Summary
Overview
Work History
Skills
Timeline
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Bronwyn Ballenden

Bronwyn Ballenden

Professional Creative
Sydney,NSW

Summary

Commercially driven and brand-led General Manager with over 20 years’ experience across retail, hospitality, procurement and creative industries. Known for balancing operational excellence with creative sensitivity, I have led multi-site teams, managed inventory and forecasting, overseen budgets and KPIs, and delivered sustained business performance without compromising brand integrity. I bring a calm, decisive leadership style, strong merchandising instinct, and a deep understanding of customer experience, positioning me as a trusted partner to founders and senior stakeholders in growth-focused businesses.

Overview

2026
2026
years of professional experience

Work History

Film Buyer / Food Stylist

Film Production -
Sydney
02.2021 - 12.2025

Product Procurement & Manager

The Bay Grocer
Byron Bay, NSW
10.2022 - 05.2024

Lead product procurement and inventory planning across grocery, café and commercial kitchen operations.
Curate merchandising and store layout to optimise customer flow, conversion and brand presentation.
Train and supervise staff, setting clear standards for quality, service and operational consistency.
Collaborate with chefs and clients on bespoke catering and private event solutions.

Manager

Wholefoods House
Sydney
2013 - 09.2020
  • Led end-to-end operations of a successful family-owned retail business, overseeing staffing, inventory planning, procurement, supplier relationships and merchandising strategy.
  • Managed and developed a team of 30 + staff, implementing rosters, HR processes and training frameworks to support performance and retention.
  • Drove seasonal forecasting and stock control, adjusting purchasing in line with sales trends to maximise sell-through and minimise stock risk.
  • Executed strategic visual merchandising initiatives to enhance product visibility, customer engagement and brand loyalty.
  • Oversaw daily financial performance and operational KPIs, ensuring consistent service standards and commercial outcomes.

Restaurant Manager

Cafe Sopra Fratelli Fresh
05.2011 - 08.2014

• Directed a high-performing team of 15+
staff at a multi-award-winning restaurant, ensuring outstanding service
in a fast-paced dining environment.
• Played a key role in launching a new restaurant location, managing HR processes including recruitment,
training, and staff development.
• Coordinated wholesale ordering, private
catering, and event services, guaranteeing smooth operations and delivering an exceptional customer experience.
• Proactively handled customer feedback, resolving complaints and ensuring
satisfaction, while contributing to weekly KPI meetings to assess business performance and growth.

Owner Operator Owner / Operator

The Salty Pig Deli
Christchurch New Zealand
05.2005 - 02.2010
  • Co-owned and operated a retail food business with full responsibility for budgeting, financial control and supplier sourcing.
  • Managed logistics, importing, stock control and margin management across food and homeware categories.
  • Built strong community engagement and brand recognition, with features in NZ food and beverage publications.

Manager

Embellish Clothing
Chrsitchurch NZ
01.2003 - 03.2005
  • Led day-to-day operations of a fashion retail store, overseeing team performance, sales targets and customer experience.
  • Contributed to seasonal buying and product selection, working closely with suppliers to align stock levels with trend forecasting and customer demand.
  • Maintained strong supplier relationships, negotiating orders and ensuring timely delivery across seasonal collections.
  • Played a key role in curating and coordinating in-store fashion shows and promotional events to elevate brand visibility and drive sales.
  • Built a loyal client base through personalised styling consultations, increasing conversion rates and repeat business through body-aware, confidence-led dressing rather than trend-driven selling.
  • Executed visual merchandising strategies aligned with premium brand positioning and seasonal storytelling.

Skills

    Leadership, Commercial & Brand Capabilities

  • Operational & Financial Oversight (budgets, forecasting, KPIs)
  • Inventory Planning & Demand Forecasting
  • Merchandising Strategy & Brand Integrity
  • Team Leadership & Performance Management (20–30 staff)
  • Supplier & Stakeholder Management
  • Retail, Wholesale & Customer Experience
  • Process Improvement & Operational Excellence

Timeline

Product Procurement & Manager

The Bay Grocer
10.2022 - 05.2024

Film Buyer / Food Stylist

Film Production -
02.2021 - 12.2025

Restaurant Manager

Cafe Sopra Fratelli Fresh
05.2011 - 08.2014

Owner Operator Owner / Operator

The Salty Pig Deli
05.2005 - 02.2010

Manager

Embellish Clothing
01.2003 - 03.2005

Manager

Wholefoods House
2013 - 09.2020
Bronwyn BallendenProfessional Creative