Brandon Ditcham
Brisbane,QLD
Summary
Accomplished product leader with 4 years of success in delivering winning strategies that drive growth and customer engagement. Strong BizDevops background with multiple products launched that have reached over a million customers. Experienced in leading cross-functional teams from concept to delivery.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Owner - Gaming and Digital Content
Telstra
11.2021 - Current
- Developed and executed Telstra's Gaming and Digital Content strategy
- Leading Gaming and Digital Content product areas at Telstra, managing initiatives that have reached over 1M+ customers
- Leading multiple cross-functional teams across the business with various roles across tech, product, marketing & propositions, legal, procurement, engineering and design
- Launched Australia's first carrier-billed cloud gaming sub and built base to over 100k subscribers
- Built new Digital Content business, introducing digital games, currency, and gift cards to loyalty store, delivering incremental revenue of >$25M p.a.
- Introduced gaming consoles subscriptions, a new proposition in market that allows customers to pay-off their consoles over 12 or 24 months, driving core service retention
- Launched new gaming partnership with Sony increasing category growth by 250%
Product Owner - Email
Telstra
08.2023 - 12.2023
- Responsible for Telstra email platform for short term to uplift and assist with critical customer impact activities
- Lead cross-functional workstreams to assist with platform migration and customer experience uplift activities
- Revamped product experience to reduce front of house impacts
- Developed accelerated product roadmap to uplift product experience
- Delivered 40% reduction in monthly front of house contacts (messaging/calls/store visits)
- Successful completion of migration to new email platform
Product Owner - Enterprise Customer Success Tools
Telstra
05.2020 - 11.2021
- Lead cross functional team, including internal employees and contractors. Roles included developers, designers, engineers, architects and data scientists
- Developed comprehensive roadmaps outlining product vision, goals, and milestones for successful execution.
- Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Launched customer health model, improving sentiment analysis coverage of enterprise base from 11% to 82%
- Delivered Next Best Action tool prototype which provided sales and service teams with next steps for enterprise customer accounts
- Delivered high risk customer churn model that flagged unhealthy customers that require immediate attention
- Delivered ~10% improvement to marketing qualified lead (MQL) model through data enrichment
Technology Advisory Consultant
Telstra Purple
01.2019 - 05.2020
- Utilised expert knowledge of agnostic technology solutions to assist client businesses in addressing complex technology and management challenges.
- Improved client satisfaction by implementing innovative technology solutions tailored to their specific needs.
- Directed IT services, counselled executives and collaborated with senior management on strategic planning.
- Conducted comprehensive assessments of client systems, providing actionable recommendations for improvements and upgrades.
- Streamlined business processes for increased efficiency and productivity through integration of cutting-edge technologies.
- Generated over $1 million in sales pipeline through pull-through activity on strategy deliverables
Business Analyst
Telstra Purple
10.2016 - 01.2019
- Gathered feedback from end-users to identify areas for system enhancements or adjustments to better align with evolving business requirements.
- Managed stakeholder expectations by providing clear updates on project progress, risks, and mitigations.
- Evaluated existing systems for improvement opportunities, resulting in increased performance and reduced costs.
- Conducted project feasibility studies to determine potential return on investment (ROI).
- Conducted gap analyses between current state systems/processes and future state goals in order to formulate action plans aimed at bridging identified discrepancies.
Education
Diploma of Leadership and Management, Business Administration and Management, General -
Swinburne University of Technology
Melbourne, VIC01.2019
Bachelor of Games Design -
Griffith University
Brisbane, QLD01.2015
Diploma of Software Development, Computer Programming -
TAFE Queensland
Brisbane, QLD01.2012
Skills
- Strategy
- Business Development
- Partner Management
- E-Commerce
- Strategic Planning
- Market Analysis
- Negotiation
- Leadership
- Release planning
- Business Analysis
- Product Backlog Management
- Roadmap development
Websites
Certification
- Cisco Certified Network Associate Routing and Switching (CCNA Routing and Switching) - Cisco
- ITIL - AXELOS Global Best Practice
- Certified Meraki Networking Associate - Cisco Meraki
- Splunk Certified Power User - Splunk
- Certified Scrum Master (CSM) - Scrum Alliance
Awards
- Most Outstanding Game Design Achievement - Queensland College of Art, Griffith University, 11/01/15
- Audience Choice Award - Queensland College of Art, Griffith University, 11/01/15
- Product & Technology Award Winner - Telstra, 01/01/24
Timeline
Product Owner - Email
Telstra
08.2023 - 12.2023
Product Owner - Gaming and Digital Content
Telstra
11.2021 - Current
Product Owner - Enterprise Customer Success Tools
Telstra
05.2020 - 11.2021
Technology Advisory Consultant
Telstra Purple
01.2019 - 05.2020
Business Analyst
Telstra Purple
10.2016 - 01.2019
Diploma of Leadership and Management, Business Administration and Management, General -
Swinburne University of Technology
Bachelor of Games Design -
Griffith University
Diploma of Software Development, Computer Programming -
TAFE Queensland
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