Caffery Wu
Melbourne,VIC
Summary
Dependable Market Representative develops and executes marketing plans prioritizing sustainable growth. Contributes to organizational promotion by emphasizing brand awareness and customer loyalty. Innovative professional consistently formulates practical promotion concepts.
Overview
2
2
years of professional experience
Work History
Project Experience: Marketing Planning for L'Orea
L'Orea
04.2022 - 05.2022
- Market Analysis, Consumer Research, and Marketing Planning targeting delicate moms, urban professionals, and Gen Z.
- Marketing Planning for L'Oreal Lancome Brightening Eye Cream (April 2022 - May 2022)
- Assisted in the creation of engaging content for social media platforms, driving audience engagement.
Strategic Planning Intern
WPP-Groupm Mindshare
11.2021 - 02.2022
- Assisted in strategic planning for Unilever Food projects, managed media placements on various platforms, analyzed data, and conducted competitor analysis.
- Enhanced strategic planning processes by conducting thorough market research and competitor analysis.
- Supported the development of long-term business strategies through detailed SWOT analysis and industry trend evaluation.
Planner
Shanghai Centaline Real Estate Consultant Co., Ltd.
05.2020 - 03.2021
- Planned and executed marketing strategies for a top 50 real estate project in the Songjiang district in Shanghai
- Launched successful product lines with comprehensive market research and competitor analysis.
- Directed creative teams to produce visually engaging advertisements that resonated with target audiences.
- Brand planning, event planning, sales support, and activity analysis.
- Increased brand awareness by developing and implementing strategic marketing plans.
- Enhanced customer engagement through the execution of targeted social media campaigns.
Education
Master of Marketing -
University of Queensland
12.2022
Bachelor of Banking and Finance -
Norwood University
04.2020
Skills
- Copywriting and Planning: Proficient in writing new media copies, manuscripts, and articles; skilled in online, offline, and integrated marketing, and creative PowerPoint presentations
- Data Analysis: Analytical skills in consumer insights through new media channels, aiding in formulating strategies to enhance operational data
- Communication and Coordination: Organized media events, brand banquets, and weekend warm-up activities during significant holidays, receiving recognition during internship
- Personal Qualities: Adaptive, quick learner, outgoing, good communication skills, proficient in office software (PPT/PS/AI/WORD/EXCEL)
campus experience
- Event Planning, Organized and participated in over 10 events during undergraduate studies, including the 10th Automobile Culture Festival, 20th-anniversary celebration, micro-video competition, summer evening party, and 58th campus sports event.
- Planning Execution, Involved in full event setup, personnel coordination, material configuration, and event analysis with an average participation of over 500 people per event.
- Research, Participated in decision-making experiments at the University of Queensland's Behavioral and Economic Science Cluster Research Laboratory, winning the team's first place and a cash prize in the Market Expansion Decision-Making Research Experiment.
self assessment
Recent UQ master's graduate with formal marketing job experience and project internship background.
Timeline
Project Experience: Marketing Planning for L'Orea
L'Orea
04.2022 - 05.2022
Strategic Planning Intern
WPP-Groupm Mindshare
11.2021 - 02.2022
Planner
Shanghai Centaline Real Estate Consultant Co., Ltd.
05.2020 - 03.2021
Master of Marketing -
University of Queensland
Bachelor of Banking and Finance -
Norwood University
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