BRIGHID MURPHY
Melbourne,VIC
Summary
Dynamic Senior Event Sales Manager with a proven track record at The Fresh Collective, excelling in event sales management and customer relationship building. Expert in budget forecasting and sales strategy, consistently exceeding revenue targets. Adept at team collaboration, driving client satisfaction, and enhancing market presence through innovative solutions.
Overview
2026
2026
years of professional experience
Work History
Senior Event Sales Manager
The Fresh Collective
Melbourne
06.2024 - Current
- Managed sales operations for all Victorian venues, including Royal Exhibition Building and Melbourne Museum.
- Developed event sales strategies to enhance customer engagement and satisfaction.
- Developed and implemented event sales strategies to increase revenue and market share.
- Prepared budgets for upcoming events and monitored expenditures throughout the planning process.
- Created and presented proposals and built successful RFPs for new events.
- Forecasted budgets and consistently exceeded monthly revenue targets across multiple venues.
- Conducted site tours and collaborated with external partners to enhance client offerings.
Business Owner
Mims Soy Candles
01.2018 - Current
- Hand pour premium 100% soy candles, showcasing artisanal craftsmanship and ensuring high-quality products for customers both online and at markets.
- Operate an online sales platform and establish relationships with wholesalers to broaden the reach of Mim Soy Candles, maximising sales opportunities and market presence.
- Actively raise funds and awareness for Alzheimer's Australia, aligning business activities with social responsibility and contributing to a meaningful cause.
Cluster Business Development Manager & Event Sales Manager
Melbourne Marriott Docklands & AC Hotel by Marriott Southbank, Peter Rowland Group
Melbourne
01.2023 - 01.2024
- Company Overview: (same owner / company)
- Actively seek and manage large group/catering opportunities across multiple hotels, emphasising proactive solicitation and saturation of target markets.
- Utilise resources, conduct site inspections, create contracts as required, and support the operational aspects of booked business, including proposal generation, contract writing, and customer correspondence
- Developing relationships with corporate clients for events and accommodation, ensuring tailored solutions to meet their specific needs.
- Effectively use CRM systems such as Sales Force, MI Sales, Opera, to streamline and enhance the sales process, ensuring accurate and efficient management of client relationships and opportunities.
Senior Events Executive
Mantra Hotel, Epping
Epping
01.2022 - 01.2023
- Responded promptly to client enquiries, providing comprehensive proposals resulting in converted contracted sales
- Orchestrated end-to-end execution of client events, meticulously managing all details, from initial planning to invoicing and revenue generation, maintaining a keen focus on financial accountability.
- Conducted regular meetings with various departments to discuss SEO & to coordinate upcoming events, guaranteeing alignment with client requirements and fostering a collaborative work environment.
- Established and managed client accounts seamlessly through booking systems and hotel CRM, ensuring accuracy and efficiency in the reservation process.
- Proactively expanded the client base by networking with local businesses, successfully sourcing new clients and contributing to the growth of the events and conferencing business.
Senior Events Manager
Sticks & Stone's - Eltham
Eltham
01.2020 - 01.2021
- Managed and responded to all function inquiries, providing detailed information and customer service to potential clients.
- Conducted client meetings, overseeing every aspect of event planning and execution from initiation to completion, ensuring a seamless and memorable experience for clients.
- Achieved and exceeded the annual KPI for group booking income, reaching the target of 750k within a 12 month timeframe, showcasing sales and revenue generation skills.
- Created and implemented branding strategies for Stix and Stones, enhancing the venue's image and product visibility specifically tailored for event bookings, contributing to increased brand recognition and customer engagement.
- Identifying market opportunities and implementing them to increase sales & growth
Events Manager
The Monsalvat
Eltham
01.2019 - 01.2020
- Handled a diverse range of event enquiries, including weddings, funerals, corporate events, film productions, and school groups, providing detailed information and facilitating site visits and wedding tours.
- Cultivated strong client relationships through effective communication and personalised service, ensuring client satisfaction throughout the events planning process.
- Directed and supervised the events planning process, overseeing all aspects from initial inquiry to execution, ensuring seamless and successful events.
- Managed a team of 18 casual Front of House staff and chefs, including recruitment, training, and rostering, fostering a cohesive and efficient team environment.
- Demonstrated effective budget management and stock control, optimising resources for cost efficiency, and coordinated logistics on event days to ensure smooth operations from setup to pack down.
Senior Client Manager
Netwizard Design
01.2010 - 01.2014
- Collaborated closely with clients to conceptualise and design impactful websites, logos, and online branding materials, ensuring the visual representation aligned with their brand identity and objectives ad within their budget.
- Managed the technical aspects of web development, including the seamless uploading of designed websites to servers. Ensured a smooth and efficient transition from design to the live online environment.
- Oversaw email set-up and hosting services, providing clients with reliable and secure communication solutions that complemented their online presence and contributed to a comprehensive digital strategy.
Venue Manager
Champagne Lounge - Night Club, Melbourne
Melbourne
01.2001 - 01.2006
- Managed venue operations and staff scheduling for busy nightlife environment. Before SOCIAL media created themed nights which I won a City of Melbourne Award
Business Banking Representative
Westpac Banking Corporation
- Executed targeted and disciplined sales planning, effectively managing a sales pipeline by identifying and contacting customers with the potential to create value for Westpac and benefit from personalised financial advice.
Education
Bachelor of Business -
Australian Catholic University
01.2001
Secondary School - VCE
Monivae College
01.1998
Current RSA -
Skills
- Event sales management
- Business 2 Business sales
- Customer relationship management
- Team collaboration and leadership
- CRM software utilization
- Budget forecasting
- Sales pipeline management
- Performance tracking
- Attention to detail
- Sales strategy
- Networking skills
PERSONAL ATTRIBUTES
- Authentic leadership qualities with strong sense of initiative, flexibility, and accountability
- Exemplary work ethics, high degree of diplomacy, integrity, and professionalism.
- Excellent organisational and time management skills with the ability to keep within timescales and budgets.
- Superior problem solving and decision-making abilities: self-motivated, consistent, resilient, and dedicated.
- Communicator, innovator, and motivator with the ability to collaborate with internal and external stakeholders.
Timeline
Senior Event Sales Manager
The Fresh Collective
06.2024 - Current
Cluster Business Development Manager & Event Sales Manager
Melbourne Marriott Docklands & AC Hotel by Marriott Southbank, Peter Rowland Group
01.2023 - 01.2024
Senior Events Executive
Mantra Hotel, Epping
01.2022 - 01.2023
Senior Events Manager
Sticks & Stone's - Eltham
01.2020 - 01.2021
Events Manager
The Monsalvat
01.2019 - 01.2020
Business Owner
Mims Soy Candles
01.2018 - Current
Senior Client Manager
Netwizard Design
01.2010 - 01.2014
Venue Manager
Champagne Lounge - Night Club, Melbourne
01.2001 - 01.2006
Business Banking Representative
Westpac Banking Corporation
Bachelor of Business -
Australian Catholic University
Secondary School - VCE
Monivae College
Current RSA -
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