Summary
Overview
Work History
Education
Skills
Websites
References
Certification
Software
Timeline
Hi, I’m

Brandon Ford

High Performing Sales Representative
MELBOURNE,VIC
Brandon Ford

Summary

Dynamic sales professional with a proven track record at Thryv, where I exceeded SaaS sales targets by over 200% YTD. Skilled in CRM proficiency (Salesforce) and team leadership, with my previous work history in managing teams and working in salons, I excel in building client relationships and driving revenue growth. I believe the best approach is a consultative sales approach which is conduct at an expert level, adept at fostering teamwork, I consistently achieve and surpass business objectives and measure business KPI's for the growth of the company. I have tenacious career goals and would love to work in a company with a clear career progression path.

Overview

14
years of professional experience

Work History

Thryv
Melbourne, Vic

Inside Sales Representative
08.2024 - Current

Job overview

  • Exceeded sales targets and quotas to contribute to overall sales goals and revenue of company. Currently operating at over 200% YTD for the targeted SaaS sales.
    Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
  • Boosted lead conversion rates by conducting thorough needs assessments, identifying opportunities for upselling and crossselling delivering a 37% YTD conversion rate on identified opportunities to close rate.
  • Determined needs, delivered solutions, and overcame objections through consultative selling skills.
    Developed strategic relationships with existing customers by learning preferences and managing regular communications.
  • Facilitated improved communication between the sales team and other departments to ensure a cohesive approach to business growth strategies.
  • Used Salesforce proficiently to maintain detailed contact logs and account records.
  • Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
  • Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.

The Pose Unley

Salon Manager/Creative Director
07.2022 - 05.2023

Job overview

  • Mentored salon employees in upselling techniques and tried-and-true marketing methods to enhance service and boost sales opportunities.
  • Recruited and hired salon personnel bringing expertise, enthusiasm and talent to business.
  • Maintained client waiting area, ensuring that it was always spotless and neat.
  • Conducted employee performance assessments and provided feedback that would help workers reach monthly goals.
  • Controlled inventory by tracking expenses, purchases, and shelf stock.
  • Maintained general appointment calendar and set shift schedules.
  • Managed cash flow, business transactions, banking, and accounting processes.
  • Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
  • Promoted business through marketing initiatives and use of social media.
  • Cut and styled hair for both male and female customers of all ages according to individual preferences and latest styles.
  • Sourced high-quality and trending hair care products for salon, placing orders with suppliers.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.

Epic Hair Designs

Hair Salon Manager/Master Stylist
02.2017 - 05.2022

Job overview

  • Oversaw salon employee performance, facility cleanliness, and sales.
  • Handled employee scheduling and coverage needs during business hours.
  • Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
  • Managed cash flow, business transactions, banking, and accounting processes.
  • Maintained general appointment calendar and set shift schedules.
  • Coached and trained employees to optimize performance and achieve demanding business objectives.
  • Worked to continuously increase salon business through effective sales, service, and operations policies.
  • Achieved personal sales goals by upselling products to meet individual needs.

TMH Salons

Hairdresser
06.2012 - 10.2015

Job overview

  • Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
  • Supported reception desk, receiving phone calls, entering appointments, and collecting payments for services rendered.
  • Shampooed, conditioned, and rinsed guests' hair using salon-exclusive products while educating clients on product benefits to increase product sales.
  • Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
  • Scheduled customer appointments and rearranged individual time slots to meet demand.
  • Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
  • Processed payments, entering sales in register for prompt customer service.
  • Recorded notes for future reference about customer preferences and services delivered.
  • Completed safety training and certifications to minimize risk of infection or injury to customers.
  • Resolved guest complaints about service or style.
  • Created memorable customer experiences, adding bonus services such as head and neck massages during appointments.
  • Counted and documented opening and closing cash amounts daily.
  • Distributed business cards outside of salon to generate new business.

Raine & Horne

Receptionist/Personal Assistant
11.2010 - 12.2011

Job overview

  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Confirmed appointments, communicated with clients, and updated client records.
  • Kept reception area clean and neat to give visitors positive first impression.
  • Answered phone promptly and directed incoming calls to correct offices.
  • Responded to inquiries from callers seeking information.
  • Resolved customer problems and complaints.
  • Corresponded with clients through email, telephone, or postal mail.
  • Managed multiple tasks and met time-sensitive deadlines.
  • Sorted, received, and distributed mail correspondence between departments and personnel.
  • Compiled information from files and research to satisfy information requests.
  • Handled assignments independently with good judgement and critical thinking skills.
  • Answered questions and addressed, resolved, or escalated issues to management personnel to satisfy customers.

Education

TAFE Queensland - Pimlico
Townsville, QLD

Diploma from Project Management
07.2024

University Overview

  • Professional Certificate in Prince2 Certified Assosciate in Project Management enrolled The Learning People

Queensland Hairdressing Academy
Brisbane, QLD

Certificate III from Hairdressing
08.2015

University Overview

  • Hairdressing, TMH Salons, Completed 2015

Skills

  • Strategic Networking
  • Sales Leadership
  • Goals and Performance
  • Critical Thinking
  • Growth Management
  • Client Base Retention
  • Team Collaboration
  • Mentoring
  • New Business Generation
  • Coaching and Mentoring
  • Problem-Solving Strengths
  • Excellent Written and Verbal Communication
  • Training and Development
  • Customer Relations

Websites

References

References

Brian McGrath - Inside Sales 

0438 067 800

Brendon Mann - CEO Epic Hair Designs

0421 703 983

Certification

  • Certified "Selling the Thryv Way", Axiom Sales Kinetics- 2024

Software

Salesforce

Zenoti

Microsoft Suite (Outlook, Word, Excel, Powerpoint)

Timeline

Inside Sales Representative
Thryv
08.2024 - Current
Salon Manager/Creative Director
The Pose Unley
07.2022 - 05.2023
Hair Salon Manager/Master Stylist
Epic Hair Designs
02.2017 - 05.2022
Hairdresser
TMH Salons
06.2012 - 10.2015
Receptionist/Personal Assistant
Raine & Horne
11.2010 - 12.2011
TAFE Queensland - Pimlico
Diploma from Project Management
Queensland Hairdressing Academy
Certificate III from Hairdressing

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Brandon FordHigh Performing Sales Representative