Summary
Overview
Work History
Education
Skills
Affiliations
Careeroutline
Residence
Contactdetails
Leisureinterests
Professional Development
Professional Highlights
Personal Information
References
Timeline
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Brett Schofield

Ballina,Australia

Summary

Results-driven leader with a talent for identifying innovative solutions to improve operational outcomes. Thrives in fast-paced, collaborative environments where passion and focus drive success. Committed to delivering agreed-upon targets within budget constraints.

Overview

26
26
years of professional experience

Work History

General Manager

Acrabah Trading Pty Ltd
Ballina, Australia
09.2014 - Current
  • Started own company offering management consulting services to SME's and meat trading throughout the Pacific.

Sales, Marketing & Export Manager

Niugini Tablebirds
Port Moresby, Papua New Guinea
08.2012 - 08.2014
  • Managed and developed sales & marketing staff to achieve sales revenue targets and implemented strategic plans.

Regional Sales Manager

Summerland Credit Union Ltd
Lismore, Australia
08.2011 - 07.2012
  • Managed and developed retail branch network and lending staff to achieve sales revenue and profitability targets.

General Manager - Sales and Marketing

Sunnybrand Chickens Pty Ltd
Byron Bay, Australia
05.2009 - 07.2011
  • Managed and developed sales and marketing strategies to achieve sales revenue and profitability targets.

Sales and Marketing Manager

OEM Dynamics Pty Ltd
Ballina, Australia
05.2008 - 04.2009
  • Managed national sales team to achieve sales revenue and profitability targets.

Area Sales Manager

Telstra Country Wide Ltd
Armidale, Australia
11.2006 - 04.2008
  • Led regional sales team to achieve sales revenue targets and managed customer relationships.

National Sales and Marketing Manager

Trukai Industries Ltd
Port Moresby, Papua New Guinea
09.2001 - 07.2006
  • Formulated marketing policies and strategies, managed sales and marketing department, and developed customer relationships.

National Business Manager

Unilever Australia Export Ltd
Port Moresby, Papua New Guinea
10.1998 - 09.2001
  • Managed customer relationships, promotions, and strategic plans for Unilever in Papua New Guinea.

Education

Diploma of Marketing -

University of New South Wales

Diploma of Financial Planning -

Royal Melbourne Institute Of Technology

Bachelor of Economics - EconomicsBusiness Law

Macquarie University, Ryde, Sydney, NSW

Higher School Certificate -

Barker College, Hornsby, Sydney

Skills

  • Project Management
  • Branding
  • Expense Control
  • Service Quality Improvement
  • Business Administration
  • Workflow Planning

Affiliations

  • Certified Practicing Marketer (CPM) member of the Australian Marketing Institute (AMI).
  • Associate Fellow Australian Marketing Institute (AFAMI).
  • Director of PNG Manufacturing Council

Careeroutline

  • 09/2014, Current, Acrabah Trading Pty Ltd, General Manager, Ballina, NSW
  • 08/2012, 08/2014, Niugini Tablebirds, Sales, Marketing & Export Manager, Port Moresby, Papua New Guinea
  • 08/2011, 07/2012, Summerland Credit Union Ltd, Regional Sales Manager, Lismore, NSW
  • 05/2009, 07/2011, Sunnybrand Chickens Pty Ltd, General Manager - Sales & Marketing Manager, Byron Bay, NSW
  • 05/2008, 04/2009, OEM Dynamics Pty Ltd, Sales and Marketing Manager, Ballina, NSW
  • 2006, 04/2008, Telstra Country Wide Ltd, Area Sales Manager, Armidale, NSW
  • 2001, 2006, Trukai Industries Ltd - PNG, National Sales and Marketing Manager, Port Moresby, Papua New Guinea
  • 1998, 2001, Unilever Australia Export Ltd, National Business Manager - PNG, Port Moresby, Papua New Guinea

Residence

34 Norton Street, Ballina, NSW, 2478

Contactdetails

0419245273, bschofield@acrabahtrading.com

Leisureinterests

  • Game Fishing
  • Scuba Diving
  • Rugby
  • Golf

Professional Development

  • 2011, Leadership Development & Master Coaching - Neural Networks
  • 2008, The Professional Salesman - Sales Master International - Peter McKeon
  • 2008, Marketing Master Class Series - Australian Marketing Institute
  • 2008, Account Management Process - Learning Edge
  • 2007, Coaching for High Performance - Centre for Organisational Development
  • 2007, Negotiation Skills - Learning Edge
  • 2005, Six Sigma Skills - Champion Level
  • 2004, General Manager Program - Australian Graduate School of Management (AGSM)
  • 2003, Strategy Master Class - AGSM
  • 2003, Strategic Marketing of Consumer Products and Services - AGSM

Professional Highlights

  • Successfully researched, developed & implemented strategic plans for Top Tier FMCG companies in PNG & Australia - managing the execution from strategy through to tactics.
  • Effectively managed Sales & Operations Planning for some of the largest FMCG companies in PNG & Australia ensuring cost minimisation & DIFOT metrics were achieved.
  • Conducted consumer & customer analysis to identify "gaps" in the FMCG market for product development opportunities, preparing business cases & successfully managing all new product development team projects.
  • Developed successful marketing plans for the largest FMCG companies in PNG & Australia and managed the implementation of these plans through to fruition.
  • Managed & developed successful sales, marketing & logistic teams of more than 70 personnel, using key performance indicators to drive performance. By using a balanced scorecard approach built around key milestones, we achieved exceptional results whilst retaining our best employees.
  • Restructured customer mix & product mix to improve efficiencies and profitability performance.
  • Developed new innovative products and packaging, advertising and promotions to maximise sales opportunities - restoring market share and profitability in premium categories, adding more than AUD$2.5M to the bottom line.
  • Successfully managed and developed nationwide corporate sport sponsorship activities (Annual Investment of $ 500,000).
  • Presenting, organising and managing networking events & customer information seminars to launch new products & services.
  • Achieved cost savings in logistics management of K1.3M per annum through more efficient warehousing & stock management systems.

Personal Information

  • Nationality: Australian
  • Marital Status: Married

References

  • Bob Hansen, +61 419643145, Former MD & CEO of Mainland Holdings
  • Darren McMullen, +61 401998647, Former General Manager of Barclays Bank Australia Ltd

Timeline

General Manager

Acrabah Trading Pty Ltd
09.2014 - Current

Sales, Marketing & Export Manager

Niugini Tablebirds
08.2012 - 08.2014

Regional Sales Manager

Summerland Credit Union Ltd
08.2011 - 07.2012

General Manager - Sales and Marketing

Sunnybrand Chickens Pty Ltd
05.2009 - 07.2011

Sales and Marketing Manager

OEM Dynamics Pty Ltd
05.2008 - 04.2009

Area Sales Manager

Telstra Country Wide Ltd
11.2006 - 04.2008

National Sales and Marketing Manager

Trukai Industries Ltd
09.2001 - 07.2006

National Business Manager

Unilever Australia Export Ltd
10.1998 - 09.2001

Diploma of Marketing -

University of New South Wales

Diploma of Financial Planning -

Royal Melbourne Institute Of Technology

Bachelor of Economics - EconomicsBusiness Law

Macquarie University, Ryde, Sydney, NSW

Higher School Certificate -

Barker College, Hornsby, Sydney
Brett Schofield