Summary
Work History
Education
Skills
References
Timeline
Generic

Bridgette Dirks

Clareville,NSW

Summary

Self-motivated social media manager and content producer, bringing proven leadership, organisational and creative skills. Hardworking and reliable with experience in executing social media strategies across social platforms, including strategic planning and social marketing evaluation. Knowledge and experience in a vast array of media, including audio, written and digital. Creative and eloquent storyteller holding a Bachelor in Media.

Work History

Social Media Manager

Nine Entertainment
2023 - Current
  • Developed and executed social media strategy to enhance the Today Show's online presence.
  • Created and curated engaging content across all platforms, including Facebook, Instagram, TikTok, YouTube Shorts, Threads and Twitter.
  • Managed social media accounts, including scheduling and publishing posts, monitoring comments and messages, and responding to audience inquiries.
  • Managed a small social team, ensuring that all members are delegated daily responsibilities and overseeing their work.
  • Utilised social media analytics tools to track performance and gather insight to optimise content strategy. Exporting and interpreting this data to report findings to a wide array of stakeholders.
  • Effectively communicating with clients to create paid media content.
  • Liaising with talent to create bespoke social content.
  • Stayed up-to-date with the latest social media trends and best practice, and provided recommendations for incorporating new features and strategies into the Today Show's social media efforts.
  • Successfully achieved a 150% profit result at the end of the 2022 financial year after a comprehensive digital marketing campaign.

Social Media Producer

Nine Entertainment
2022 - 2023
  • Executing social media strategy for the ‘Today' brand including all relevant accounts, channels, tone of voice, frequency of communication and moderation.
  • Management of all social media platforms associated with Today Show.
  • Working with producers and reporters in the creation and publication of relevant, original, shareable and high-quality content.
  • Maximise audience social media reach and engagement for all Today content.
  • Maximise referral traffic to relevant digital assets.
  • Maintain community management and moderation standard as per network strategy.
  • Develop and proactively share insights/reports with Head of Social, relevant 9News and current affairs staff and the broader social, video, editorial and marketing teams.

Segment Producer

Nine Entertainment
2022 - 2022
  • Sourcing and liaising with talent to appear on the program. This often included communicating in a compassionate manner with individuals in difficult situations.
  • Organising logistics for live segments, including booking talent, cameras, audio and other elements.
  • Writing engaging scripts for the program, often under very tight time constraints as the program airs.
  • Designing and overseeing production elements, such as graphics and screens.
  • Ability to think and solve problems creatively.
  • Writing snappy news copy that aligns with Today's tone of voice.
  • Pitching segment ideas to Executive Producer.
  • Structuring and building rundowns in ENPS.

Coordinator

Junior Adventures Group
2020 - 2022
  • Acting manager and head of operations of a busy child care service.
  • Doubled service attendance numbers in a bi-annual period.
  • Leading a team of educators, including rostering, delegating duties and conducting performance reviews.
  • Liaising with school community, parents and head office covering key topics.
  • Ordering resources while managing and adhering budgets.
  • Oversaw all service projects, including the management of all space renovations.
  • Implementing creative passions with children and families to create community projects.

Online Content Producer Internship

2SER 107.3
2020 - 2020
  • Writing three 400-500 word articles per week for the 2SER website.
  • Liaised with manager and creative team to provide suitable content for desired readers.
  • Conducted independent research and investigation to ensure validity and reliability of content.
  • Incorporated artistic flair in writing in order to capture and engage readers.
  • Produced and hosted three 45-minute live radio broadcasts for the 2SER channel.

Education

Bachelor of Media -

Macquarie University
North Ryde, NSW
2021

High School Diploma -

William Clarke College
Kellyville, NSW
2017

Skills

  • Intrinsic leader and manager
  • Clear and engaging writer with experience creating content for multiple Australian media outlets
  • Planning and implementing social content strategies with success
  • Confident and clear communication skills
  • Trained and experienced in Adobe Creative Cloud and multiple social scheduling planners
  • Understanding of target markets with a keen eye for enticing content
  • Experience utilising a range of Google tools, including Sheets
  • Empathetic and understanding with the ability to connect and collaborate effectively
  • Creative approach to content creation for a range of platforms

References

Available on request.

Timeline

Social Media Manager

Nine Entertainment
2023 - Current

Social Media Producer

Nine Entertainment
2022 - 2023

Segment Producer

Nine Entertainment
2022 - 2022

Coordinator

Junior Adventures Group
2020 - 2022

Online Content Producer Internship

2SER 107.3
2020 - 2020

Bachelor of Media -

Macquarie University

High School Diploma -

William Clarke College

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Bridgette Dirks