Bronte McCallum

Leading the paid media strategy for major clients, including Specsavers, Crown, and Australian Unity, with an upcoming transition to Target, Vanguard, and General Mills in March. Oversee a team of 10+, managing budgets exceeding $10M+, ensuring effective campaign execution, optimisation, and strategic growth. Was selected and represented Kinesso Australia at Meta Select Singapore, a program designed for top-tier media agency leaders focusing on strategy, planning, and client management.

• Lead paid media strategy, ensuring innovative and data-driven solutions for clients.
• Manage a team to execute full-funnel digital marketing campaigns across all digital channels.
• Optimise campaign performance through strategic testing, data analysis, and reporting.
• Maintain strong client relationships, ensuring high satisfaction, high TRR scores and retention.
• Develop team capabilities through mentorship, training, and process improvement.
• Collaborate with internal teams to drive new business opportunities and innovation.
• Align cross functional teams including SEO, Eccomerce, Creators and Content teams.

Managed paid social campaigns for six major university partners, driving lead acquisition and revenue growth. Led cross-channel collaboration efforts with search, programmatic, and creative teams to ensure an integrated digital strategy. Led a team of four in executing full-funnel strategies, attribution tracking, and performance analysis.

• Developed forecasting models and full-funnel strategies aligned with client revenue goals.
• Managed attribution tracking, reporting campaign performance against KPIs and ROI.
• Worked with tech and media buying partners to optimise tracking, tagging, and targeting.
• Spearheaded A/B testing initiatives, reducing CPLs by 70% through Dynamic Prospecting Catalogs.
• Improved workflow efficiency, cutting campaign build time by 75%. Led training initiatives for junior team members, enhancing their skills in campaign management, optimisation, and reporting.

Worked alongside the Marketing Manager to develop and execute paid and organic social strategies focused on lead acquisition. Provided social strategy education and mentoring for students.

• Managed paid and organic social media campaigns with a focus on lead acquisition.
• Created content, managed community engagement, and developed brand strategies.
• Led training sessions on social media strategy for students.

Supported Myer’s marketing operations at their head office, liaising between clients, publishers, and creative teams to execute campaigns efficiently.

• Managed production schedules, workflow, and deadlines for print and digital media.
• Led onboarding and induction training for new hires.
• Ensured seamless coordination between stakeholders for timely campaign execution.