Brenda Lozada
Albany Creek,QLD
Summary
Experienced and versatile photographer with a proven track record in creative direction and sales. Passionate about delivering visually interesting content, I use my experience to drive business growth and elevate brand presence. Recognised for innovative thinking, client management, and collaborative leadership, I bring a strong creative vision and a commitment to excellence. Now seeking opportunities where I can apply my expertise in photography, sales, or both, to contribute to creative and business success.
Overview
20
20
years of professional experience
Work History
Creative Director/Photographer & Sales Strategist
Adonic Art
Brisbane, Australia
01.2015 - Current
- Cold calling businesses, for introductory purposes leaving marketing and POS material to promoting awareness and generating leads.
- Proven track record of a tenacity to work autonomously.
- Enhanced brand recognition by developing innovative marketing campaigns and visually creative designs.
- Experimented with different lighting effects to deliver unique images.
- IPS, In Studio client presentation for selection of images.
- Displayed and sold add-on product such as albums and frames to boost revenue.
- Captured high-quality images in dynamic and time-sensitive settings, including formal events, pre-school sessions, graduations, and weddings, consistently delivering exceptional results under pressure.
- Maintained efficiency in handling batch photo delivery under demanding conditions.
- Scheduled and booked locations for photoshoots, working collaboratively with clients and contacts
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed B2B relationships alongside wedding, portrait, and family clientele, ensuring exceptional service and satisfaction
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Attended industry shows, with a primary mission of expanding market opportunities.
- Built relationships with local businesses and community to establish long-term business growth.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- COB, Increased profit margins by effectively controlling budget and overheads.
- Implemented effective marketing strategies such as social media, SEO & promotions which resulted in a significant increase in client bookings.
- Streamline procedures to optimise time management.
- Managed a team of photographers and videographers for special projects.
- Supported a culture of creativity, encouraging the team to take risks and push boundaries in their work.
- Collaborated with clients to define project vision and ensure alignment with business goals.
- Wix KPI management and website builder capabilities
- Wix managed email marketing & automated systems
Sales & Marketing Manager/Lead Photographer
Serenade Leather
Sydney, Australia
01.2005 - 12.2012
- In House Photographer offering expertise in all photography-related areas, including editorial artwork & catalogues.
- Exhibited in both National and International Trade Shows, as a main closer & overseeing sales staff to ensure optimum sales return.
- Co presented product live on a free to air shopping network to raise product and company awareness, resulting in an increase in product sales for the client.
- Merchandising skills displayed in Head-Office Showroom and Trade Show Floor both nationally and Internationally.
- Strong understanding of the wholesale and retail space.
- Closed deals through direct B2B selling efforts.
- Developed strong relationships with clients through excellent customer service and regular follow-ups.
- Developed and delivered engaging sales presentations to convey season new trends & product launches.
- MYOB: Automated contact management system, resulting in better client organisation and goal alignment
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques
- Surpassed sales objectives every year by cultivating productive client partnerships
- Increased sales by offering advice on purchases and promoting additional products
- Offered friendly and efficient service to clients, handled challenging situations with ease
- Exceeded goals through effective task prioritisation and great work ethic.
- Devoted special emphasis on punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Trained and mentored new sales representatives
- Negotiated contracts to secure long-term business relationships and favorable pricing for clients.
Education
Certificate Photography Business -
Photography Business Institute
US08.2021
Certificate in Photography - Photography And Visual Arts
TAFE
NSW, AustraliaSkills
- Sales & Business Development
- Trade Show Representation
- Strong Communication
- Organisational skills
- Proficient in Two Languages
- Photography experience
- Skilled in Adobe Photoshop
- Business growth and retention
- Merchandising, styling, and set design
- B2B & Wholesale Sales
Hobbies and Interests
- Swimming along coastal beaches and pool laps.
- Planting and propagation.
- Cooking and entertaining, bringing people together over a meal.
- Enjoy dedicating my time to volunteer work with organisations such as Sea Shepherd Australia.
Timeline
Creative Director/Photographer & Sales Strategist
Adonic Art
01.2015 - Current
Sales & Marketing Manager/Lead Photographer
Serenade Leather
01.2005 - 12.2012
Certificate Photography Business -
Photography Business Institute
Certificate in Photography - Photography And Visual Arts
TAFE
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