Craig Guschal

• Provided leadership through the establishment of a clearly defined management structure

• Responsible for all of the financial aspects of the company, increased cash flow and borrowing capacity

• Introduction of monitoring systems to establish the commercial viability of all business units

• Preparation of business governance, and establishment of failsafe programs include exit strategies

• Provided a business structure for future growth, based on defined business directives and opportunity

• Establishment of a highly engaged training team to improve business culture, investing in the future

• Identified prosperous opportunities, and planned activities that could deliver sustainable structured growth

• Provided direction and support for optimising activities that maximised efficiencies

• Develop expertise in financial management and cost management driver for the business and projects

• Identify market trends and development of strategies with the SLT to combat these changes

• Increased sustainability through increasing our success % for tenders, projects and repeat business

• Deliver and provide direction/guidance on all activities to maximise the desired returns targets

• Coordinated and developed risk management strategies to minimise the level of risk exposure

• Managed and developed a certified system through quality management and audit processes

• Effect management of workplace health & safety, welfare and injury management systems

• Developed the sales professionals through the establishment, of various programs

• Analyse and formulate plans from data, to meet the board’s expectations – and execute as required

• Prepare and chair the board meetings, including presenting the quarterly results and forecasting

• Provided support and advice to all other business entities and oversee the management of them

ER

• Maximized profits through effective cost control, staff scheduling, inventory management and ordering.
• Handled complex project management concerns productively and with little oversight.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Created motivated and positive environment to inspire employees and make customers feel welcome.
• Carried out merchandising programs to meet schedules and standards of excellence.
• Designed modern employee recognition program which boosted productivity and improved morale.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Managed budget implementations, employee evaluations, and contract details.
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
• Developed and implemented strategies to increase sales and profitability.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
• Procured and coordinated new resources to achieve sales targets within optimal timeframes.
• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
• Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
• Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
• Identified new revenue generation opportunities to maximize bottom-line profitability.
• Established foundational processes for business operations.
• Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
• Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
• Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
• Oversaw business-wide changes to modernize procedures and organization.
• Directed technological improvements, reducing waste and business bottlenecks.
• Managed financial, operational and human resources to optimize business performance.
• Initiated strategy to drive company growth and increase market share and profitability.
• Oversaw divisional marketing, advertising and new product development.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Created succession plans to provide continuity of operations during leadership transitions.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Formulated and executed strategic initiatives to improve product offerings.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Cultivated company-wide culture of innovation and collaboration.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Monitored key business risks and established risk management procedures.
• Represented organization at industry conferences and events.
• Devised and presented business plans and forecasts to board of directors.

• Provided leadership to the business teams to achieve and identify new revenue targets

• Actively promoted continual improvement of current, future market opportunities to increase revenue

• Introduced and coordinated new products services for solution selling opportunities for project works

• Coordinated the implementation of national supplier agreements and negotiate desirable outcomes

• Secured major projects and executed the contracts to coordinate product services with the business units

• Grew and capitalised the core market segments of Energy, Telco, Mining, Industrial and Government

• Prepared, prospected and secured pipelines, competitor analysis and communicate a national forecast

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• Completed major national tenders, project tenders with large national companies for all business products

• Developed sales teams through the sales excellence program, knowledge sharing and technical support

• Built strategic partnerships with key clients and introduce portfolio management into the sales teams

• Conducted market research and coordinate development plans to meet the changing market activities

• Ensured a high level of sales activity by liaising with a diverse group to maximise national sales

• Prepared and implemented ROCE targets for asset groups throughout the national network

• Managed and coordinated the analysis of data through external media sources and implement change

• Lead, coached and, mentored staff to deliver sustainable performance through business development

ER

• Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
• Enforced quality assurance protocols to deliver ideal customer experiences.
• Boosted customer satisfaction scores to [Number]% through fast and knowledgeable issue resolution.
• Boosted outreach and drove market interest by devising [Type], [Type] and [Type] marketing collateral.
• Evaluated and decided upon key investments in equipment, infrastructure and talent.
• Improved brand awareness by monitoring marketing campaigns and fostering membership acquisitions and business development.
• Communicated with customers and vendors positively with particular attention to problem resolution.
• Enhanced operations and implemented technological innovations in collaboration with senior leadership.
• Worked with sales representatives to develop strong customer connections with company teams and promote long-lasting relationships.
• Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
• Increased revenue and supported sales activities while building and maintaining consistent relationships and management practices with employees.
• Streamlined revenue by delivering exemplary service and consistently exceeding client expectations.
• Reduced operational risks while organizing data to forecast performance trends.

ER

• Identified profitable business leads and built pipeline of prospective customers.
• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
• Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
• Provided analytical rationale to identify, develop and implement activities within allocated account base.
• Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
• Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
• Complied with policies and quality standards to maintain consistency in quality of services.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Managed senior-level personnel working in marketing and sales capacities.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Established team priorities, maintained schedules and monitored performance.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Assisted in organizing and overseeing assignments to drive operational excellence.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
• Launched quality assurance practices for each phase of development
• Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Managed [Type] marketing projects to increase product penetration in key sectors.
• Increased market share [Number]% by improving responsiveness and timeliness to customer needs.
• Developed [Type] and [Type] strategic plans to encourage business growth, increasing profits [Number]%.
• Managed and analyzed budgets, P&L, balance sheets and sales reports.
• Strengthened team and organization by recruiting and hiring [Number] qualified employees.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Drove sales by developing multi-million dollar contract sales.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Defined clear targets and objectives and communicated to other team members.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
• Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
• Managed senior-level personnel working in marketing and sales capacities.
• Developed detailed plans based on broad guidance and direction.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.
• Established team priorities, maintained schedules and monitored performance.
• Assisted in organizing and overseeing assignments to drive operational excellence.
• Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Streamlined and monitored quality programs to alleviate overdue compliance activities.
• Evaluated employee performance and conveyed constructive feedback to improve skills.

• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Identified and resolved unauthorized, unsafe, or ineffective practices.
• Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
• Directed initiatives to improve work environment, company culture or overall business strategy.
• Developed and implemented strategies to maximize customer satisfaction.
• Analyzed and reported on key performance metrics to senior management.
• Supervised operations staff and kept employees compliant with company policies and procedures.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Developed and maintained relationships with external vendors and suppliers.
• Increased profit by streamlining operations.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Raised property accuracy and accountability by creating new automated tracking method.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Interacted well with customers to build connections and nurture relationships.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Trained and guided team members to maintain high productivity and performance metrics.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.

• Recorded accurate and efficient records in customer database.
• Built relationships with customers and community to promote long term business growth.
• Contributed to team objectives in fast-paced environment.
• Built diverse and consistent sales portfolio.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Set and achieved company defined sales goals.

• Inspected worksites, practices, and gear for compliance with established safety standards.
• Developed new training programs to address performance and knowledge issues.