Responsible for the overall operations of the Optus Business Centres that manage revenue of ~$200m and a commission budget of $16m. Leads strategic initiatives to optimise sales processes and drive revenue growth through effective partner collaboration. Develop and implement performance metrics, drive sales performance, oversee partner business planning, and ensure alignment with organisational goals. Lead an internal team of 40+ professionals across sales, operations, capability, and performance, while managing a partner network consisting of 28 business centres. Collaborate with cross functional teams to streamline operations, execute marketing plans, enhance partner training programs, and foster strong relationships with key stakeholders., Opened and managed Optus’ first company operated business centre to showcase best practices, lead in sales, and use as a sandpit to test and learn new strategies and processes., Introduced six new partners in 2023 to drive growth in key territories., Developed and implemented a new commission model that increased sales performance across the fixed portfolio by 30% within first year.
• Optus, Associate Director, Strategy and Sales, Business Centres, 04/01/20, 05/01/23, Managed partner relationships and implemented strategies to drive sales and achieve business objectives for the largest business customer channel with revenue accountability of ~ $200m+. Lead teams across multiple functions including operations, channel improvement, and sales., Lead a complex change initiative transitioning the partner network to a territory-based model, optimising sales performance, enhancing partner relationships, and improving the customer experience. The change involved territory mapping and planning to achieve optimal partner coverage, partner evaluations and alignment within territories. There was also a significant movement of customers (~ 80k) to align them within their local territory, along with re-negotiations of 23 partner agreements and a new commission model., Lead a program of work to explore best practice commission models with a focus on simplicity and removing unnecessary complexity. The program had a strong change management and stakeholder management focus.
• Optus, National Retail Franchise Manager, 03/01/18, 04/01/20, Managed the relationships with strategic retail channel partners across 110 branded retail stores generating over $300m in revenue. Implemented strategic plans, negotiated contracts, and supported partners in financially sustainable business strategies and organisational structures to optimise performance., Achieved 32% YoY growth in 2018 recognised with membership to the elite Optus Number One Club. This was achieved through the development, training, and implementation of business planning across the individual partner retail outlets. Successful business planning delivered clarity and alignment on the objectives of the business. It provided the partners and licensees with the tools to gain a clearer understanding of their local market allowing them to focus resources, efforts, and investments in the most effective and efficient way, Contributed to the development of a performance framework focusing on core lead metrics, resulting three consecutive years of sales growth the opening of eight new stores within twelve months.
• Optus, National Account Manager – Retail, 04/01/15, 03/01/18
• Optus, NSW Retail Area Manager (company operated), 04/01/13, 04/01/15
• Optus, Acting Retail State Manager (NSW), 04/01/12, 10/01/12
• Optus, Retail Franchise Business Executive, 07/01/08, 04/01/13
• Tabcorp Ltd, Multi-Site Retail Store Business Owner (Partner), 08/01/02, 07/01/08
• Tabcorp Ltd, Retail Store Owner (Partner), 09/01/00, 08/01/02

• Strategic Planning
• Business Development
• Retail Operations Management
• Relationship Management
• Negotiation
• Team Leadership
• Performance Metrics
• Collaboration and Communications