Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Burak Tamcan

Greenvale,Australia

Summary

Professional marketer with comprehensive experience in overseeing marketing and operational strategies. Demonstrates strong focus on team collaboration and achieving results, adaptable to evolving business needs. Skilled in strategic planning, campaign management, and cross-functional leadership. Reliable with keen ability to drive impactful outcomes and foster productive team environments.

Overview

14
14
years of professional experience

Work History

Head of Marketing & Operations

The Digital Juice
10.2024 - Current
  • Mentored team members, providing guidance on best practices for project management and marketing strategy development.
  • Established a comprehensive social media presence, increasing brand visibility and fostering meaningful customer interactions.
  • Managed annual marketing budgets, allocating resources effectively to drive ROI on marketing initiatives.
  • Implemented data-driven strategies to optimise digital marketing channels, improving overall performance and conversion rates.
  • Developed strategic partnerships with key industry influencers to expand brand reach and generate new business opportunities.
  • Analysed campaign performance data to make informed decisions about future investments in advertising channels or tactics that would yield the highest returns.
  • Led cross-functional teams to successfully execute integrated marketing plans that drove sales growth and customer engagement.
  • Streamlined operations processes, resulting in reduced costs and increased efficiency throughout the department.
  • Increased brand awareness by developing and implementing targeted marketing campaigns for product launches and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Head of Marketing

Bespoke Marketing
02.2020 - 11.2024
  • Build, plan and implement the overall marketing and sales strategy
  • Manage, lead and coach a growing, high-performing team across all digital platforms
  • Identify trends and insights, and optimise spend and performance based on insights
  • Managing Google, Microsoft, YouTube, Facebook, Instagram ads and analytics
  • Building Facebook, Instagram, Email Marketing and SMS Marketing campaigns
  • Lead and manage all relationships, conversations, and negotiations regarding partnerships and influencer management, ensuring strategic alignment and optimal results
  • Being point of contact for all clients
  • Creation and maintenance of landing pages
  • Plan, execute and measure experiments and conversion tests
  • Measure ROI and KPIs
  • Prepare and manage marketing budget
  • Oversee all the company’s social media accounts
  • Promoting products, services and content over social media, in a way that is consistent with the organisation’s brand and social media strategy
  • Organising marketing campaigns over social media platforms
  • Interacting with clients and dealing with all clients questions/queries
  • Collaborating with coworkers to ensure branding is consistent
  • Collaborating with coworkers to create social media campaigns
  • Leading director at all marketing photo and video shoots scheduled for clients (Producer)

Senior Sales Floor Team Leader

Optus
01.2019 - 01.2020
  • Introduced new sales techniques that increased efficiency in closing deals with prospective clients.
  • Fostered a positive work environment that promoted collaboration, communication, and employee satisfaction within the team.
  • Trained and mentored junior team members to increase overall performance of the sales floor team.

Digital Campaign Manager/Audience Growth

TRT World
08.2017 - 01.2019
  • Promoting products, services and content over social media, in a way that is consistent with organisation’s brand and social media strategy
  • Organising marketing campaigns over social media platforms
  • Creating content, including text posts, video and images for use on social media
  • Scheduling social media posts using platforms such as Facebook, Twitter, Instagram, YouTube
  • Managing Facebook, Twitter, Instagram ads and analytics
  • Interacting with audience and dealing with audience inquiries
  • Developing new social media strategies and campaigns
  • Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
  • Keeping track of data and analysing the performance of social media campaigns
  • Collaborating with coworkers to ensure branding is consistent
  • Collaborating with coworkers to create social media campaigns
  • Come up with creative content for social media platforms
  • Assist in creative ideas for live videos on Facebook, as well as participating in the live videos with a positive, upbeat personality

Concierge/Building Admin

367 Collins
01.2016 - 07.2017
  • Assisted corporate clients manage time more efficiently by taking on some of their personal and private work
  • Helping clients with their work responsibilities, extracurricular social activities, and personal errands
  • Served for clients’ personal and business-related needs
  • Constantly dealing with foot traffic flowing through the building throughout the day, providing customer service, also communicating with contractors that were coming onto site making sure the right people were on site with the right permits

Sales Representative (Telecommunications)

Dodo Connect
03.2014 - 06.2015
  • Stock control and management
  • Assisting customers with all sales related queries
  • Working to meet sales KPIs and targets from management
  • In control of open/close of the kiosk
  • Achievements
  • Helped achieve store targets multiple times
  • Customer satisfaction- positive feedbacks

Sales Assistant (Furniture)

Harvey Norman
12.2013 - 03.2014
  • Stock control and management
  • Assisting customers with all sales related queries
  • Working to meet sales KPIs and targets from management
  • Achievements
  • Helped achieve a store sales record during the busiest day of the calendar year.

Design Assistant

a2z Designs
01.2013 - 01.2014
  • Dealing with all aspects of sales
  • Learning designing principles, collating and cutting print jobs
  • Achievements
  • Provision of designs and services to new clientele achieving a high standard of customer satisfaction.

Administration/Referee

Fitness Arena/Indoor sports Arena
01.2012
  • Refereeing games, customer service and administration
  • Achievements
  • Met KPI in terms of high level of customer service with no complaints received by management in refereeing of games.

Education

Bachelor of Business - Marketing

RMIT University
01.2018

Isik (Sirius) College

Skills

  • Negotiation skills
  • Strong interpersonal, communication and influencing skills
  • 5 years of coaching, mentoring and leadership experience
  • Strong stakeholder management
  • Problem solver
  • Team-worker
  • Relationship building
  • Advanced Marketing knowledge
  • Proven track record in delivering outstanding marketing campaigns
  • Creative direction

Languages

Multilingual: Fluent in written and spoken English and Turkish

Timeline

Head of Marketing & Operations

The Digital Juice
10.2024 - Current

Head of Marketing

Bespoke Marketing
02.2020 - 11.2024

Senior Sales Floor Team Leader

Optus
01.2019 - 01.2020

Digital Campaign Manager/Audience Growth

TRT World
08.2017 - 01.2019

Concierge/Building Admin

367 Collins
01.2016 - 07.2017

Sales Representative (Telecommunications)

Dodo Connect
03.2014 - 06.2015

Sales Assistant (Furniture)

Harvey Norman
12.2013 - 03.2014

Design Assistant

a2z Designs
01.2013 - 01.2014

Administration/Referee

Fitness Arena/Indoor sports Arena
01.2012

Bachelor of Business - Marketing

RMIT University

Isik (Sirius) College

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Burak Tamcan