Brittany Bevan
Melbourne,VIC
Summary
Experienced brand and retail marketing professional with 8+ years’ experience driving growth for market-leading consumer brands. Highly skilled in brand planning, integrated campaign execution and new product launches within high volume environments. Commercially astute, insight driven, and confident partnering cross-functionally to deliver measurable outcomes across retail and trade channels.
Overview
9
9
years of professional experience
Work History
Trade Marketing Manager - Paslode
ITW Construction APAC
Dandenong South, VIC
09.2025 - Current
- Led end-to-end trade marketing execution for Paslode across major national retailers including Bunnings, Total Tools and Sydney Tools, driving consistent instore execution and channel alignment.
- Executed the NightWolf launch across key retail partners, supporting strong sell-in and instore activation and contributing to a 3% uplift above budget (103% of plan).
- Established and delivered a full Sales and Marketing Activation Calendar across all retail partners, aligning NPD launches, quarterly promotions, trade events and merchandising programs.
- Planned and executed quarterly promotional programs for new product launches and core campaigns, partnering closely with retailer buyers and marketing teams to secure optimal instore execution.
- Led planning and delivery of all trade events, expos, and instore activations, including coordination of trade deals, event-day promotions, merchandising, and sales enablement support.
- Developed and implemented a new national merchandising strategy to improve instore visibility, consistency, and ease of execution across channels.
- Established a new merchandising ordering portal for the Sales Team, simplifying ordering, improving compliance and increasing adoption of approved trade assets.
- Led two national RFP processes across merchandising and POS suppliers, delivering approximately 50% cost savings while improving quality, lead times and scalability.
- Partnered closely with Sales, Product, and Channel teams to deliver trade-ready launch toolkits for NPD, ensuring channel readiness and strong reseller engagement.
- Conducted post-campaign and post-event reviews to assess ROI, instore impact, and execution quality, using insights to continuously improve future trade programs.
Brand Specialist - Ramset, Buildex, Reid & Danley
ITW Construction APAC
Chirnside Park, VIC
04.2024 - 09.2025
- Owned end-to-end marketing for leading trade brands across industrial and retail channels, focusing on in-store visibility, campaign execution, and digital engagement.
- Created a branded POS program rolled out nationally across key retailers, improving consistency and trade impact.
- Led and executed Ramset Reloaded in IHG stores through marketing accrual, achieving a 14% YoY sales uplift.
- Delivered national end bay programs across major partners, significantly increasing foot traffic, conversion, and brand recognition at point-of-sale.
- Led the Ramset x Paslode Apprentice Program, generating 3,000+ entries through a high-impact digital and influencer-led campaign.
- Managed full-funnel paid media across Meta, Google, and TikTok – delivering 11.4M+ impressions and 716K+ clicks through continuous targeting optimisation.
- Achieved 200% YoY growth in Ramset’s social following and increased AU site traffic by 14.9% through SEO and content strategy.
- Executed 20+ EDMs in-house with a 35% open rate and 2% CTR, reducing external spend and improving turnaround time.
- Oversaw brand presence across 28 trade expos and 29 store breakfasts, boosting engagement and strengthening channel partnerships.
- Spearheaded the Buildex rebrand across 100+ SKUs, aligning POS, packaging, and visual identity in-market.
Shopper Marketing Specialist
Milwaukee Tool ANZ
Notting Hill, VIC
01.2019 - 04.2024
- Led the national Shop-in-Shop program, delivering a significant sales uplift post-installation and enhancing Milwaukee’s footprint across key retailers.
- Rolled out branded end bay executions across Total Tools and Sydney Tools, driving premium visibility and increasing shopper engagement in high-traffic zones.
- Managed and allocated retailer marketing accrual funds, executing impactful NPD launches and seasonal promotional campaigns.
- Developed the Milwaukee Merchandising Hardware Catalogue, streamlining in-store activation and ensuring consistency across all retail environments.
- Delivered tactical POS strategies aligned to sales priorities and brand goals, supporting both permanent displays and promotional pressure.
- Collaborated across Sales, National Accounts, and Product teams to ensure seamless alignment of go-to-market execution.
- Used shopper insights and data analysis to refine retail journey touchpoints and optimise activation ROI.
Social Campaign Coordinator
Milwaukee Tool ANZ
Notting Hill, VIC
04.2018 - 12.2018
- Developed and expanded Milwaukee Tools’ social media presence, enhancing brand engagement and visibility.
- Launched an influencer marketing program across Australia and New Zealand, strengthening brand credibility.
- Managed online communities across all social media channels, fostering meaningful interactions with the audience.
- Created and executed monthly content plans, aligning with brand campaigns and product launches.
- Led the development of rich social media content, driving increased engagement and customer retention.
Digital Marketing Coordinator
Milwaukee Tool ANZ
Notting Hill, VIC
04.2017 - 03.2018
- Managed and updated Milwaukee Tools’ websites, ensuring accuracy and alignment with business objectives.
- Assisted in executing digital marketing campaigns, optimising brand reach and visibility.
- Developed and monitored influencer programs in Australia and New Zealand, amplifying brand messaging.
- Created data-driven reports on social media and digital performance to improve future campaigns.
- Successfully delivered marketing projects on time and within budget, maintaining alignment with business goals.
Sales & Marketing Coordinator
Metrix Group
Bayswater, VIC
11.2016 - 04.2017
- Conducted outbound telemarketing and lead generation, enhancing business development efforts.
- Managed customer records and database updates to improve marketing outreach efficiency.
- Created and maintained the company website, enhancing online presence and engagement.
- Supported digital marketing strategy development, contributing to brand growth and awareness.
Education
Victorian Certificate of Education (VCE)
Oxley Christian College
Chirnside Park, VIC12-2011
Bachelor of Commerce (Marketing) -
Deakin University
Melbourne, Victoria, VICIntercultural Management
BI Norwegian Business School
Oslo, NorwayEuropean Culture & Society
SRH Hochschule
Heidelberg, GermanySkills
- Strategic Brand Leadership
- Go-to-Market Strategy
- End-to-End Campaign Execution
- Data-Led Decision Making
- Innovation & Product Launch Management
- Commercial & Financial Acumen
- Senior Stakeholder Engagement
- Agile Marketing Delivery
Timeline
Trade Marketing Manager - Paslode
ITW Construction APAC
09.2025 - Current
Brand Specialist - Ramset, Buildex, Reid & Danley
ITW Construction APAC
04.2024 - 09.2025
Shopper Marketing Specialist
Milwaukee Tool ANZ
01.2019 - 04.2024
Social Campaign Coordinator
Milwaukee Tool ANZ
04.2018 - 12.2018
Digital Marketing Coordinator
Milwaukee Tool ANZ
04.2017 - 03.2018
Sales & Marketing Coordinator
Metrix Group
11.2016 - 04.2017
Victorian Certificate of Education (VCE)
Oxley Christian College
Bachelor of Commerce (Marketing) -
Deakin University
Intercultural Management
BI Norwegian Business School
European Culture & Society
SRH Hochschule