Brett Hopkins
Adelaide,SA
Summary
High-performing Business Development Leader with 18+ years of success in new business acquisition, consultative B2B sales, and leadership advisory services. Proven ability to generate pipeline, engage SME decision-makers, and close high-value deals in competitive markets. Combines strong commercial acumen with deep expertise in leadership, culture, and people practices—enabling highly effective selling of HR, compliance, and organisational solutions. Known for disciplined CRM pipeline management, high activity levels, and consistently exceeding revenue targets in performance-driven environments.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Regional Leader SA/WA | Business Development | Lead Facilitator & Coach
Proteus Leadership
01.2022 - Current
- Drive new business development and account growth across SA & WA through proactive outreach, referrals, and strategic networking
- Engage SME owners and leaders in consultative conversations around leadership, culture, and people challenges
- Present tailored solutions aligned to organisational performance, capability, and compliance needs
- Consistently build pipeline through high-activity sales rhythms and CRM discipline (Salesforce)
- Manage and grow key accounts, generating repeat business and long-term partnerships
- Deliver workshops and coaching, strengthening credibility and conversion through value-led engagement
- Relevance: Direct alignment to selling HR/people-based solutions into SMEs
General Manager / CEO – SA & NT
Australian Institute of Fitness
01.2011 - 01.2022
- Led end-to-end sales strategy and revenue growth, consistently exceeding targets
- Built and coached high-performing sales teams with strong conversion performance
- Developed B2B partnerships and commercial relationships across multiple sectors
- Delivered pitches, proposals, and strategic presentations to SME and corporate clients
- Owned P&L, forecasting, and pipeline performance
- Relevance: Demonstrated commercial ownership + revenue leadership
Chairman / Owner (Franchisee)
Orangetheory Fitness Australia
01.2013 - 01.2017
- Built and scaled three franchise sites across multiple states
- Generated growth through local business development, partnerships, and brand positioning
- Led recruitment, performance, and commercial strategy
Sales & Marketing Manager
Australian Institute of Fitness
01.2006 - 01.2011
- Delivered revenue growth through lead generation, partnerships, and sales strategy
- Trained teams in conversion, upselling, and consultative selling techniques
Skills
- New Business (“Hunter”) Sales – Self-generating pipeline, cold outreach, referrals
- Consultative Solution Selling – Diagnosing SME challenges and tailoring value
- HR, Leadership & Culture Insight – Strong alignment to H&S / HR advisory space
- High-Performance Sales Discipline – Activity, KPI tracking, forecasting
- Salesforce & CRM Expertise – Pipeline visibility and conversion optimisation
- Executive Stakeholder Engagement – Influencing owners, directors & leaders
- Team management
- Influencing skills
- Customer relationship
Certification
- Advanced Diploma of Management
- Diploma of Business
- Certificate IV Business Sales
- Sales Mastery – National Sales Academy
- DISC Behaviour Styles
Timeline
Regional Leader SA/WA | Business Development | Lead Facilitator & Coach
Proteus Leadership
01.2022 - Current
Chairman / Owner (Franchisee)
Orangetheory Fitness Australia
01.2013 - 01.2017
General Manager / CEO – SA & NT
Australian Institute of Fitness
01.2011 - 01.2022
Sales & Marketing Manager
Australian Institute of Fitness
01.2006 - 01.2011