Summary
Overview
Work History
Skills
Timeline
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Brooke McNeely

Mentone,VIC

Summary

I’m a passionate retail leader with a flair for motivating teams and creating exceptional customer experiences. From my years of managing stores to recently stepping into the role of Area Manager for Stateside Sports, I’ve built a reputation for combining strong business sense with a fun, people-first approach. Whether leading teams across multiple locations or building relationships with customers, I’m all about creating positive, high-energy environments where both people and sales can thrive.

My strength lies in my ability to connect with people. Whether that’s coaching staff to reach their full potential or ensuring customers leave with a smile. I bring a fresh, energetic approach to everything I do, driving results while making the workplace both enjoyable and productive. I’m always ready for a new challenge where I can continue to inspire, lead, and contribute to a company’s growth with my blend of leadership, sales strategy, and vibrant team spirit

Overview

11
11
years of professional experience

Work History

Area Manager

Stateside Sports
07.2024 - Current
  • Led 8 stores across Victoria and South Australia to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
  • Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
  • Conducted training sessions to educate employees on best practices and procedures to increase profitability.
  • Supervised various locations, enforcing high-quality standards of operation.
  • Built relationships with customers and community to establish long-term business growth.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Store Manager

Adidas
03.2023 - 07.2024
  • Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
  • Completed routine store inventories.
  • Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.

Assistant Store Manager

Cotton On Mega
02.2022 - 02.2023
  • Oversaw daily operations, ensuring smooth workflow while adhering to company policies and procedures.
  • Maintained visual merchandising standards to create an engaging shopping experience for customers.
  • Empowered team members by delegating tasks effectively while also offering guidance when needed.
  • Trained and managed associates in customer service and sales techniques.
  • Managed scheduling for store shifts to accomplish proper staffing.
  • Collaborated with Store Manager to analyze sales data, identify trends, and develop targeted action plans.
  • Enhanced customer satisfaction by resolving conflicts, addressing concerns, and providing exceptional service.
  • Contributed towards long-term growth and success of the retail establishment by consistently meeting or exceeding performance targets.

Store Manager

Dotti
08.2021 - 02.2022
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
  • Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.

Customer Service Assistant

Target
02.2014 - 08.2021
  • Built strong relationships with customers and colleagues by providing friendly and personable service.
  • Managed customer complaints effectively, offering solutions that exceeded expectations.
  • Refunded money and adjusted bills to resolve customer service or billing complaints.
  • Provided exceptional support during peak hours as well as holidays and special events.
  • Trained new employees on company procedures, products, and best practices in customer service.
  • Investigated and resolved service and delivery concerns.

Skills

  • Relationship building and management
  • Goals and performance
  • Operations
  • Controlling costs
  • Talent review
  • Sales expertise
  • Recruitment and hiring
  • Sales minded
  • Training and coaching
  • Team motivation
  • Adaptability
  • Communication Skills

Timeline

Area Manager

Stateside Sports
07.2024 - Current

Store Manager

Adidas
03.2023 - 07.2024

Assistant Store Manager

Cotton On Mega
02.2022 - 02.2023

Store Manager

Dotti
08.2021 - 02.2022

Customer Service Assistant

Target
02.2014 - 08.2021

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Brooke McNeely