Business Development and Marketing Manager with over 8 years of experience in driving revenue growth and leading successful sales teams in the renewable energy sector. Proven track record in negotiating multi-million-dollar contracts and optimizing CRM systems. Skilled in implementing data-driven strategies to enhance lead generation and conversion rates. Focused on utilizing technology and automation to improve sales efficiency and customer satisfaction.
Overview
14
14
years of professional experience
Work History
Head of Sales & Marketing Strategy
Solar Bootcamp University / Better Energy USA (Remote, USA)
United States
02.2022 - Current
Crafted and launched virtual solar sales strategies in 43 US states, enhancing sales teams to exceed 40 representatives and raising closing rates from 9% to 21%.
Led end-to-end digital marketing campaigns, reducing cost per lead (CPL) by 23%, and improving lead-to-close conversion by 17%.
Closed residential and commercial solar deals, high-ticket program, and SaaS worth $2.5 million in the past 24 months.
Led sales team meetings to align on goals and strategies.
Collaborated with industry partners to enhance program visibility.
Analyzed market trends to identify growth opportunities in renewable energy.
Managed digital marketing efforts across multiple platforms and channels.
Trained staff on effective sales techniques and customer engagement strategies.
Implemented customer feedback systems to improve service delivery and satisfaction.
Ensured compliance with relevant laws regarding data protection and privacy regulations.
Managed a team of sales representatives to ensure they met their goals and objectives.
Developed and implemented strategic marketing plans to increase brand awareness and reach target markets.
Developed long-range plans for business growth, resulting in increase in annual sales.
Played a key role in developing GameForce -a SaaS platform for sales automation and CRM optimization across multiple industries.
Director of Operations and Sales
Solar Fox
Brisbane, QLD
11.2019 - 12.2022
Coordinated training programs for sales staff on product knowledge and customer service.
Managed relationships with key industry partners to strengthen business network.
Conducted regular performance evaluations to refine sales processes and team effectiveness.
Negotiated contracts with suppliers to ensure maximum value was realized when procuring goods or services required by the company.
Developed and implemented strategies to achieve regional sales goals.
Identified new markets within the region that could be targeted for potential growth.
Attended trade shows, conferences and industry events to promote the company's brand image.
Managed a team of sales personnel to ensure performance goals were met or exceeded.
Resolved customer complaints quickly by providing satisfactory solutions or refunds.
Created detailed reports on sales performance metrics and trends.
Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
Developed and promoted weekly, monthly and quarterly sales objectives.
Hired and motivated high-performing sales team.
Business Development Officer
Discover Energy
Brisbane, QLD
01.2019 - 11.2019
Developed strategic partnerships with key stakeholders in the utility sector.
Identified market trends to enhance business growth opportunities.
Presented business proposals to prospective partners effectively.
Maintained a database of existing customers and prospective leads.
Determined business development opportunities and implemented effective strategy for client acquisition.
Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
Coordinator of Operations and Sales
Target Solar
Brisbane, QLD/VIC/NSW/SA
07.2016 - 12.2018
Coordinated project timelines and schedules for solar installation initiatives.
Managed communication between clients and installation teams for effective project execution.
Developed and maintained project documentation to ensure compliance with industry standards.
Assisted in evaluating contractor performance to enhance service delivery quality.
Implemented software tools to streamline workflow and improve data management processes.
Monitored inventory levels and ordered additional supplies as needed.
Developed product knowledge through continuous training and self-study.
Utilized CRM software to track sales activities and client interactions.
Generated new sales leads through cold calling and networking activities.
Performed regular follow-ups with prospects to close deals in a timely manner.
Negotiated pricing contracts with customers to maximize profits.
Created detailed reports on daily, weekly, and monthly sales activity.
Collaborated with marketing team to create promotional materials for products and services.
Negotiated deals and handled complaints or objections.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Listened to customer needs to identify and recommend best products and services.
Franchise Owner
Pizza Hut
Brisbane, QLD
11.2012 - 07.2016
Managed daily operations and ensured compliance with franchise standards.
Trained and supervised staff on service protocols and product knowledge.
Developed marketing strategies to increase customer engagement and brand awareness.
Oversaw inventory management and maintained optimal stock levels.
Conducted regular performance evaluations and provided constructive feedback to employees.
Established relationships with local businesses to drive community outreach initiatives.
Organized promotional events to attract new customers and boost sales revenue.
Maintained financial records, such as income statements, balance sheets and budget reports.
Responded promptly to customer complaints in order to maintain positive relationships with clients.
Reviewed customer feedback surveys to determine areas where improvements could be made.
Prepared staff work schedules and assigned team members to specific duties.
Delegated work to staff, setting priorities and goals.
Superannuation Administrative Officer
Super Partners
Brisbane, QLD
08.2011 - 09.2012
Processed employer and employee super contributions, ensuring compliance with ATO and APRA regulations.
Investigated payment discrepancies and maintained accurate member records.
Assisted with internal and external audits, and legislative reporting.
Education
Master of Professional Accounting - Business Accountancy
Mentor of participants in Design Challenge 2023 at The U.S. Department of Energy Solar Decathlon (Remote work)Mentor of participants in Design Challenge 2023 at The U.S. Department of Energy Solar Decathlon (Remote work)
Product Development Associate at NTC Wismettac Australia Pty Ltd Brisbane BranchProduct Development Associate at NTC Wismettac Australia Pty Ltd Brisbane Branch