Bryana Bailey

Partnership and Sponsorship Management

• Managed multi-year, multi-million-dollar partnerships with high-profile organisations, including Rugby Australia and Special Olympics Australia, ensuring strategic alignment and execution with business goals.
• Developed strategic copy and campaign messaging to activate partnership deliverables, including on-screen branding for rugby games, social media posts on partner platforms, and EDM campaigns, while briefing and collaborating with designers on asset creation.
• Led the development and implementation of performance reporting systems and business development tracking tools to measure and optimise partnership impact against key business KPIs.
• Designed and executed a ticketing prioritisation framework, driving improved event ROI and elevated client satisfaction.
• Oversaw end-to-end event planning and execution, delivering exceptional experiences aligned with partnership objectives.

Digital Marketing and Email Strategy

• Increased email newsletter open rates by 5% and click-through rates 100% year on year using Salesforce Marketing Cloud’s advanced tools (A/B testing, Split testing, dynamic content, and advanced journey automation's).
• Created tailored campaigns for diverse client segments, driving lead generation, prospect nurturing and client retention.

Paid Outreach Campaigns:

• Directed end-to-end management of paid outbound campaigns, including briefing in asset creation, and coordinating with external agencies to execute across programmatic, native, and paid social advertising channels.
• Developed and implemented comprehensive URL tagging frameworks and compelling ad copy to enhance campaign effectiveness.
• Analysed strategic performance reviews, leveraging click-through rate (CTR) data to optimise asset allocation and improve overall campaign performance.
• Designed and executed A/B testing for ad visuals and copy, driving data-driven optimisations to maximise budget efficiency and ROI.

Social Media and Event Coordination

• Achieved a 60% YoY growth in LinkedIn impressions by delivering trend-based, platform-optimised content.
• Successfully marketed and executed flagship events, such as “Economics & Espresso,” fostering stronger client relationships and measurable business opportunities.

• Crafted bespoke social media strategies aligned with clients' brand identities and marketing objectives, driving engagement and follower growth
• Developed and maintained 12-month content calendars with a three-month focus, ensuring consistent messaging aligned with business goals
• Coordinated influencer events, activations, and marketing campaigns to elevate client visibility and brand recognition
• Created detailed creative briefs for graphic designers and oversaw content approvals to ensure alignment with brand guidelines and strategic objectives
• Monitored campaign performance, leveraging insights to optimise strategies and maximise engagement

• Produced high-quality video and photography content to grow clients' social media presence across platforms such as Instagram, Facebook, and TikTok
• Managed budgets for paid social ads, competitions, and giveaways, ensuring efficient allocation to achieve campaign goals
• Developed and executed marketing campaigns tailored to client objectives, with a focus on leveraging emerging digital trends to engage target audiences
• Wrote compelling copy for websites, blogs, and EDMs to support cohesive marketing narratives
• Scheduled and managed social media content while fostering community engagement and interaction
• Tracked and analysed monthly performance metrics, providing actionable recommendations to enhance future campaigns and overall performance

• Managed work allocation for a team of paralegals, ensuring timely delivery of complex legal documents
• Led work-in-progress meetings with detailed turnover analyses
• Built and maintained strong client relationships with large-scale firms and high-net-worth individuals