

Commercially driven and brand-led General Manager with over 20 years’ experience across retail, hospitality, procurement and creative industries. Known for balancing operational excellence with creative sensitivity, I have led multi-site teams, managed inventory and forecasting, overseen budgets and KPIs, and delivered sustained business performance without compromising brand integrity. I bring a calm, decisive leadership style, strong merchandising instinct, and a deep understanding of customer experience, positioning me as a trusted partner to founders and senior stakeholders in growth-focused businesses.
Lead product procurement and inventory planning across grocery, café and commercial kitchen operations.
Curate merchandising and store layout to optimise customer flow, conversion and brand presentation.
Train and supervise staff, setting clear standards for quality, service and operational consistency.
Collaborate with chefs and clients on bespoke catering and private event solutions.
• Directed a high-performing team of 15+
staff at a multi-award-winning restaurant, ensuring outstanding service
in a fast-paced dining environment.
• Played a key role in launching a new restaurant location, managing HR processes including recruitment,
training, and staff development.
• Coordinated wholesale ordering, private
catering, and event services, guaranteeing smooth operations and delivering an exceptional customer experience.
• Proactively handled customer feedback, resolving complaints and ensuring
satisfaction, while contributing to weekly KPI meetings to assess business performance and growth.
Leadership, Commercial & Brand Capabilities