Brayden Dilley

Clients: National Rugby League (NRL), nib Health Insurance & Harley-Davidson

• Built long-term business relationships with clients by consistently delivering outstanding service and meeting or exceeding expectations in terms of results achieved through our campaigns together.
• Developed data-driven insights to guide decision-making and improve audience engagement across channels.
• Mentored junior team members and promoted a collaborative and positive work environment that encouraged ongoing professional development.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
• Managed multiple projects simultaneously while maintaining strict deadlines and high-quality standards across multiple clients.
• Led team meetings regularly to discuss progress updates, identify challenges or roadblocks and provide guidance towards successful project completion.
• Responsible for managing $30 million TV budget for NRL and closely working with networks to ensure all KPIs were met.
• Closely monitored ticket sales with client and pushed activity to ensure sell-out crowds to all major NRL events including Magic Round and State of Origin.
• Used Group M’s proprietary technology such as Nexus Outcomes to manage digital campaigns.
• Support with building company culture by organising panels/events. This includes hosting NRL stars Fletch & Hindy and introducing company wide Table Tennis tournament which is now a sponsored event.

Clients: National Rugby League (NRL), nib Health Insurance & Harley-Davidson

• Contributed to client's business growth by identifying new media opportunities and expanding into emerging channels.
• Enhanced brand visibility by developing and executing strategic media plans including traditional and digital activity.
• Optimised advertising campaigns for better audience reach and engagement through targeted placements.
• Built strong relationships with media partners to negotiate cost-effective ad placements and secure optimal coverage.
• Developed comprehensive client reports showcasing the impact of executed campaigns on their overall business goals.
• Worked closely onboarding the NRL account and contributed to the record breaking 2023 season in which television, attendances and participation figures were at an all time high.

Clients: Universal Pictures, Warner Brothers, KFC & Dell

• Entered data, generated reports, and produced tracking documents.
• Enhanced operational workflows by maintaining well-organised documentation systems and updating records accurately as needed.
• Participated in weekly meetings with cross-functional teams to discuss campaign progress, challenges and opportunities for improvement.

• Maintained clean and organised store environment for an inviting shopping experience for customers.
• Greeted customers and helped with product questions, selections and purchases.
• Was chosen to be on the on the cover of the nationwide SDA magazine as a result of my performance at work and customer satisfaction.

• Refereed both male and female matches at a junior and senior level all across Sydney.
• Helped develop my ability to make quick and accurate decisions under pressure as well as improving my communication skills to players and coaches.