Brett Ison
Vice President Sales
Palm Beach
Summary
Accomplished professional with 20 years of experience in integration solutions and sales leadership in high-growth SaaS and iPaaS settings across Asia-Pacific. Demonstrated success in revenue growth, team development, and strategic partnership establishment. Known for driving business success with expertise and leading from the front as a coach/mentor for the team.
Overview
13
13
years of professional experience
Work History
Advisor
Universal Commerce
02.2022 - Current
- Worked closely with the founder to develop the GTM, Sales, Marketing & Services Delivery on a Global basis for a SaaS based offering in the ecommerce integration segment.
- Acted as the lead in signing key outsourcing and solution deals to the value of 3M.
- Tripled the services revenue in 3 years.
- Launched marketing initiatives via key partners (Elastic Path, Commerce Tools, Emporix) and directly to generate pipeline.
- Engaged as strategic advisor to closely with the founder & executive team on identifying and pitching to new investors the Universal Commerce.
- Led the sales engagements for UCS with success in signing two startups and D2C solution Hobie Cat in the USA.
Advisor
RevenueTek
01.2021 - 01.2022
- Consulted with the founder of RevenueTek to convert a service asset to a SaaS based platform (Telemetry) aimed at unifying the entire revenue ecosystem across people, processes, pricing and pipeline to foster understanding, collaboration and consistency for the customer buying experience in B2B organisations.
Country Manager ANZ
Mindbridge AI
01.2018 - 01.2019
- Developed a business plan based on the executive leadership input and agreed on an incentive plan specific to launching in the Australia and New Zealand market.
- Revenue: Signed 5 foundation mid-tier account firms using a land & expand strategy.
- People: First employee for Mindbridge AI in APAC then hired a presales consultant.
- Partners: Recruited 2 influencer partners to assist in lead generation and awareness building in the auditing community.
General Manager Sales
Cnetric Enterprises
01.2015 - 01.2018
- Led integration-focused sales strategies, partnering with SaaS vendors like Bloomreach and Order Dynamics to deliver mid-market solutions aligning with IPaaS trends.
- Revenue: Drove 3M incremental client direct revenue and 3M incremental Offshore Development Centre revenue in 2016-2017, 10 new direct clients for digital solutions and 4 new offshore development centre partnerships with European and USA partners.
- People: Managed the sales, consultants, architects and delivery teams of 100 people globally, restructured ANZ, ASEAN and USA teams.
- Hired US General Manager and Business Development Director.
- Partners: Recruited to generate new SaaS revenue streams including Dynamic Web (B2B Commerce on for Dynamics AX), Order Dynamics (Order Management), Temando (Shipping and Fulfilment), Bloomreach (Personalises the consumers experience using natural language translation & machine learning).
- Drove Country First or New Strategic Global Deals: Aussie Farmers Direct (AI based merchandising analytics), Verifone Singapore (Learning Management Solution, New Corporate Web sites based on Drupal), NSW Standards & Education Authority (New B2C Webstore), Kmart (Order management Solution), With You With Me (mentoring/talent management portal), DKSH (Multi-country B2B Websites), Kingpower (B2C Website for Duty Free Retailer).
Enterprise Sales Leader – APAC
IBM
01.2012 - 01.2014
- Based in Shanghai covering 7 operating units and 145 countries. 2+ Performance rating in both years.
- Revenue: 2013 closed at 103% of plan for GMU and 150% in 2014 with 30% and 50% YTY growth respectively.
- People: Managed a team of 110 sales, technical & services consultants across the GMU. Hired & enabled new reps in ANZ, Korea, MEA, LA and ASEAN and formed a CFO Best Practice Office for Asia Pacific.
- Development: Acted as Vice President Business Analytics for Q3 2013 till Q2 2014.
- Strategic Pursuits: 8 deals (2 each Q) 2.3M in 2013, Infosys 3.1M in 2014 activating a 20M market opportunity.
- Thought Leadership: Launched CFO Outreach in CEE, Middle East, India, Thailand, Vietnam, Indonesia, Mexico, Australia, Korea & China with 5M in pipeline generated.
- Country first deals: Disclosure Management in ANZ (ASB Bank, Macquarie Bank, Lend Lease).
Education
Bachelor of Business - Marketing/Computing
University of New England
Strategic Management - undefined
Macquarie Graduate School of Management
Major Account Management - undefined
Miller & Heiman
Skills
- iPaaS and SaaS Integration Sales
- Strategic Sales Planning & Execution
- Mid-Market and Enterprise Client Management
- Partner Ecosystem Development
- Deep Asia Pacific Experience
- Challenger/Solution Selling
Accomplishments
- Enterprise Signings, Signed enterprise deals for IBM’s integration offerings in APAC across retail, banking, insurance, and telecommunications, enabling seamless data flow for large-scale operations. Clients included Standard Chartered Bank (5M License for Back Office Transformation), Vodafone Australia (4.5M License and 20M Services for BSS/OSS integration), Bharti Telecom (Front office integration 1M), Samsung Insurance (Multichannel integration 500K).
- Country-Wide Financial Systems, Led adoption of integration infrastructure for financial settlement systems (RTGS) in India, Japan, Korea, and China, modernizing transaction ecosystems and supporting millions of daily transactions., 2004-2014
- Mid-Market SaaS Innovation, Launched a mid-market SaaS integration offering for e-commerce, earning IBM’s Beacon Award for Partners in 2015 for its innovative approach to simplifying integration for mid-sized businesses., 2013-2015
- E-Commerce Integration, Drove $6M in incremental revenue through integration-driven e-commerce deals, partnering with SaaS vendors like Order Dynamics and Temando to deliver scalable solutions., 2015-2018
- Recent SaaS Integration Success, Tripled services revenue to $3M by delivering SaaS-based e-commerce integrations, securing a $350K ARR deal with Hobie Cat in the USA as a technology partner with Elastic Path and Commerce Tools., 2022-Present
Websites
Timeline
Advisor
Universal Commerce
02.2022 - Current
Advisor
RevenueTek
01.2021 - 01.2022
Country Manager ANZ
Mindbridge AI
01.2018 - 01.2019
General Manager Sales
Cnetric Enterprises
01.2015 - 01.2018
Enterprise Sales Leader – APAC
IBM
01.2012 - 01.2014
Strategic Management - undefined
Macquarie Graduate School of Management
Major Account Management - undefined
Miller & Heiman
Bachelor of Business - Marketing/Computing
University of New England
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