Summary
Overview
Work History
Education
Skills
Professionalvalues
References
Educationandcertifications
Career Experience
Timeline
Generic

Bree Butcher

Bulimba, Brisbane ,Australia

Summary

Dynamic leader with a proven track record at Allegra Retail Agency, tripling state revenue through expert retail management and robust client relations. Spearheaded major brand growth, leveraging leadership and financial management skills. Excelled in creating impactful customer experiences, driving market share with a positive attitude and strategic sales development.

Specialize in negotiation, client relationship management, and problem-solving skills. Excel in communication, adaptability, and teamwork to achieve goals and exceed expectations.

Overview

25
25
years of professional experience

Work History

Brand Agent / Owner

Allegra Retail Agency
01.2023 - Current
  • Successfully founded and led Allegra Retail Agency, representing premium Australian brands across jewellery, fragrance, and lifestyle sectors
  • Drove business development efforts, increasing brand presence in multiple retail channels, including pharmacies, boutiques, and online platforms
  • Managed P&L, budgeting, financial forecasting, and expense management to ensure consistent profitability
  • Conducted product training and delivered brand representation at major trade shows, enhancing customer loyalty and increasing market share
  • Spearheaded seasonal product launches and coordinated impactful in-store events in collaboration with marketing teams

Queensland & NT State Manager

Burchgrove Group
, QLD
01.2018 - 01.2022
  • Managed a portfolio of 300+ wholesale accounts, including pharmacies, department stores, and beauty salons, resulting in a tripling of state revenue and market share.
  • Led merchandising strategies, staff training, and stock replenishment to ensure optimal store performance.
  • Fostered strong relationships with key clients, and increased business development opportunities, including representation at major trade shows.
  • Managed and coordinated seven visual merchandisers across Australia and New Zealand to ensure high-quality store presentations.

Western Australia Regional Manager

Oroton Group
01.2015 - 01.2018
  • Oversaw sales, wage control, shrinkage management, and P&L for 5 boutiques, 1 outlet, and key department store partnerships across Western Australia
  • Managed recruitment, staff training, and performance management, boosting overall store performance and customer satisfaction
  • Collaborated with the visual merchandising team to ensure luxury brand presentation in all retail spaces
  • Implemented seasonal sales campaigns and oversaw factory stock management and buying processes

Western & South Australian Account Manager

Swatch Group Australia
01.2013 - 01.2015
  • Managed 60 luxury jewelry accounts, including department stores and duty-free retail environments, growing market share through strategic relationships with key buyers
  • Delivered weekly and monthly sales reports, tracking progress toward sales goals and providing actionable insights for account growth
  • Provided in-depth product training to retail staff, ensuring consistent and effective brand messaging across all stores

Regional Manager (QLD & NZ)

Country Road Group
01.2010 - 01.2013
  • Managed 14 boutiques and 5 New Zealand stores, overseeing all aspects of sales, profit & loss, and customer experience
  • Led a team of 3 Area Managers and 1 Visual Merchandiser, fostering a strong service culture and mentoring managers to improve performance
  • Coordinated recruitment, training, and career development programs, increasing employee engagement and reducing turnover

Area Manager

Bras n Things
01.2010 - 12.2010
  • Achieved sales targets and maintained operational standards across 8 stores with 55 staff, ensuring inventory control and loss prevention
  • Delivered coaching and performance reviews to team members, enhancing productivity and customer satisfaction

State Leader / Sales Manager

Napoleon Perdis
01.2000 - 01.2008
  • Led a team of 60 staff across 10 concept stores and 6 department store concessions in Queensland, exceeding sales targets and ensuring high standards of customer service
  • Managed the opening of 9 stores in Queensland and established the brand’s presence within major department stores
  • Developed and executed promotional and training programs to drive sales and brand awareness

Education

Cert IV -

Workplace Training & Assessment

Certified Napoleon Perdis Make-Up Artist -

Skills

  • Retail Management
  • Leadership
  • Business Development
  • Client relations
  • Visual merchandising
  • Store presentation
  • Contract negotiation
  • Report creation
  • Travel arrangements
  • Positive attitude
  • Marketing management
  • Sales strategy development
  • Financial Management
  • P&L Management
  • Training
  • Development
  • Customer experience
  • Customer Engagement

Professionalvalues

  • Trust: Building trust through integrity and transparency.
  • Teamwork: Collaboration with colleagues to achieve mutual goals.
  • Engagement: Creating an engaging and motivating work environment.
  • Culture: Fostering positive, inclusive workplace cultures.
  • Respect: Treating all customers and colleagues with respect.
  • Safety: Ensuring workplace safety and compliance with regulations.

