Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Bridget Whelan

Bridget Whelan

Melbourne,Australia

Summary

Diligent and creative communications pro with 17-year progressive career across both internal and external communications. Offering excellent project management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content. Experienced team leader with excellent interpersonal skills and emotional intelligence.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Strategic Communications Consultant

Green Willow Communications LLC (self-employed)
01.2020 - Current
  • Green Willow Communications helps not-for-profit and small-business clients integrate narrative strategies into their communications programming and brand story; fortify internal communications plans during periods of transition; and develop curricula and design trainings to achieve strategic communications goals.
  • Work with clients in the philanthropy, social justice, economic opportunity, criminal justice reform, migrant rights, and brand marketing sectors.
  • Write compelling copy for client marketing and communications materials, including websites, blogs, newsletters, reports, training materials, and slide decks, utilizing SEO best practices.
  • Manage projects with multiple deadlines and deliverables, ensuring a high level of client satisfaction throughout and maintaining an agile approach to meet evolving conditions, challenges, and impact.
  • Advised clients on best practices for internal communications, helping to foster a positive organizational culture and increase employee engagement levels.
  • Provided strategic counsel during times of organizational change, ensuring clear and consistent messaging to all stakeholders throughout the process.
  • Implemented robust measurement frameworks to track ongoing progress against established objectives, providing actionable insights into areas requiring improvement or optimization.
  • Increased audience engagement through the creation of compelling content and visuals for various platforms.
  • Delivered comprehensive communication training programs to enhance employee skillsets, resulting in improved performance metrics across the board.
  • Streamlined internal communications processes by implementing efficient tools and channels, fostering collaboration among team members.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for website copy, blogposts, social media, and other materials.
  • Developed data-driven insights into campaign effectiveness using analytics tools, allowing for continuous refinement of strategies based on measurable results.

Manager of Training & Engagement

The Opportunity Agenda
02.2016 - 01.2020
  • Designed and led strategic communications training for social justice leaders and not-for-profit organizations across the United States, creating targeted training curricula that equip advocates with tools to advance both policy and culture change
  • Expanded training program to include advocates from economic justice, criminal justice reform, and migrant rights fields
  • Tripled the number of advocates trained during my tenure
  • Supervised Communications & Training Associate; coached cross-departmental Training Team
  • Directed partner engagement strategy to identify and cultivate new and existing relationships; steer planning around field-building, emerging narratives, and messaging needs; and evaluate impact on long-term campaigns.
  • Cross-trained existing employees to maximize team agility and performance.
  • Fostered partnerships with social justice leaders, enhancing organization's reputation and creating new engagement opportunities.

Communications Director

North Carolina Conservation Network
10.2013 - 02.2016
  • Led communications strategy, including media relations and crisis communications, for a capacity-building network of nearly 100 environmental not-for profit organizations in North Carolina, working to advance local-, state-, and national-level public policy campaigns.

Web News Editor

Capitol Broadcasting Company
12.2007 - 10.2013
  • Wrote, edited, researched, and assisted production for local news, breaking news, and special projects on various platforms across the CBC brand, including WRAL.com, WRAL-TV, and WRAZ-TV
  • Won a Midsouth Emmy Award in the Documentary/Topical Category for work on '6,149 Days.'

Education

Bachelor of Science in Journalism -

Ohio University
06.2007

Skills

  • Strategic communications
  • Project management
  • Media training
  • Writing
  • Copyediting
  • Change management
  • Strategic planning
  • SEO
  • Social media
  • Marketing communications
  • Training design
  • Public Speaking

Certification

Certified Associate in Project Management (CAPM) – Project Management Institute

Accomplishments

Emmy Award, Midsouth Documentary category. "6,149 Days" follows the story of Greg Taylor, who was wrongfully convicted of murder and later the first person exonerated by the North Carolina Innocence Inquiry Commission.

Timeline

Strategic Communications Consultant

Green Willow Communications LLC (self-employed)
01.2020 - Current

Manager of Training & Engagement

The Opportunity Agenda
02.2016 - 01.2020

Communications Director

North Carolina Conservation Network
10.2013 - 02.2016

Web News Editor

Capitol Broadcasting Company
12.2007 - 10.2013

Bachelor of Science in Journalism -

Ohio University

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Bridget Whelan