BRIDGET VALLIS

Visionary brand builder and strategic leader driving high-value partnerships across luxury travel & venues, fashion, design, and creative industries. Trusted to lead The Lane’s partnership strategy globally, blending commercial acumen with refined storytelling to deliver authentic, soulful collaborations. Proven success in growing multi-tier partnership models, securing premium clients, and curating immersive brand activations that elevate The Lane’s editorial and experiential platform.

Key Responsibilities

• Strategic Leadership: Defined and executed The Lane’s global partnership strategy, evolving the business model into a scalable, tiered offering (Directory + Social, Editorial Buyouts, Premium Packages, Bespoke styled venue Partnerships) aligned with client goals and commercial performance.
• Revenue Growth & Client Success: Consistently surpassed revenue targets by leading strategic acquisition and retention of premium brand partners across Venues, design, fashion, and creative sectors.
• Client Campaign Development: Partnered with global luxury brands—hotels, fashion houses, creatives—to co-create bespoke campaigns that seamlessly merged storytelling with commercial impact.
• Integrated Collaboration: Worked cross-functionally with editorial, social, and production teams to deliver cohesive, multi-platform brand activations that elevated engagement and visibility.
• Account & Category Ownership: Spearheaded the transition from region-based to category-led account management, driving growth in underperforming segments and improving conversion through targeted outreach strategies.
• Global Market Expansion: Help lead expansion into new international markets including Europe, Southeast Asia, and the Americas through localised strategy, relationship-building, and cultural fluency.
• High-Impact Partnerships: Cultivated and maintained high-value relationships with luxury hotels, bridal and jewellery designers, fashion brands, and experiential creatives—positioning The Lane as the premier global platform for elevated wedding and travel inspiration.

Led global sales strategy and execution for this sustainably driven leather goods brand, managing wholesale, dropship, retail, and marketplace accounts across Australia, New Zealand, and international markets. Oversaw key client relationships and built new sales channels through strategic partnerships, marketplace platforms, and sales agency networks. Delivered consistent revenue growth through successful sell-in of seasonal collections, in-store and virtual showings, and strong collaboration with marketing and product development teams.

Key Responsibilities:

• Directly managed all major wholesale accounts and marketplace relationships (e.g., The Iconic, ASOS, Surfstitch, Westfield, TK Maxx, Catch, OzSale, Faire, JOOR).
• Grew global wholesale footprint by onboarding leading platforms (FAIRE, JOOR) and expanding into new regions via sales agents across AU/NZ.
• Led seasonal sell-in processes, hosted in-store and virtual showings, and provided product education and training to buyers and retail teams.
• Supervised the Customer Service and Wholesale teams, overseeing fulfilment, shipping, and client satisfaction.
• Produced weekly wholesale reporting covering sales performance, client feedback, campaign launches, and market insights.
• Created and managed wholesale newsletters via Klaviyo, and worked closely with the brand’s marketing agency on digital campaign development (Google Ads, Instagram).
• Represented the brand at trade shows and contributed to campaign shoots and product development.
• Delivered monthly P&L performance reports and implemented procurement strategies to streamline operations and reduce costs.
• Negotiated new retail placements and optimised existing client partnerships to drive visibility and floor space.

Results-driven global business development specialist with a refined eye for luxury, design, and innovation. Responsible for identifying new partnership opportunities, building strategic relationships, and growing revenue across The Lane’s global platform. Skilled at balancing commercial growth with brand integrity, delivering soulful, high-impact collaborations in the destination, creative, fashion, and travel spaces.

Key Responsibilities

• Lead Generation & Outreach:
  Sourced and qualified high-value leads across global markets, with a strong focus on Instagram (90%) and LinkedIn for B2B engagement in the USA. Maintained a weekly pipeline of 100+ outreach efforts and delivered 10+ media kits daily.
• Client Acquisition & Onboarding:
  Converted leads into meaningful long-term partnerships by identifying alignment with The Lane’s values and aesthetic. Tailored proposals based on client goals and creative storytelling opportunities.
• Category & Market Expansion:
  Played a key role in expanding new business within core verticals such as luxury venues, Bridal and Jewellery and high-end fashion designers, photographers & videographers, and experiential travel brands.
• Sales Strategy & CRM Management:
  Maintained detailed tracking in CRM tools (Asana, Salesforce), ensuring timely follow-up and reporting. Collaborated with internal teams to refine outreach messaging and optimise conversion rates.
• Creative Campaign Pitching:
  Pitched multi-tiered partnership models—from directory listings to bespoke content collaborations—ensuring clients understood the value of editorial alignment, social amplification, and experiential integration.
• Brand-Aligned Communication:
  Communicated with a tone that was polished yet personal, ensuring every interaction reflected The Lane’s brand values: Authentic, Soulful, Personal, Unexpected, Innovative.

Drove advertising revenue growth and strategic partnerships for Queensland’s leading family and education lifestyle publication. Responsible for sourcing, pitching, and managing client campaigns across digital, print, and event platforms. Developed tailored advertising packages to align with client goals and audience demographics, while fostering long-term relationships with schools, lifestyle brands, and community organisations.

