Caitlin Murdocca
Greater Brisbane Area,QLD
Summary
Results-driven Senior Performance Marketing Strategist with 8+ years of experience creating and executing data-driven digital marketing campaigns. Strong expertise in optimizing ROI through advanced targeting strategies, A/B testing, and performance analysis. Proven track record of driving significant increases in leads, conversions, and revenue for clients across various industries. Skilled in leading cross-functional teams, developing innovative marketing solutions, and staying ahead of industry trends. Exceptional communication and project management skills. Seeking to leverage my expertise to help drive the continued success of a dynamic marketing team.
Overview
10
10
years of professional experience
Work History
Senior Performance Marketing Strategist
Mass General Brigham
Boston, MA, United States
10.2020 - 11.2023
- Managed the analytic needs and campaign measurement of multiple service lines, the community hospitals, and international campaigns.
- Conducted in-depth analysis of data and performance metrics to optimize campaigns.
- Implemented A/B testing and multivariate testing methodologies to continuously improve campaign performance and drive scalable growth.
- Collaborated with cross-functional teams to align marketing strategies with overall business goals and objectives.
Marketing Manager, Market Analytics
Massachusetts General Hospital
Boston, MA, United States
02.2019 - 10.2020
- Conducted in-depth market research and analysis to identify emerging trends and opportunities for strategic marketing initiatives.
- Developed and implemented data-driven marketing strategies to optimize campaigns and drive ROI.
- Utilized advanced analytics tools to track and measure key performance indicators and make data-informed decisions.
- Presented findings and recommendations to senior leadership to drive strategic planning and influence decision-making processes.
- Utilized advanced data analysis techniques to identify key market trends and opportunities.
- Developed and implemented market research strategies to gather customer insights and competitive intelligence.
- Collaborated with cross-functional teams to integrate market analytics into decision-making processes, improving overall marketing efficiency and effectiveness.
Marketing Analytics Consultant
iKnowtion
Burlington, MA, United States
01.2015 - 02.2019
- Managed and helped grow client relationships by helping answer critical business questions by designing requirements, managing execution, and presenting insights.
- Researched and resolved data issues to ensure campaign data and the database were useable to draw out insights for the clients.
- Created yearly campaign plans with strategic implications based on a predetermined budget.
- Collaborated with cross-functional teams to design and execute A/B tests and multivariate experiments to measure effectiveness of various marketing initiatives.
- Utilized advanced data analysis techniques to evaluate marketing campaign performance and provide actionable insights for optimization.
- Leveraged statistical modeling and segmentation strategies to target and engage key customer segments for improved campaign targeting and personalization.
- Developed and implemented advanced data visualization techniques to present complex analytics findings in a clear and concise manner to stakeholders
- Led the initiative to improve the overall story-telling and data visualization component of our work product to create more engaging output.
Marketing Consultant Intern
iKnowtion
Burlington, MA, United States
06.2014 - 12.2014
- Worked with the predictive modeling team by analyzing SAS outputs to help develop and test their predictive algorithm.
- Analyzed raw data to create sales reports that evaluated the impact of various strategies.
- Developed weekly economic reports to keep team informed of industry trends.
- Performed quality control on business outputs before they became client facing.
Marketing Intern
Human Factors International
Lexington, MA, United States
01.2014 - 05.2014
- Worked closely with president of North America to create a new marketing campaign to reach potential clients.
- Monitored online presence.
- Created posts for the company LinkedIn page and monitored interactions.
- Created analytical report about social media presence and next steps for the company to take.
- Contributed to website design.
- Wrote press releases for completed projects.
Marketing Research Intern
free-hotspot.com
Dublin, Ireland
06.2013 - 07.2013
- Created a survey for the customers to take before gaining access to the free Wi-Fi, then compiled the data and created a report on consumer trends relating to technology and social media, that would be sent to local newspapers and magazines.
- Created and updated customer accounts using salesforce.
Education
Bachelor of Science - Marketing and Global Perspectives
Bentley University
Waltham, MA, United States 02-2015
Skills
- Data Analysis
- Marketing Analytics
- Problem Solving
- Strategic Planning/Marketing
- Cross-functional Team Collaborations
- Account Management
- Project Management
- Communication Skills
- Client Relationship Management
- Data Visualization
Timeline
Senior Performance Marketing Strategist
Mass General Brigham
10.2020 - 11.2023
Marketing Manager, Market Analytics
Massachusetts General Hospital
02.2019 - 10.2020
Marketing Analytics Consultant
iKnowtion
01.2015 - 02.2019
Marketing Consultant Intern
iKnowtion
06.2014 - 12.2014
Marketing Intern
Human Factors International
01.2014 - 05.2014
Marketing Research Intern
free-hotspot.com
06.2013 - 07.2013
Bachelor of Science - Marketing and Global Perspectives
Bentley University
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