Caelan Huber

Marketing Officer

National Heart Foundation of Australia

10.2024 - Current

Proven experience coordinating national and state-based marketing campaigns that improve public health outcomes and enhance brand engagement among diverse audiences. Skilled in cross-functional collaboration, strategic content development, and end-to-end campaign execution, with a strong focus on purpose-driven marketing that delivers measurable results.
Key responsibilities and experience include:
– Develop and deliver integrated, brand-aligned marketing campaigns across digital, print, and social channels
– Provide strategic and tactical marketing support to internal stakeholders and cross-functional teams
– Create and manage content across multiple formats, including copywriting, creative briefing, and approvals
– Coordinate monthly eDMs to 400,000+ subscribers, overseeing content, scheduling, and performance tracking
– Lead cross-functional marketing meetings to align project goals, timelines, and deliverables
– Collaborate with internal teams and external agencies to ensure cohesive, brand-consistent execution
Key campaigns and roles listed below:
Jump Rope for Heart program
Marketing lead for Jump Rope for Heart, a flagship primary school-based physical activity and community fundraising initiative.
– Led strategic planning and execution of national campaign to drive program acquisition and fundraising outcomes
– Created and managed multi-channel marketing assets targeting parents and teachers, ensuring alignment with brand and program objectives
– Collaborated cross-functionally with program delivery, fundraising, and digital teams to ensure cohesive messaging and campaign effectiveness
– Monitored campaign performance and contributed to insights-driven reporting to inform ongoing program development and marketing strategy
National brand campaign
Led key components of the Heart Foundation’s national Hand on Heart brand campaign, aimed at inspiring Australians to support heart research.
– Coordinated creative asset development, liaising with agencies and internal teams to ensure brand alignment
– Briefed and reviewed copy and visuals for multi-channel content, including video, print, social, web, and eDMs
– Managed campaign logistics, timelines, and stakeholder feedback reviews to ensure smooth delivery across paid media and owned platforms
– Analysed campaign performance data and contributed to post-campaign reporting, providing insights to guide future initiatives