Key Responsibilities:

• Drove growth across two key publications, overseeing both digital and print advertising sales and partnerships.
• Implemented strategic sales initiatives to boost brand awareness and client engagement, leveraging trade shows, local council events, and exclusive private events.
• Developed and presented customised advertising solutions for clients, aligning their needs with both publication's audience and platform offerings.
• Cultivated and nurtured strong relationships with clients, securing long-term partnerships and increasing recurring revenue.
• Collaborated closely with editorial, marketing, and creative teams to ensure the successful execution of multi-platform campaigns.
• Generated detailed performance reports, tracking sales success and identifying new opportunities for business development.

Led the daily operations of both Splice Boutique stores while maintaining high standards of customer service. Managed staff, created effective rosters, and implemented strategies to achieve sales targets. Worked closely with top Australian fashion brands, including Camilla and Marc, Sarah & Sebastian, and Dion Lee, to curate premium collections for the store. Additionally, focused on team training and development to foster a high-performance environment, driving both sales and customer satisfaction.

Key Responsibilities:

• Managed the day-to-day operations of both stores, ensuring smooth processes and exceptional customer service standards.
• Led staff management, scheduling, and performance reviews to ensure a motivated and productive team.
• Developed and implemented sales-driving initiatives, including strategic store layout, effective merchandising, and social media marketing to increase revenue.
• Collaborated with top Australian brands such as Camilla and Marc, Sarah & Sebastian, and Dion Lee, selecting best-selling products and curating collections aligned with customer preferences.
• Onboarded new employees, providing detailed training on product knowledge, customer service expectations, and company policies.
• Ensured optimal store presentation, enhancing visual merchandising and maintaining a polished store environment.

Developed and executed business development strategies to strengthen existing client relationships and drive advertising revenue across The Sydney Morning Herald, Sun Herald, The Age, and Australian Financial Review. Focused on strategic features, special projects, and direct marketing, managing a diverse portfolio of high-profile media solutions. Collaborated closely with editorial, production, and advertising teams to deliver innovative print and digital solutions that maximized client engagement and revenue.

Key Responsibilities:

• Spearheaded business development initiatives to grow advertising revenue, focusing on yield and volume strategies across key products, including strategic features, special projects, and direct marketing.
• Managed profitability by overseeing the budgets, layouts, and rate management of high-impact projects across The Sydney Morning Herald, Sun Herald, The Age, and Australian Financial Review.
• Coordinated and delivered prominent features such as the Sydney Festival Program, Tropfest, Crave Food Show, Snow Travel Expo, NSW Art Gallery, and Gift Guides, ensuring high client satisfaction and revenue generation.
• Led the development of client profile pages, seasonal publications like Summer Herald and Homestyle, and other bespoke advertising solutions that integrated print, digital, and special event coverage.
• Worked closely with editorial and production teams to ensure seamless execution of campaigns while maintaining editorial integrity.
• Partnered with advertising agencies to create innovative print and digital advertising solutions that exceeded client expectations.
• Regularly monitored and reported on project performance, providing actionable insights to drive future business growth.

Managed and developed advertising campaigns for direct clients across the North Shore and Northern Beaches, leveraging all Fairfax publications and online platforms. Responsible for building and nurturing client relationships, understanding their business needs, and creating tailored advertising solutions that drove engagement and revenue. Collaborated with internal teams to deliver high-quality campaigns while ensuring that client objectives and deadlines were consistently met.

Key Responsibilities:

• Managed the full sales cycle for direct clients in the North Shore and Northern Beaches, from prospecting and pitch to campaign execution and reporting.
• Developed and implemented advertising strategies across Fairfax’s print and digital platforms, including The Sydney Morning Herald, The Age, and online channels.
• Built and maintained strong relationships with key clients, understanding their unique business needs and delivering customized media solutions.
• Worked closely with editorial, creative, and production teams to ensure seamless campaign execution that met client goals.
• Provided regular performance reports, insights, and recommendations to clients, optimizing their media strategies and increasing ROI.
• Coordinated with internal teams to stay ahead of market trends and develop innovative advertising solutions for clients in the region.

Launched Peninsula Living Magazine (PL) into the local market and built a strong client base from zero to 48 key clients within just 12 months. Played a pivotal role in developing business and partnership processes, as well as driving advertising revenue across both print and digital platforms. Used consultative sales techniques to identify client needs, build relationships, and deliver tailored marketing solutions, resulting in consistent business growth and strong client retention.

Key Responsibilities:

• Brand Launch & Client Acquisition: Launched the Peninsula Living Magazine brand into the market and rapidly grew the client base from zero to 48 key clients in just over 12 months.
• Sales Strategy & Execution: Developed and implemented effective sales strategies, generating new business opportunities through prospecting, cold calling, and networking.
• Consultative Sales Approach: Used consultative sales techniques to understand client advertising needs, delivering customized media solutions that included both short-term and long-term sales contracts.
• Client Relationship Management: Built and nurtured strong relationships with key advertisers, negotiating pricing and delivering high-value media packages that met clients’ goals.
• Campaign Design & Execution: Worked with clients to determine the design and layout of sold and spec ads, ensuring alignment with brand objectives and campaign goals.
• Media & Advertising Packages: Created and presented compelling media and advertising packages to prospective customers, highlighting the value and reach of Peninsula Living Magazine’s print and digital platforms.
• Business Development: Developed sales leads, uncovered new business opportunities, and expanded the client base through proactive prospecting and relationship-building.
• Negotiation & Pricing: Negotiated competitive pricing with clients, adhering to established procedures while ensuring profitable outcomes for both the magazine and advertisers.