Brooke Thompson
Cowra,NSW
Summary
An outgoing content creator who is motivated to tell stories through developing and producing quality, educational, yet engaging social media content. This genuine passion, combined with a business degree, paid industry experience and travelling lifestyle, fosters this creative desire. Through possessing strong communication, time management skills, creative thinking, and a positive-outcome focus, clients are provided with effective social media content. Ultimately, the drive to work with forward-thinking organizations, that allow this imagination to bring their story to life, is incredibly high.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Content Creator
Camec Australia & New Zealand
Cowra, NSW
10.2023 - Current
- Collaborated to create sponsored content, expanding brand exposure and attracting new followers and enhancing brand awareness through Instagram and Youtube.
- Conducted hashtag research to improve post visibility via their Instagram platform, driving organic follower growth.
- Maintained consistent brand voice across all platforms, building credibility among users and increasing overall trust in the company's online presence.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
- Gathered user-generated content for reposting purposes, fostering sense of community among followers while also showcasing their own experiences with brand or product offerings.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Wrote advertising material to reach and capture target audience interest and drive engagement.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Creator
M5 Adventures
Cowra, NSW
05.2023 - Current
- Developed strong relationships with industry influencers, securing valuable collaboration opportunities.
- Generated increased sales leads by crafting compelling content for industry related brands.
- Enhanced overall content quality by providing thorough editing services for internal documents, marketing materials, and web copy.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Streamlined content creation processes by implementing efficient editorial calendars and project management tools.
- Facilitated seamless collaboration with companies via clear communication of project goals, timelines, and desired outcomes throughout all stages of content development.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Created memorable materials for brands that effectively conveyed complex concepts in easily digestible formats.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Implemented strategies and tactics to grow followers on social media channels.
- Identified target audiences to analyze characteristics, behaviour and media habits.
- Produced original, creative content for promotional advertisements and marketing materials.
- Created content for websites and online publications.
Owner/Operator
Event Trekkerz
Gold Coast, QLD
01.2015 - 01.2018
- Event management
- Client liaison
- Produce detailed proposals for events (including timelines, venues, suppliers, legal obligations, staffing and budgets)
- Manage team of staff and volunteers providing full briefings
- Organize facilities for car parking, traffic control, security, first aid, hospitality media.
- Research opportunities for new clients and events; manage all social media content.
- Seek sponsorship and creating heathy stakeholder relationships.
- Established strong people management abilities and developed excellence in stakeholder management.
Education
Bachelor of Business in Conference and Event Management -
SouthernCross University
Gold Coast, QLDDiploma in Health & Human Sciences -
SouthernCross University
Gold Coast, QLDSkills
- Promotional video development
- Influencer Collaboration
- Video Editing and content production
- Visual storytelling
- Content scheduling
- Social Media Strategy
- Strong communication and interpersonal skills
- Excellent planning, organization, and time management skills
- User Generated Content
Certification
- Driver Licence Open Class
- Working with Children/ NDIS (WTO)
- CPR & First Aid
- Responsible Service of Alcohol- NSW
- National Police Check (WTO)
Availability
Contract/ Casual, Remote/ Hybrid
Clients
- Camec Australia & New Zealand
- Muk Mat
- KJH Surf
- HipCamp Australia
- D'Avila Knives Australia
Timeline
Social Media Content Creator
Camec Australia & New Zealand
10.2023 - Current
Content Creator
M5 Adventures
05.2023 - Current
Owner/Operator
Event Trekkerz
01.2015 - 01.2018
Bachelor of Business in Conference and Event Management -
SouthernCross University
Diploma in Health & Human Sciences -
SouthernCross University
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