Brendan Campbell
Melbourne,VIC
Summary
Recently returned from a five-month travel experience, with a strong enthusiasm to develop skills in a marketing role. A strong aptitude for problem-solving, genuine eagerness to learn, and exceptional communication abilities contribute to team success and drive positive outcomes.
Overview
5
5
years of professional experience
Work History
Digital Sales & Lead Management Specialist
BMW Group Australia (Head Office)
10.2023 - 06.2024
- Led BMW and MINI's eCommerce store development and national marketing campaign. Collaborating with the development team and dealerships to create customized sites for 54 dealership's requirements.
- Conducted dealership visits to identify challenges and develop marketing campaigns to align with the direction of BMW/MINI's global strategies.
- Optimized customer leads for car services, increasing dealership return rates through targeted marketing communications.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Marketing Coordinator
BMW Group Australia (Head Office)
02.2023 - 10.2023
- Managed organic and social media content for product launches and seasonal campaigns.
- Developed new marketing campaigns to boost product sales and awareness for both brands. Including eDMs, Social Media, Google Ads, POS etc.
- Coordinated dealer content requests and campaigns from the 54 Australian dealers for sales events and product launches.
- Monitored and optimized Google Ad keywords and search campaigns.
Digital Marketing Specialist
Hanna Instruments Australia
03.2022 - 02.2023
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Managed CRM initiatives with Mailchimp such as running sales promotions and automated email series campaigns for audience of 20,000.
- Optimised Google Adwords and Google Shopping campaigns based on seasonal trends.
- Attended trade shows (e.g. Reef Stock Sydney) to create marketing content, drive sales, and provide product support.
- Provided daily customer service across email, social media, phone, and in-store channels.
Executive of Mortgage Portfolios
Court Financial Services
01.2019 - 03.2022
- Resolved challenging applications by researching lender policies and borrowing capacities.
- Calculated multiple loan scenarios for clients with various finance providers to best meet their needs
- Conducted health checks on existing client home loans, offering support to ensure clients' financial goals were achieved
- Managed home loan applications in FLEX, liaising with banks throughout the approval process
Education
Bachelor of Commerce -
Deakin University
Burwood06-2020
High School Diploma -
Beaconhills College
Berwick, VIC10-2015
Skills
- Creativity
- Proficient in digital marketing tools and platforms
- Content & campaign management expertise
- Problem solving abilities
- Openness to learn
References
- Deepa Kumar, Retention Manager, BMW Group Australia, 0436 455 657
- Karen West, Marketing Manager, BMW Group Australia, 0448 220 094
- Giacinto Gaeanto, Account Manager, Hanna Instruments Australia, 0432 552 143
- David Beauchamp, Global Senior eCommerce Manager, Hanna Instruments Head Office, Written reference available
Timeline
Digital Sales & Lead Management Specialist
BMW Group Australia (Head Office)
10.2023 - 06.2024
Marketing Coordinator
BMW Group Australia (Head Office)
02.2023 - 10.2023
Digital Marketing Specialist
Hanna Instruments Australia
03.2022 - 02.2023
Executive of Mortgage Portfolios
Court Financial Services
01.2019 - 03.2022
Bachelor of Commerce -
Deakin University
High School Diploma -
Beaconhills College
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