Brooke Campbell

-Collaborated with core global team and Medical Affairs in preparation of and through commercial launch of Veoza (Fezolinetant) in the Australian marketplace.

-Established strong relationships with KOLs, key stakeholder groups and external partners to facilitate effective knowledge sharing and product advocacy via advisory boards

-Spearheaded targeted HCP strategy across SFE management and omnichannel execution to grow intent to prescribe to 73% within first 9 mths of launch. Achieved over 175,000 digital interactions within first 6 mths of launch

-Worked as team to leverage advanced global assumptions to manage forecasting and financial plans. Flexibly and decisively managed budgets to allocate funds strategically towards high-impact initiatives, whilst considering growth strategies and risk management

-Leveraged advanced analytical reports to develop operational plan and monthly dashboard reporting sales execution KPIs, call rates and digital/ F2F engagement

-Streamlined workflows of 4 sales managers for improved efficiency and sales growth within wider representative team

-Identified critical gaps in product positioning and cognitive bias using behavioral science analysis of HCPs which worked to enhance targeting accuracy and redefine key selling messages on global stage

-Utilised agile ways of working and a cross-functional team approach to increase productivity, flexibility and co-ownership of tactics with brand-centred focus, boosting performance and contributing to rapid crisis identification and problem solving. Drove "Deep Dives" of problem sales territories/ states which resulted in 31% growth in NSW over month post-meeting.

-Managed brand acquisition from purchase through to relaunch. Responsible for development of new brand equity and establishment of new pricing strategy that maximised revenue while maintaining competitive positioning, which worked to enhance sales growth by additional 62% over 12 mths

-Spearheaded innovation and product development, launching 8 new SKUs from ideation through 3-step gate process to market. Redeveloped existing products to meet TGA and market codes.

-Managed a team of 5 direct reports to maximise budget allocation and resource utilization, managing crisis communications and conflict resolution throughout.

-Worked tirelessly to re-establish brand reputation with strategic partners and external stakeholders, and developed key partnerships to facilitate sales growth and enhanced SFE team.

-Developed content strategy and execution across advertising and social media, and developed all training materials for both internal and external stakeholders to communicate brand strategy effectively, driving sales growth.

- Delivered innovative, creative and successful product development from concept to market - oversaw and developed 32 SKUs from ideation to launch including first-to-market family liquids and effervescent vitamin tabs for the Asia-Pac market. Streamlined product delivery processes, significantly reducing time to market for new product launches and increased market share by expanding into untapped markets

-Responsible for identification of opportunities within innovation and existing product development to drive sales and market share. Led direction of concept design, feature definition and production support, and creation of marketing strategies to boost revenue and maximise promotional reach

- Worked closely with vendors and manufacturers to review product development budgets, expenditures and regulatory requirements, and also devised product-specific content and educational strategy to effectively engage target audiences with new product launches

-Led cross-functional teams to achieve project goals, time-lines and budgets, fostering collaboration and efficiency

- Identified revenue development strategies to reduce waste in production to stay aligned with sales and profit targets.

-Drove key identification of international market trends through international expo visits and competitor gap analysism and developed communications and training strategies to drive sales growth of new product innovation

-Worked closely with in-house Scientific Affairs and Regulations teams to ensure product compliance according to TGA regulations, and with Brand Managers to establish product names, communications and label content for individual SKUs

-Responsible for content creation for sales execution, industry media and marketing copy that conformed to updated TGA regulations. and created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition

-Trained junior team members in best practices for corporate communications, and evaluated existing communications strategies to increase effectiveness of brand recognition

-Worked in private practice to offer clinical nutrition consultation that specialised in the areas of neuroscience, mental health and peak performance

-Utilised as a corporate advisor to champion staff training programs that focused on enhancing employee productivity, mental wellbeing and efficiency

-Delivered presentations at conferences and workshops, sharing industry knowledge and best practices with fellow professionals

-Freelance Journalist for web and print including Resident Nutritionist spot in Maxim Australia

-National in-field role focused on education of both in-house sales reps and pharmacy staff in all areas of clinical nutrition and product sales strategy

-Advised marketing team to enhance product launches, label and educational copy, and training materials to enhance sales growth

-Evaluated the effectiveness of training initiatives by tracking participant progress and gathering feedback for continuous improvement

-Delivered dynamic presentations to facilitate learning and retention among diverse audiences