Caitlin McStay
Sydney,Australia
Summary
Creative and results-driven Account Executive with expertise in brand marketing, client engagement, and digital storytelling. Experience working with brands such as Google Cloud, Canva, and Commonwealth Bank, to help execute impactful campaigns, events and activations. Skilled in social media management, creative ideation, production and content development. Passionate about crafting memorable brand experiences, educational campaigns and engaging initiatives.
Proactive and goal-oriented professional, known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organisational growth.
Overview
9
9
years of professional experience
Work History
Account Executive
Jack Morton, Weber Shandwick & Vocal
07.2024 - 02.2025
- Managing client relationships, project setup, logistics, and invoicing
- Translating client briefs and collaborated on creative ideation
- Assisting with creative presentations, credentials and brand storytelling
- Developing internal social media strategy and content for multiple platforms
Creative Associate
Jack Morton, Weber Shandwick & Vocal
03.2022 - 07.2024
- Assisted in creative concept development, campaign ideas, and pitch materials
- Supported copywriting, visual identities, design, and internal marketing initiatives
Administrative Assistant
Plus Fitness Australia
01.2022 - 03.2022
- Managed office operations and client communications
Service Supervisor
Woolworths Australia
10.2015 - 03.2022
- Delivered customer service, supervised teams, managed transactions and built customer loyalty
Design Consultant
Freelance
01.2021 - 12.2021
- Developed design and marketing solutions for ADHERe's NSW Transport Campaigns
- Led rebranding and visual identity for Southern Highlands Youth Orchestra
Education
Bachelor of Creative Arts - Visual Arts & Design
University of Wollongong
11-2021
3D Animation Short Course -
TAFE NSW
01.2022
St. Patrick's College, Sutherland
01.2016
St. Aloysius College, Glasgow
01.2010
Skills
- Social media management
- Campaigns
- Digital storytelling
- Brief interpretation
- Presentations
- Project coordination
- Design
- Copywriting
- Moodboards
- Adobe CC
- Microsoft 365
- LinkedIn Business Manager
- Canva Visual Suite
- Mondaycom
- Client relationship building
- Account management
- Relationship building and management
- Pipeline management
- Canva Visual Suite
- Mondaycom
- Client relationship building
- Account management
- Relationship building and management
- Pipeline management
Personal Information
Hobbies: Music, Design, Photography, Soccer, Poetry, Cooking, Fitness, Running, Reading, Tennis, Art
Clientele
- Google Cloud
- Canva
- Commonwealth Bank
- Target
- Fabiosa
- ServiceNow
- BWS
- Koala
- Reese's
- And more.
Awards
- SLSA Bronze Medallion
- CEO Values Award commendation
- First Aid
- Black Dog Institute Mental Health Training
Portolio, websites and profiles
LinkedIn: https://www.linkedin.com/in/caitlin-mcstay-4461a51b1/
Portfolio Website: https://caitlinmcstay98.wixsite.com/portfolio
PDF Portfolio: 2022-2025 inclusive available upon request.
Timeline
Account Executive
Jack Morton, Weber Shandwick & Vocal
07.2024 - 02.2025
Creative Associate
Jack Morton, Weber Shandwick & Vocal
03.2022 - 07.2024
Administrative Assistant
Plus Fitness Australia
01.2022 - 03.2022
Design Consultant
Freelance
01.2021 - 12.2021
Service Supervisor
Woolworths Australia
10.2015 - 03.2022
Bachelor of Creative Arts - Visual Arts & Design
University of Wollongong
3D Animation Short Course -
TAFE NSW
St. Patrick's College, Sutherland
St. Aloysius College, Glasgow
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