Bridie Logan
Brisbane
Summary
Driven and agile people leader currently employed as Assistant Store Manager and Visual Merchandising Key City Lead. Proven ability to lead high-performing teams, drive strategic retail initiatives, and foster strong community and guest connections. Passionate about continuing growth within lululemon, with a focused interest in Retail Brand Experience (RBE) and Brand & Community.
Overview
5
5
years of professional experience
2019
2019
years of post-secondary education
Work History
Assistant Store Manager (Fixed Term)
lululemon
James Street
07.2025 - Current
- Model of excellence in delivering authentic guest experience and brand engagement
- On the ground team coaching and development
- Assess and report on business data, working with management team to execute strategy to drive metrics
- Support recruitment, career development and performance management
- Support in community initiatives and events, fostering relationships with key connections and ambassadors
- Oversea store operations, optimising product management
Visual Merchandising Key City Lead
lululemon
Brisbane/Remote
07.2024 - Current
- Participate in VM shifts and walk-throughs, provide in-the-moment coaching and support to optimise store performance
- Partner with SM and RM to support store VM in partnership with SSC RBE team
- Support campaign launches on the ground and remote
- Review and provide feedback to weekly VM forum
- Support O&O projects (ex. Indooroopilly NSO)
Key Leader | VM Lead
lululemon
Chermside
05.2024 - 07.2025
- Lead team development, providing coaching, feedback and recognition
- Manage store operations, optimising store performance
- Analyse KPI to track performance and implement daily sales strategies
- Open and close store
Assistant Store Manager (Fixed Term)
lululemon
Chermside
10.2024 - 01.2025
Assistant Store Manager
lululemon
Wellington
10.2022 - 05.2024
Store Manager (Fixed Term)
lululemon
Wellington
06.2023 - 07.2023
- Managing high-volume store and team of 35 employees
- Connecting and collaborating with three assistant storemanagers, including development of one new to role
- Oversee scheduling, P&L, QBR, people management, hiring
- Developed and executed business strategy to end quarter at 110% to finance
Key Leader | VM Lead
lululemon
Wellington
01.2022 - 10.2022
Educator
lululemon
Wellington
10.2021 - 01.2022
Receptionist | Treatment Provider
Tory Urban Retreat
Wellington
08.2020 - 10.2021
- Oversea spa operations: managing appointments, client communications, client records
- Facilitating appointments: sauna, hyperbaric therapy, floatation therapy, red light therapy
- Proficiency in MINDBODY, MS
Education
Wellington East Girls College
Wellington, NZReformer Pilates Instructor Training
Reform New Zealand
Skills
- People development
- Visual merchandising and styling
- Operations management
- Performance reporting
- Community engagement
- Product management
Highlights
- VM 2025 Kick-off Offsite | Melbourne 2025
- Indooroopily NSO | Brisbane 2025
- Store Manager Offsite | NZ Q1 2024
- Ambassador Onboarding | NZ 2023
- Ponsonby NSO | NZ 2023
- Facilitate monthly SM product calls and write RM product report | NZ 2023
- Plan and execute ambassador-led events | Wellington 2022-2023
Timeline
Assistant Store Manager (Fixed Term)
lululemon
07.2025 - Current
Assistant Store Manager (Fixed Term)
lululemon
10.2024 - 01.2025
Visual Merchandising Key City Lead
lululemon
07.2024 - Current
Key Leader | VM Lead
lululemon
05.2024 - 07.2025
Store Manager (Fixed Term)
lululemon
06.2023 - 07.2023
Assistant Store Manager
lululemon
10.2022 - 05.2024
Key Leader | VM Lead
lululemon
01.2022 - 10.2022
Educator
lululemon
10.2021 - 01.2022
Receptionist | Treatment Provider
Tory Urban Retreat
08.2020 - 10.2021
Wellington East Girls College
Reformer Pilates Instructor Training
Reform New Zealand