Buddhi (Bee) Dayan
Potters Hill Road, San Remo,VIC
Summary
I am currently seeking an opportunity to elevate my career within the field of digital analytics. With over 9 years of experience, I have been actively engaged as a digital marketer and analyst across various organizations and agencies.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead (Work From Home)
Smartvisit International Pty Ltd
08.2022 - Current
- Managing, updating, and supervising tracking tags and digital assets.
- Assessing and analysing marketing performance across different platforms (Web, SEO, Paid Ads, Affiliates, Email, Social Media) to improve effectiveness.
- Collaborating with Chief Marketing Officer and Business Analysts to streamline digital assets and tracking using Tag Manager and Google Analytics.
- Enhancing Google AdWords, Facebook, and Instagram ads for company projects.
- Working closely with Developers to implement changes for UI, UX, and other tag setups.
- Producing monthly reports using Looker Studio, using graphs and visuals to showcase performance trends.
- Contributing to the integration of online data with other data sources.
Personal Goal Pursuit
Career Break
01.2021 - 07.2022
ECommerce Specialist
Dilmah Ceylon Tea PLC
09.2018 - 12.2020
- Managing and maintaining e-commerce web domains across Global, Australia, South Africa, and the UK, ensuring their smooth operation.
- Implementing comprehensive e-commerce and digital strategies for these websites.
- Collaborating with a team to establish precise tracking for digital assets, optimizing data management through Analytics and tag manager.
- Offering assistance in various aspects of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website User Experience (UX), and Paid Social Media.
- Collaborating closely with diverse teams such as production, brand management, sales, and country teams to provide content and updates for sharing across e-commerce platforms.
- Delivering sales and analytical reports to management during weekly and monthly meetings. Assisting respective teams in obtaining accurate data from digital assets.
- Establishing standards, systems, and best practices to enhance the overall e-commerce operations.
Senior Executive - EMarketing
Olanka Travels
07.2017 - 09.2018
- Creating effective PPC strategies to enhance ROI within a monthly budget of US$9000.
- Strategizing and overseeing the company's presence on Google and Bing Adwords.
- Overseeing all digital assets and tracking in alignment with the company's standards to ensure accurate data.
- Playing an active role in SEO initiatives.
- Contributing innovative ideas for content marketing and ensuring website updates.
- Assessing the performance of digital marketing activities using various web analytics tools (e.g., Google Analytics, WebTrends).
- Collaborating with designers to enhance website user experience and digital materials.
- Gaining insights from online marketing trends and maintaining up-to-date strategies.
- Utilising the CRM system to maximise online marketing opportunities.
- Executing Email marketing campaigns and evaluating their performance.
Senior Online Marketing Analyst
EMarketingEye (A Digital Agency)
07.2015 - 07.2017
- Formulating strategies and delivering reports on the performance of Google/Bing campaigns, while evaluating them against client goals such as ROI and KPIs. (Working with a monthly budget of around US$18000)
- Managing pay-per-click accounts daily on platforms like Google AdWords, Yahoo, Bing, and other search platforms for clients in the hospitality sector.
- Staying updated with trends and developments in the search engine and PPC industry.
- Communicating project progress, timelines, and outcomes to both the team and management.
- Monitoring and operating web analytics dashboards and reporting tools, highlighting crucial aspects aligned with client objectives.
- Developing monthly SEO plans and delivering performance reports to clients.
- Conducting weekly calls with clients from the hospitality industry to ensure they are informed about the latest updates.
Online Marketing Executive
EBEYONDS (A Digital Agency)
07.2014 - 07.2015
Marketing Coordinator
Pristine Solutions
02.2013 - 06.2014
Marketing Executive
Property Master
05.2011 - 02.2013
Education
Cardiff Metropolitan University (UK)
Master Of Business Administration(Marketing)2019
Sri Lanka Institute of Marketing - SLIM
Postgraduate Diploma In Marketing Managament2015
Skills
- Google Analytics UA-UA4
- Google Tag Manager
- Looker Studio
- Ms Excel
- Google AdWords
- Meta Suite
- Google Search Console
- WordPress, Magento, Wix
- Canva
Certification
Advanced Google Analytics 4 (GA4)
LinkedIn Learning - Dana DiTomaso
Analytics Essentials Course
Loves Data - Benjamin Mangold
Certificate in Web Engineering
Winsys Networks
Certified Internet Marketing Professional, CIMP(eBA)
Asia Pacific Institute of Digital Marketing
Timeline
Digital Marketing Lead (Work From Home)
Smartvisit International Pty Ltd
08.2022 - Current
Personal Goal Pursuit
Career Break
01.2021 - 07.2022
ECommerce Specialist
Dilmah Ceylon Tea PLC
09.2018 - 12.2020
Senior Executive - EMarketing
Olanka Travels
07.2017 - 09.2018
Senior Online Marketing Analyst
EMarketingEye (A Digital Agency)
07.2015 - 07.2017
Online Marketing Executive
EBEYONDS (A Digital Agency)
07.2014 - 07.2015
Marketing Coordinator
Pristine Solutions
02.2013 - 06.2014
Marketing Executive
Property Master
05.2011 - 02.2013
Cardiff Metropolitan University (UK)
Sri Lanka Institute of Marketing - SLIM
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