References

Available upon request.

Educationandcertifications

  • Cert IV in Workplace Training & Assessment
  • Certified Napoleon Perdis Make-Up Artist
  • SalesForce: Proficient in CRM tools for tracking customer interactions and driving sales.
  • TimeTeq, Etivity, Advanced Retail: Familiar with retail management software and tools for tracking performance and inventory.

Career Experience

  • Brand Agent / Owner, Allegra Retail Agency, 01/2023, Present, Not Provided, Queensland, QLD, Not Provided, Successfully founded and led Allegra Retail Agency, representing premium Australian brands across jewellery, fragrance, and lifestyle sectors., Drove business development efforts, increasing brand presence in multiple retail channels, including pharmacies, boutiques, and online platforms., Managed P&L, budgeting, financial forecasting, and expense management to ensure consistent profitability., Conducted product training and delivered brand representation at major trade shows, enhancing customer loyalty and increasing market share., Spearheaded seasonal product launches and coordinated impactful in-store events in collaboration with marketing teams.
  • Queensland & NT Area Manager, Burchgrove Group, 01/2018, 12/2022, Not Provided, Not Provided, QLD, Not Provided, Managed a portfolio of 300+ wholesale accounts, including pharmacies, department stores, and beauty salons, resulting in a tripling of state revenue and market share., Led merchandising strategies, staff training, and stock replenishment to ensure optimal store performance., Fostered strong relationships with key clients and increased business development opportunities, including representation at major trade shows., Managed and coordinated 7 Visual Merchandisers across Australia and New Zealand to ensure high-quality store presentations.
  • Western Australia Regional Manager, Oroton Group, 01/2015, 12/2018, Not Provided, Not Provided, WA, Not Provided, Oversaw sales, wage control, shrinkage management, and P&L for 5 boutiques, 1 outlet, and key department store partnerships across Western Australia., Managed recruitment, staff training, and performance management, boosting overall store performance and customer satisfaction., Collaborated with the visual merchandising team to ensure luxury brand presentation in all retail spaces., Implemented seasonal sales campaigns and oversaw factory stock management and buying processes.
  • Western & South Australian Account Manager, Tissot | Swatch Group Australia, 01/2013, 12/2015, Not Provided, Not Provided, SA, Not Provided, Managed 60 luxury jewelry accounts, including department stores and duty-free retail environments, growing market share through strategic relationships with key buyers., Delivered weekly and monthly sales reports, tracking progress toward sales goals and providing actionable insights for account growth., Provided in-depth product training to retail staff, ensuring consistent and effective brand messaging across all stores.
  • Regional Manager (QLD & NZ), Mimco | Country Road Group, 01/2010, 12/2013, Not Provided, Not Provided, QLD, Not Provided, Managed 14 boutiques and 5 New Zealand stores, overseeing all aspects of sales, profit & loss, and customer experience., Led a team of 3 Area Managers and 1 Visual Merchandiser, fostering a strong service culture and mentoring managers to improve performance., Coordinated recruitment, training, and career development programs, increasing employee engagement and reducing turnover.
  • Area Manager, Bras n Things, 01/2010, 12/2010, Not Provided, Not Provided, Not Provided, Not Provided, Achieved sales targets and maintained operational standards across 8 stores with 55 staff, ensuring inventory control and loss prevention., Delivered coaching and performance reviews to team members, enhancing productivity and customer satisfaction.
  • State Leader / Sales Manager, Napoleon Perdis, 01/2000, 12/2008, Not Provided, Queensland, QLD, Not Provided, Led a team of 60 staff across 10 concept stores and 6 department store concessions in Queensland, exceeding sales targets and ensuring high standards of customer service., Managed the opening of 9 stores in Queensland and established the brand’s presence within major department stores., Developed and executed promotional and training programs to drive sales and brand awareness.

Timeline

Brand Agent / Owner

Allegra Retail Agency
01.2023 - Current

Queensland & NT State Manager

Burchgrove Group
01.2018 - 01.2022

Western Australia Regional Manager

Oroton Group
01.2015 - 01.2018

Western & South Australian Account Manager

Swatch Group Australia
01.2013 - 01.2015

Regional Manager (QLD & NZ)

Country Road Group
01.2010 - 01.2013

Area Manager

Bras n Things
01.2010 - 12.2010

State Leader / Sales Manager

Napoleon Perdis
01.2000 - 01.2008

Cert IV -

Workplace Training & Assessment

Certified Napoleon Perdis Make-Up Artist -

Bree Butcher