Brett Shanks
Wollstonecraft,NSW
Summary
Team Player - Achieving goals in the work environment is made easier when working with a team. At Multi Channel Network (MCN), FOX SPORTS Australia & Nine I have worked in the Insights and Analytics (I&A) / Research teams and assisted other departments, helping the companies achieve strong results and provide insights to help make more informed business decisions. Analytical - Competent with gaining insights from sets of data and communicating results back to relevant stakeholders and colleagues. Attention to detail - Takes pride in my work, ensuring all numbers and insights that I report on are accurate, along with a high standard of detail in my punctuation and grammar. Strong communication skills - Ability to liaise with all staff members, from coordinators up to senior management, as well as clients, which is required in my current role when analysing large sets of data. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
17
17
years of professional experience
Work History
Head of Research - Total TV
Nine
North Sydney
10.2021 - Current
- Support the Head of Research in evolving and executing the research plan to achieve organisational goals
- Lead, direct and develop team members to ensure focussed and productive research, insights & solutions in order to best support the sales team, and other relevant departments
- Establish and maintain sound working relationships with specific media agencies & clients in consultation with the sales team and the Head of Research
- Establish and maintain sound working relationships with key Network stakeholders such as News, Sport, Publicity, Marketing, Programming, Program EP’s and the Executive Team
- Design & present tailored audience insights for specific sales proposals and client pitches
- Summarise and present updates to sales and other stakeholders pertaining to developments in the TV measurement space
- Train sales and other key stakeholders on measurement tools
- Identify programs/categories/events that will benefit from the preparation of customised sales collateral/documents for presentations.
Senior Research & Insights Analyst
Nine
Sydney
07.2018 - 10.2021
- Accurate and timely reporting of audience metrics
- Becoming adept at using the reporting capabilities of Arianna/eTam ratings software
- Analysing TV data and interpreting audience behaviours
- Managing program logs for Nine, GEM, GO!, Life
- Developing and managing internal stakeholder and research agency relationships.
Insights Analyst, Television
FOX SPORTS Australia
Artarmon
01.2015 - 06.2018
- Provide regular, accurate and timely ratings and reports
- Conduct ad-hoc TV ratings analysis
- Monitor viewing trends and proactively identify insights and opportunities, such as programming ideas and schedule improvements (ad-break placement, audience crossover etc)
- Develop and present PowerPoint presentations for strategic research and season updates / summaries for sporting properties
- Management of TV ratings files and spreadsheets ensuring they are up to date and in a well presented manner.
Insights and Analytics Executive
Multi Channel Network
Pyrmont
12.2013 - 01.2015
- Assist I&A Manager and Director in developing research material
- Representing I&A in brainstorming sessions with other MCN departments
- Proactive audience analysis – Looking at industry and audience trends in more detail and working on the STV angle for the analysis
- Working closely with ‘Project Apollo’ on predicted ratings and general consulting on MCN’s new systems
- Special event rates and ratings analysis used for creating a premium on certain properties on the Foxtel platform
- Creation and maintenance of reporting for the greater MCN business
- This includes Revenue, Adex, Ratings and any other integral reports
- Analysing and tracking market trends within the total advertising market and reporting findings to broader MCN Management team using tools such as Adex and Standard Media Index (SMI)
- Assist in delivering ratings information for MCN media releases
- Monitor the press and communicate relevant articles with analysis to I&A and MCN
- Utilise Mediawise for media planning analysis (reach curves, schedule delivery and optimal allocation)
- Assist sales team and other departments in the business as a liaison for Nielsen’s Clear Decisions, eTAM and other key sales / insights software.
Insights and Analytics Coordinator
Multi Channel Network
Pyrmont
04.2013 - 12.2013
- Working with the strategic integration and sales teams to deliver insights & business intelligence across TV, digital & other media
- Analysing TV ratings, market expenditure & internal revenue
- Creation and maintenance of regular and ad hoc presentations for the greater MCN business
- Utilising MCN's new trading system (Landmark) to maintain data integrity and predict TV ratings
- Assist with research projects for both internal and external purposes
- Responding to research briefs for different departments within the company.
Sports Account Coordinator
Multi Channel Network
Pyrmont
05.2011 - 04.2013
- Build accurate proposals and send out to agencies in a timely manner
- Monitor the delivery of active campaigns to ensure inventory is sold efficiently
- Ensure spots in premium inventory (Live NRL, AFL, Super Rugby etc) are equal to or above event rates
- Monitor the revenue position of ESPN and provide a weekly update of the booking pace required to hit budget, key wins from the previous week and establish where the revenue required to hit budget will come from.
Sales and Marketing Support
Viva Sunscreens
St Leonards
10.2007 - 05.2011
- Office administration duties when required
- Demonstrate the products to clients and run through specifications and capabilities of each product to establish which one is more suitable for their needs
- Qualify incoming leads, generate new leads through research and maintain relationships with existing clients
- Assist with the execution of marketing campaigns and preparation of industry trade shows
- Prepare quotes, order confirmations, expressions of interests and sales reports
- Follow up leads and send out samples and brochures to clients
- Offer logistical support to the Project Manager.
Education
Advanced Diploma of Business (Marketing), Major in Sport -
APM Training Institute
01.2006
Higher School Certificate -
St Pius X College
01.2005
Skills
- Team Player
- Analytical
- Attention to detail
- Strong communication skills
- Research and analysis
- Quantitative Research
- Data Analysis
- Problem-solving abilities
- Task Prioritization
- Time management abilities
- Analytical Skills
- Multitasking
- Analytical Thinking
References
Available on request
Accomplishments
- Selected as a mentee in Nine's inaugural Mentor Program for future leaders in the national sales team
- Nominated by my peers for an 'All Stars Award'
References
References available upon request.
Timeline
Head of Research - Total TV
Nine
10.2021 - Current
Senior Research & Insights Analyst
Nine
07.2018 - 10.2021
Insights Analyst, Television
FOX SPORTS Australia
01.2015 - 06.2018
Insights and Analytics Executive
Multi Channel Network
12.2013 - 01.2015
Insights and Analytics Coordinator
Multi Channel Network
04.2013 - 12.2013
Sports Account Coordinator
Multi Channel Network
05.2011 - 04.2013
Sales and Marketing Support
Viva Sunscreens
10.2007 - 05.2011
Advanced Diploma of Business (Marketing), Major in Sport -
APM Training Institute
Higher School Certificate -
St Pius X College