Bree Back
Clontarf
Summary
Results driven marketing professional with over 15 years experience of developing marketing strategies and leading successful campaigns in fast-paced environments and collaborating with cross-functional teams to achieve business goals. Skilled in market research, data analysis, and digital marketing, with strong communication and project management abilities. Seeking to transition into new industry, leveraging transferable skills to drive success.
Overview
18
18
years of professional experience
Work History
Marketing Manager
The Migration Agency
09.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Trained junior marketing staff, elevating team capabilities and performance.
Head Of Marketing
Fisher Jones Greenwood LLP
06.2021 - 06.2024
- A broad and varied role, I was promoted to Head of Marketing 1 year after joining as Marketing Manager
- Implemented a regular Instagram live schedule to grow our audience organically with key Partners
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Implementation of a cross-referral program across all firms within the parent group Lawfront
- Played an instrumental role in the appointment of a branding agency, and the subsequent rebranding of parent company Lawfront
- Website redesign and launch, from briefing through to completion encompassing SEO optimisation
- Strategy Planning and execution of all events firmwide
- Led and improved Legal 500 and Chambers Submissions
Head of Communications
Dementia Adventure
02.2019 - 02.2020
- Led the communications strategy and business development activities, reporting directly to the Founder & CEO and board of trustees
- Achieved national brand recognition through key partnerships including The Peoples Postcode Lottery and Thortful
- Expanded media presence by developing relationships with travel trade publications and executing targeted campaigns
- Led the development of a series of training videos and creation of an online training platform that was then sold to all county councils across England
Freelance Marketing Consultant
Self Employed
05.2016 - 02.2019
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
- Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated with public relations specialists to secure positive media coverage for client products or services.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
Marketing Manager
Milbank Concrete
08.2013 - 07.2016
- Managed company's B2B marketing and business development initiatives, overseeing budget of over £500k across the Milbank group
- Led communications on all acquisitions by the group
- Developed new business offerings branding
Marketing Executive
Cofunds
03.2013 - 08.2013
- Working within a team of 15, I reported directly to the Head of Marketing
- The position was a job share where I was responsible for assisting the internal proposition and product teams to communicate to clients, and carry out campaigns ensuring they adhered to strict financial conduct standards
Marketing Executive
Royal Horticultural Society
05.2008 - 03.2013
- Managed a budget of over £1 million across four major RHS flower show events including Chelsea, Hampton Court, Tatton Park and Cardiff
- Increased ticket sales and brand engagement through cross promotional partnerships with premium brands such as Jo Malone, Mandarin Oriental, and Orient Express
- Led the implementation targeted strategies to increase ticket sales, boost visitor engagement and elevate brand visibility
Marketing & BD Executive
Collyer Bristow LLP
08.2007 - 05.2008
Marketing Executive
ECOVIS Wingrave Yeats
08.2006 - 08.2007
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Created and implemented a strategic marketing plan that significantly boosted brand awareness and customer acquisition.
Education
Bachelor of Communications - Marketing and Public Relations
Griffith University
01.2005
Senior School Certificate -
Benowa State High School
01.2000
Skills
- Business Development
- Leadership & Collaboration
- Technical proficiency
- Marketing campaign development
- Strategic planning
- Brand promotion
- Staff management
- Social media marketing
Professionalcourses
- Diploma of Integrated PR, London School of PR, 01/01/08
- Proof Reading & Grammar, Reed, 01/01/09
Hobbies and Interests
- Sailing
- Kayaking and SUP
- Indoor Rock Climbing
- Reformer Pilates
- Volunteer with Re-engage (previously known as Contact the Elderly)
- Trustee at Edwin Doubleday Fund (UK)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Marketing Manager
The Migration Agency
09.2024 - Current
Head Of Marketing
Fisher Jones Greenwood LLP
06.2021 - 06.2024
Head of Communications
Dementia Adventure
02.2019 - 02.2020
Freelance Marketing Consultant
Self Employed
05.2016 - 02.2019
Marketing Manager
Milbank Concrete
08.2013 - 07.2016
Marketing Executive
Cofunds
03.2013 - 08.2013
Marketing Executive
Royal Horticultural Society
05.2008 - 03.2013
Marketing & BD Executive
Collyer Bristow LLP
08.2007 - 05.2008
Marketing Executive
ECOVIS Wingrave Yeats
08.2006 - 08.2007
Senior School Certificate -
Benowa State High School
Bachelor of Communications - Marketing and Public Relations
Griffith University
Similar Profiles
Homan JavanmardiHoman Javanmardi
Investigator at The Migration AgencyInvestigator at The Migration Agency
PHAM NGUYENPHAM NGUYEN
Accountant Manager at SOPHY MIGRATION AGENCYAccountant Manager at SOPHY MIGRATION AGENCY
Lujan de la TorreLujan de la Torre
Southern Cone R4V Platform Coordinator at IOM - United Nations Migration AgencySouthern Cone R4V Platform Coordinator at IOM - United Nations Migration Agency